Besides positing the question, “why is Earth day only a day and not a week?,” and wondering whether the Smarter Planet icon seen to the right should be adopted as the new Earth Day icon (it does seem appropriate), I wanted to share a few quick thoughts before we close out on Earth Day 2009.
In reality, Earth Day is pretty omnipresent from the Smarter Planet perspective. Because the heart of Earth Day are the individual interactions people make to contribute to a better planet, we’ll just focus on a few colleagues here at IBM and some of their relevant stories today.
First, it’s worth highlighting the many projects under way by IBMers as part of the Corporate Service Corps. The CSC is a great program that collects employees from around the world to apply their skills learned at IBM toward projects in developing economies. Work on the projects culminate in month-long assignments in the country to complete and execute the projects. As we speak, there are teams working in Brazil, Tanzania, South Africa, the Phillipines and Romania, among others. One of my favorite projects with regard to Earth Day is with the Africa Wildlife Foundation in Tanzania. You can peruse some of the others here on ibm.com.
I also recommend reading the last few posts from our good friend Tony Pearson and some of his thoughts on his work and experiences in Costa Rica, where he is finding a much more ingrained culture of sustainability – particularly amongst the tourist and hospitality industries.
And finally, a little closer to the Smarter Planet home, topically speaking, is the work that Andy Sanford Clark continues to do with embedded technology and home automation. For those that have forgotten, he’s the one who instrumented his home so it would send Twitter posts about his house’s energy use. In the near future, we’ll be talking more about the opportunities to use instrumentation and embedded technology to drive better consumer-based decision making (and the role of smart grids and electronic health records in enabling that). But for the time being, it’s a great example of using technology for positive change on Earth Day.
So, in short, and in some small way, dim the lights and enjoy what remains of Earth Day 2009.