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On Tuesday, Oct. 27th, a convoy of dozens of hybrid trucks will be rolling through Atlanta on their way to the  Hybrid Truck 2009 National Conference at the Georgia World Congress Center.  As part of the conference, IBM will also be publishing its new study, Truck2020, which examines the critical role that next generation trucking will play in making cities, supply chains, retail businesses and many aspects of our planet smarter, greener and more innovative.bucket

Speaking of next generations,  many kids (and plenty of grownup kids) love trucks. To feed that passion and promote interest in this emerging high-tech industry, IBM’s Institute for Business Value, which produced the Truck2020 report, is organizing a multimedia collaboration via Twitter for spectators and convoy participants. We’re calling it a “TwitStop.” See details below on how people in the Atlanta area can be part of this social media mashup.

Beyond the environmental aspect of hybrid trucks, what’s economically significant about these new models — which blend electric and conventional motors both for moving these work vehicles, as well as powering some of their special equipment –  is that the U.S. is leading in this market sector.

truckconvoy1As the convoy cruises through Atlanta from 11:00 – 12:00 — people  are invited to use their phones and mobile devices to share pictures, brief video clips and tweets to the Twitter search term (aka hashtag) #truck2020.

(click on map for convoy route details and a Google Earth view )

Folks can follow the flow of content via that Twitter hashtag. Get some background on hybrid trucks and the Truck2020 Study IBM New Intelligence Video Studio, our new webcasting platform, below.
In the  player below, watch some of the best TwitStop pix and clips live from the Hybrid Truck convoy, as well as the Ride & Drive event on Oct. 29th (see details at bottom of post).

How to Share Pictures/ Video for the Truck2020 TwitStop

1. Send pictures of the convoy and your favorite trucks  to Twitter-friendly image sharing service such as TwitPic, TweetPhoto, Pikchur or whatever service or site you prefer.  See this Mashable article – 5 ways to share images on Twitter — for more options and tips. Be sure to add #truck2020 to your tweet.

2. Send short video clips to services such as, TwitVidQik, Posterous or others. Tell the world about your favorite hybrid trucks, talk to the drivers, interview other Convoy watchers and participants.

Some services enable you to share either photos or video clips, so check out 26 ways to share images and pictures on Twitter for even more options on ways to share your multimedia to the Truck2020 Twitter Convoy via mobile device, email, MMS.

In addition to the Convoy,  on Oct. 29th there will be a Ride & Drive event,  from 9a.m to 2p.m. at Turner Field in Atlanta, where drivers can actually get in and try out some of these high-tech trucks. People are welcome to continue the TwitStop by sharing pix, vid and tweets from there.

Please let social media enthusiasts in the Atlanta area know about the TwitStop. And remember, by adding #truck2020 to your tweet, you will enable us to collect and organize everyone’s contributions for all to enjoy. We’d also welcome any innovative ideas on how to assemble all this creativity into a useful online package.

Atlanta Hybrid Truck Convoy & TwitStop Details

When: Oct 27,  from to 11:45

Where: Starting at 241 Ralph McGill Blvd, ending at the Georgia World Congress Center, see Convoy Route

What: Share pictures, video clips and comments via Twitter hashtag: #truck2020.

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January 23, 2016
5:12 am

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August 28, 2015
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October 15, 2014
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July 8, 2010
5:00 am

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Posted by: 4x4 pickup trucks
November 5, 2009
10:16 am

Hey, this is great. Now how about using IBM’s position on the Chamber of Commerce to publicly protest it’s totally unsustainable objections to the proposed climate change legislation AND ask President Obama to assure his personal attendance at the Climate Summit in Copenhgen next month. Thanks.

Posted by: Dan G
2 Trackbacks
May 17, 2012
3:04 am
November 4, 2009
6:32 pm

[...] the launch of IBM’s Institute of Business Value new study Truck 2020 underway (and Project TwitStop behind us) we’d like to share a new social media asset: a top level overview of the report [...]

Posted by: Truck 2020 Study: Author Screencast, Video Overview, Links | A Smarter Planet
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