We are at a critical moment in time, as the first green shoots of recovery from the worst economic crisis in more than a generation are starting to appear but reducing operating costs and deferring capital investments remains paramount….the volatility in energy prices continues….and as the world awakens to the serious threat of climate change and prepares to come together in Copenhagen in December to address it, we are witnessing the rapid emergence of regulation and a dramatic shift in the expectations of stakeholders. For all these reasons, clients are telling us that ‘green’ matters more now than ever. In fact, IBM recently released an Institute of Business Value Study survey completed in January 2009, in the height of this economic environment and crisis, that indicates 60 percent of those surveyed believe corporate social responsibility (CSR) has increased in importance over the past year. There is a similar report from the Aberdeen Group that has the same finding.
The ecological reality of living in a globally integrated world is upon us as evident by:
- An economic downturn requiring we do more with the same.
- The effects of climate change which are both a societal and business concern.
- Consumers who are empowered and demand more responsible business practices.
- The emergence of a new regulatory environment.
- The growing challenge of managing water supplies and sources.
- The unprecedented rate in the rise of energy use.
To stem the tide it’s imperative that organizations such as IBM play a major role in shaping this reality, and therefore have a responsibility to manage its impact by forming partnerships, coalitions and driving Innovation. This week we made some key announcements with to respect to collaboration and innovation.
We’re looking at many new breakthroughs on the horizon…I’d like to hear your thoughts on how IBM can help facilitate global environmental advancement and sustainability.
Additional information can be found on our Green & Beyond page on ibm.com.
Editor’s note: A nice recap of some of the news coming from San Francisco today here at Earth2Tech.