Instrumented, interconnected and intelligent. Most often used to describe systems and technology, these words have echoed loudly through the halls of Lancaster House during the first few days of the IBM Summit at Start.
Imagination, Inspiration, Innovation, and Interactivity. This weekend at IBM Start a new set of “I” words emerged as the debates shifted to the people power that is and will be building a smarter and more sustainable planet.
Throughout the weekend one main idea was prevalent — changing human behaviour is critical to creating a more sustainable planet. On Saturday, business leaders were challenged to think about working with capital markets to change financial models, the need to change customer behaviour and attitudes, the skills needed for the future and how to make the journey to sustainability simpler for everyone. The debates that followed focused on how businesses could make more concrete advances towards sustainability and encourage the ideas and innovation needed to drive that agenda forward.
Then, on Sunday, the business leaders passed the baton to the Start Young participants knowing they could be the ones to win the sustainability race.
The Start Young for a Sustainable Future day at the IBM Summit welcomed more than one hundred and fifty, 16-21 year-olds to join the conversation on sustainability. The goal of the day was to empower youth attendees to grab the proverbial baton and start running fueled by the power of their imagination and ideas. Attendees were challenged to become the “I” generation and start building the planet they want to inherit by taking clear, simple and positive steps to build a more sustainable future.
Perhaps the most compelling directive from the weekend devoted to the people side of the sustainability debate came from Dame Ellen MacArthur who challenged attendees to “assume nothing, question everything and rethink the future.”