Instrumented Interconnecteds Intelligent
June, 1st 2010

How often have you been told to ‘stop doing that’ because x,y and z is bad for you? Plenty, if you’re anything like me.

We get these sorts of messages everyday with the earliest examples usually from our parents and schools. It’s a common theme throughout life that usually continues after school into work. Quite honestly, people stop listening, especially when the reason for not doing something isn’t adequately conveyed.

If we take the environment, which probably contains the largest number of groups telling people to stop doing this, that or the other, people begin to push back. People don’t like being told what not to do. Even reasonable people think that being told not to drive but use public transport when it will take them longer and will cost them more is just crazy – they want the alternative to be better.

So lets flip it. Lets ‘start’ something. Today in London, IBM announced that it will be the exclusive partner for a nine day summit in September 2010 called surprisingly, START. It aims to explore what business can do for sustainability and what sustainability can do for business. In many ways it is just a start. Even though it is an event, START is also a national (UK) initiative of the The Prince’s Charities Foundation will continue way past September and a street in London coming to communities across the UK.

YouTube Preview Image

Over nine days, IBM summit at START will bring together a brains trust of thought leaders to come up with ideas that organisations can sign up to because it makes sense for them and their business – not just the environment. All the ideas, findings and debates will be published online. Each day will focus on a different topic, such as new skills, the future of cities, energy and transport. You can see that in all cases that no single organisation or government is responsible for everything within these topics, it requires a number of bodies to come together and work together. So the summit will try to build a community of collaboration, discuss ways we can all work together to make stuff really happen, to make the alternative better than what we have now.

At the launch in London today, Steven Leonard, Chief Exec for IBM UK said, “the challenge [is] bringing all the necessary constituents together to develop and deliver more complex solutions to make the world – literally work smarter.”

Collaboration between organisations, public and private, is essential to make this initiative work. I for one am excited about the opportunities that this could bring up, such as the need to develop new skills myself and the push it will give to widen the use of social tools within business. Is it going to be easy? No. Will it all happen in 9 days? I very much doubt it, but there needs to be a point where we say, things have to change and we mark the beginning with this event.

But before the event we have a few weeks, time in which partners and invited companies will be starting to collaborate using our collaboration tools. So that the final agenda for each day will be built on the basis of the combined expertise. Essential to begin as you intend to go on.

Caroline Taylor, VP leading Project Start in IBM raised an essential point at today’s launch about the next generation: “If sustainability is about securing the future, young people are that future, and they will be vital in ensuring we define genuinely 21st century and forward thinking solutions.” Day 4 and 5 are devoted to new skills and starting young.

It’s not all work, work, workthere will also be a 12 day public festival that apart from being great fun will also give clear, simple and positive ideas on how people can start doing things that will help them lead a sustainable future. There will be plenty of big names in attendance, including two of my favourite comedians, secret gigs, mystery artists and a host of other good stuff.

Where’s this all happening? IBM summit at START will be hosted in Lancaster House, The Mall, London, September 8th – 16th. with the START garden party happening right next door in Green Park. Hopefully we will also be able to broadcast large parts of the business event over Livestream, no doubt we will have more updates here.

Prince of Wales (centre) at the launch of the "IBM Summit at Start" which will be held over 9 day in September 2010

The Start founding partners include: IBM, B&Q, Virgin Money, M&S, Asda, EDF Energy, Addison Lee,  BT Group plc and Waitrose.  Full list of supporting organisations on the web site.

Read more about IBM Summit at Start.

Reblog this post [with Zemanta]

Bookmark and Share

Previous post

Next post

August 13, 2014
10:32 pm

Other symptoms can include but are not limited to irritability
and mood swings, hot flashes and night sweats,
memory lapses, aching joints, depression, weight gain, and pelvic pain. ‘
This means that while you are applying more tanner, your skin may not
have completed its first round of tanning, and the end result is an orange skinned mess.
Cheaper versions are less likely to coat evenly or have
colors that do not blend well with a variety of
skin tones.

Posted by: fake tans breast implants That look natural
August 3, 2014
4:46 am

“And I can see you – Your brown skin shining in the sun – You got your hair combed back – Sunglasses on baby”.
Therefore, there is no risk of cancer, skin rash, and many other allergies that you can catch by exposing your sensitive skin to the elements.

Exfoliating removes the dead skin cells, which means that the tanner will dye the skin which is likely to last for a
far longer period of time.

Posted by: spray tan salons reno nv
July 23, 2014
8:20 am

For example, create a “fan” page for your invention on Facebook, which allows you
to connect your product with your network of friends and family.

If you are looking for the reasons that why social media sites are the best option for marketing then there
are many answer. If you don’t have web development and copywriting skills, hire
a web designer and writer to help you build a simple
website for your invention. This represents the ultimate in targeted advertising, as the advertisements you see on Facebook are specifically
geared toward you, this increasing the likelihood that you might actually click on the ads.

There are lots of organizations and businesses on the web which will give you a percentage
of the sale with respect to promoting their merchandise.
You can then provide a link to your salespage or email your
list a while later offering the the chance to buy the book.
Recently I was doing my whole deal, spinning someone on their
head for a seriously flawed perspective of the world,
and the person freaked out and started accusing me of all
manner of things which were either 1. Photos and videos can sometime entice customers more quickly than any print marketing message.
Use of these platforms alone would be considered ‘Social Media Marketing 1.

Hey, I often find myself having been blocked by persons who were previously Facebook “friends,” and I have no clue why they blocked me, I have no memory of ill words between us; and so.

Posted by: marketing firms Delray beach fl
November 10, 2011
7:16 pm

I like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon.

Posted by: cloud nyc
November 10, 2011
7:12 pm

I need to examine with you here, which isn’t one thing I normally do! I enjoy reading a blog that may make people think. Additionally, thanks for allowing me to comment!

Posted by: lancaster pa personal injury lawyer
April 11, 2011
12:39 am


Posted by: Kennedy Acupuncture
April 11, 2011
12:38 am

Thank you for an excellent blog. Good info, good leads, great content!

Posted by: Dr Douglas Kennedy
November 15, 2010
1:57 am

It appears that IBM has already begun piloting some of the environmental initiatives here in Boulder as employees that I know have been further encouraged to participate in public transport or alternative transporation means (will we be soon saying gasoline fueled transportation as the alternative means in our lifetimes?..that would be cool!)

Posted by: Chiropractor Boulder
October 17, 2010
5:54 pm

Thank you for this page. Thats all I can say. You most definitely have made this blog into something speciel. You clearly know what you are doing, youve covered so many corners.kind regards

Posted by: peeing movies
October 17, 2010
4:11 pm

Hi! I found your blog on Yahoo.It’s really well written and it helped me a lot.

Continue the good work!

Posted by: Sanford Hemry
Post a Comment