Posted by
Adam Christensen in
Congressman Earl Blumenauer, Oregon at IBM's Smarter Transportation Forum
Rather than provide only my own recap of the highly insightful sessions at last week’s Smarter Transportation event in Washington D.C., let me simply point you to the recap from Sean Barry, from Transportation For America, and give you direct access to all the videos of the sessions.
Barry points out two session highlights in particular on the T4America blog, the first from Dr. Leo Kroon of the Netherlands Railway and second from Gunnar Soderholm, of the Stockholm. We’ve talked about Stockholm quite a lot here on the blog, so I’ll focus Dr. Kroon’s comments:
“Kroon described the importance of rail in his “tiny country,” whose 16 million people make it extremely dense. According to Kroon, rail market share between some Dutch cities reaches 50 percent, an amount that would be unheard of in the United States. And rather than force anyone onto the train, Kroon says the Netherlands Railways “seduces” them instead, through continued technological improvement that makes travel convenient and a commitment to reliability and affordability.”
The concept of “seducing” travelers into transit is one we could do well to emulate elsewhere. Even here in New York City, where transit is quite effective and ridership is relatively high, I would hardly consider the riding the subway a seductive experience (though, it does have it’s own charm.
Cost and efficiency are critical pieces of creating a public transportation system that seduces ridership. But it’s beyond simple utility.
Think of premium brands: Apple, BMW, etc. They seduce you on a level above pure functionality. You pay more for the experience. I could find mp3 players far cheaper than the iPod with similar (sometimes better) functionality, yet I willingly pay more so I can have an iPod in my pocket.
What if we applied a similar approach to transit? I’m not naive about the realities we face, nor the challenges of this kind of approach. But surely there’s more we can do to entice transit ridership.
Click here for video archives of the entire event, which included remarks from the following:
- * Dr. Robert Bertini, Deputy Administrator, Research & Innovative Technology Administration (RITA), US DOT
- * Dr. Leo Kroon, Logistics Consultant, Netherlands Railways
- * Gunnar Soderholm, Head of Environmental & Health Administration, City of Stockholm
- * Judge Quentin Kopp, Member and Former Chairman, California High Speed Rail Authority
- * Tom Wright, Executive Director, Regional Plan Administration
- * Janet Kavinoky, Director of Transportation Infrastructure, U.S. Chamber of Commerce
- * Michael Replogle, Global Policy Director, Institute for Transportation and Development Policy
- * Congressman Earl Blumenauer, Oregon, 3rd District
Update: As noted in the comments below, I’ve corrected the Netherlands population number to “16″ million in the quote.
9:51 pm
[...] Seattle-based inquires about the true currency of urbanism to selling public transportation as an I-Pad-ish “seduction”, it was hard to be more creative than the next insightful [...]
Posted by: George Jetson on walkable communities: selling the new urbanist dream | myurbanist
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Posted by: liaburn
12:38 pm
Talk about seducing tourists now. Public transportation isn’t bad at all. It does make our social society more clean.
Posted by: Social Natural
6:06 am
I live in a smaller town, and the closest railstation is a 20 minute drive. That still means I have to get in a car. I could take the bus, but the connections don’t always work well. My sister has to take the train every day. But takes a 30 minute drive by car to the trainstation every day. Simple because of this. She could go by bus (which takes 30 minutes to, because of special bus lanes in the city of the railstation)
On the other side. Travelling by train is pretty comfortable in the Netherlands. Every time I fly from Schiphol (Amsterdam) I take the train. If I fly by day that is, since there is no way to get to a train station from where I live by night. And even if you get there, there are no nighttrains during the week. Only in weekends there are night trains between certain hours and certain cities.
2nd class train travelling is really good in the Netherlands. At least in the connections I sometimes use. That is about 3 times a year and only between major cities.
I’ve been to the U.S. multiple times and I always like how convenient travelling in the big cities is. You just show up at a bus stop and a bus will be there within 10 minutes. It’s probably the same in Amsterdam and Rotterdam here. Simply bevause it’s financially feasible.
Bottomline. Train transportation is underused in Holland because it’s not convenient for a lot of people to get to a station. Once in train it’s fine. But 2/3 of the people don’t have easy access to a station, which in such densely populated country is pretty strange.
Posted by: Paul Sprangers
5:34 am
Paul, thanks for the local perspective. Very interesting to see the realities of the Netherlands rail system.
Traffic jams are a pretty good incentive to move out of cars. What’s enviable for you is that it sounds like in many (most?) places, you have the option of taking a train… too often it’s not even an option, at least here in the States.
Posted by: Adam Christensen
5:28 am
I’m dutch and can tell you that the NS (Nederlandse Spoorwegen = Dutch Railways) has a bad reputation in The Netherlands. I bit of snow and no trains will depart from the stations. 10% of all trains aren’t on time, etc.
I think most travelling by train in The Netherlands are not seduced by the NS. They just hate all the traffic jams. And 50% of all cities are connected by train? That’s true, but most peaople don’t live in those cities or at least near a railstation. And the biggest problem is traveling from a railstation. Local connections aren’t great. Mostly busses, almost no city has trams or a subway.
Most people are slaves to their car, which causes the traffic jams…
Posted by: Paul Sprangers
12:33 pm
Great post. I agree, in addition to the service design I think the behavior(be an architect for the mind) of the traveler needs to be in place. The design of service needs to be so that the passengers trust their option for the commute, and the service has to prove good. I know its hard to break people from SOV and such but if you can get the mindset of people to be that its good. They will look at travel differently.
Posted by: Ramond
5:36 pm
Great post – yes Service Design should be applied to all the transit rider experiences in the US… as rewarding and customizable as buying a coffee at Starbucks.
Posted by: Diana
4:51 pm
It’s an uphill battle here, but it’s definitely possible. I live in LA, I hate driving. Even the halfassed, cobbled together transportation system compared to other places (I love you LACMTA, it’s not you it’s this area) is superior to sitting in traffic.
The problem I think is many people equate cars with freedom. Focusing on the basics of clean, frequent, all-hours, comprehensive, and on-time service would go a long way toward convincing people to ride it.
Posted by: Anna
8:17 pm
Thanks folks. Yes, you are correct, it’s 16 million. Changed above.
Posted by: Adam Christensen
6:14 pm
Great post, thank you.
Posted by: UrbanData
5:59 pm
These are some good points, thanks for re-capping.
And I have to agree with Eli, I am almost positive the Netherlands only has 16 million people and not 60.
Posted by: Cam
4:00 pm
60 million people in the Netherlands?
I think you may have misheard “16″.
Posted by: Eli