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November, 30th 2009

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Karl Roche in

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Brawn F1 car

Brawn F1 car

After the launches in Berlin, New York, Washington DC, Tokyo and Beijing, it’s now the turn of London.

We have a packed week of events in IBM South Bank for the official (invite only) launch of our Analytics Solution Centre.

Tues 1st Dec, 3pm (GMT)

Tomorrow we will be video streaming the launch on Livestream. You will be able to watch on our New Intelligence web site. The Twitter back channel will be #ibmbao should you want to join in.

So why is the Brawn F1 car there?

The first Brawn GP car, BGP 001, was designed entirely using Dassault Systèmes 3D virtual design (CATIA) and collaborative (ENOVIA) platform software and has enjoyed considerable success in the 2009 Formula One season. When we say considerable, it won the driver and constructors championship.

Also on site this week we have a group of demos that tell the story of how business analytics is already helping clients. More on that later in the week.

We’ll also have more images and updates throughout the week from London, but in the meantime, here is a little video of the car again.

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