11:15
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Richard Silberman in
Yesterday we featured the winning team of MBA students from a Hult International Business School class competition to define better ways for multi-brand companies to engage in social networking. Fifteen groups of students developed comprehensive marketing plans with strategies for using social media to increase brand recognition, build customer relationships and create new opportunities.
Today, we look at the outstanding ideas of the three runner-up teams*, all of which offer great potential for large enterprises to more effectively leverage the social sphere. The IBM social brand engagement team judged the proposals and selected the teams based on the originality of their ideas and the rationale behind them. Continue Reading »
Posted by
Richard Silberman in
With social media engagement becoming more central to business success by the day, companies are eager for innovative ways to leverage social networking to maximum effect. The MBA students at Hult International Business School have some fresh ideas on how large enterprises can extend the use of social computing to increase brand awareness, reach more customers and create better partnerships and opportunities.
IBM collaborated with Hult professor Jeff Saperstein to provide a unique opportunity for students to rethink how multi-brand companies can tap into the full potential of social media. Saperstein, who teaches at Hult’s San Francisco campus, split his international marketing management classes into 15 project teams and asked each one to develop a comprehensive marketing plan with solutions to optimize a company’s use of social media. Continue Reading »
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by Antony Williams PhD, Vice President of Strategic Development, Royal Society of Chemistry
When doodling in a planning meeting last year Professor Graham Richards of Oxford University, considered a molecular structure with three hexagonal rings above two other rings that would make for an interesting synthetic challenge. With the support of an international collaboration of scientists the doodle was brought to reality in a little over a year. Based on its shape the doodle became known as “olympicene”, a compound with interesting electronic and optical properties, that could potentially be used for the next generation of solar cells and high-tech lighting sources such as LEDs. Continue Reading »
Posted by
Richard Silberman in
Another Person for a Smarter Planet
Basit Chaudhry, M.D., Ph.D., believes IBM Watson holds the key to better healthcare delivery
As a medical student in a large public hospital in New York City, Basit Chaudhry, M.D., first experienced one of the most vexing problems facing doctors today: How do you discover and deal with all the information that’s required to provide optimal care?
“So much of what doctors do today is about trying to figure out how to collect and aggregate all the necessary medical data,” Dr. Chaudhry said. “As I went further along in my training and practice it became more and more apparent to me that if we don’t solve this problem, it’s going to be difficult to build a better, more humane healthcare system.” Continue Reading »
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By Andy Monshaw, General Manager of IBM Midmarket Business
A small healthcare provider decides to put patient records on the cloud while ensuring that they are HIPAA compliant. A regional bank turns to a managed services approach to host mobile applications and platforms so the bank can create new channels to engage consumers who expect to access their bank information with a few taps of a finger.
No matter how you look at, its the cloud that is driving the way information and technology is being consumed – changing the way we work. Continue Reading »
12:00
Posted by
vineeta durani in
With Memorial Day this weekend, IBM has analyzed social media to see how people are feeling about traveling over the holiday. Will the economy, gas prices, traffic or the high cost of travel keep people home and their wallets closed?
In fact, the results of the IBM Social Sentiment Index for Memorial Day Travel suggests travel providers and transportation officials could see a boost in demand and traffic during the Memorial Day weekend.
The Index – - which uses analytics and natural language processing technologies to aggregate and gauge public opinions from tens of thousands of Twitter, blogs, message boards and other social media – – reveals that Americans are much more optimistic about their plans for the Memorial Day weekend, with a huge increase this year in the amount of people talking about traveling and spending compared to last year.
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by Peter Voser, CEO of Shell
During my 30 years at Shell, I’ve worked at all levels of the company, with many people, through the highs and the lows of the market. One thing I find consistent across time is the need for an open, transparent environment that fosters innovation and collaboration.
The 2012 IBM CEO Study confirms that a majority of 1,700 CEOs agree that is more true than ever — that technology, partnerships and collaboration will be critical factors for successful companies over the next three to five years. Continue Reading »
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by Yuchun Lee, Vice President and General Manager, Enterprise Marketing Management, IBM
The man in charge of IBM’s effort to support chief marketing officers learned how to take a chance while “Bringing Down the House in Las Vegas.” This past week however, Yuchun Lee, vice president of IBM’s enterprise Marketing Management Group, has been leading the marketing discussion at the IBM Smarter Commerce Global Summit in Madrid. Continue Reading »
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by Saul Berman, Strategy and Transformation Leader, IBM Global Business Services
One of the most interesting findings in our new Global CEO study being released this week is how CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the traditional command-and-control operating structure of the past. Outperforming CEO’s are even more likely to move in this direction. Continue Reading »
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Guest Post by: Bridget Van Kralingen, Senior Vice President, IBM Global Business Services
Every two years since 2004, IBM’s consultants have met with CEO and public sector leaders worldwide to understand their perspectives on issues ranging from globalization to talent. And every time, CEOs consistently identified market forces as the biggest driver of change.
That changed this year. Continue Reading »
