embedded by Embedded Video
If there’s one trend that underpins nearly every topic and post we’ve addressed here on this blog in the past 18 months, it is data. The reason we instrument the world is to generate and collect data. The reason we collect data is to analyze it. The reason to analyze data is to understand better the world around us. And the reason to understand the world around us better is to make decisions that improve that world.
It is all very simple, really, in a linear sort of rationale. The challenge, of course, is the inherent complexity at each of those steps.
Which is where human expertise, computing power and analytical software play a huge role. You can’t create a congestion charging system without software and sensors. You can’t create predictive models to understand the spread of infectious diseases without massive computing power. And you can’t apply it in the context of human behavior without a fundamental understanding of psychology, culture and politics.
Why am I talking about all of this? And what’s it got to do with the video above? If you live in the United States and happen to own a television, you are likely to come across a whole new slate of IBM TV advertising in the coming days that at a very high level does two things: 1) reinforces the point that data is fundamental to creating a Smarter Planet; and 2) highlights just a few of the thousands of IBMers whose day jobs are to think about data on a smarter planet.
Following are a few of the ads you’ll begin to see soon.
Featuring Julia Grace, IBM Researcher working on social and collaborative computing:embedded by Embedded Video
Featuring John Cohn, IBM Fellow and “Distinguished Agitator” (and a familiar face here on this blog):embedded by Embedded Video
Featuring Jeff Jonas IBM Distinguished Engineer and Chief Scientist, Entity Analytic Solutions, IBM Software Group:embedded by Embedded Video