Instrumented Interconnecteds Intelligent
September, 7th 2010
13:44
 

Today we open the doors for 9 days at the IBM Summit at Start, just as a YouGov poll of over 2,000 consumers revealed that 47 per cent of British adults feel the plethora of information on sustainability is confusing and often conflicting.

The business community didn’t fair much better as 50 per cent of the public rate the way organisations convey their sustainability policies as ‘bad’ or ‘very bad’. How can we change that?

May be changing that perception over the 9 days of IBM Summit at Start is asking a lot but we can begin to get things rolling. The key to the event is asking, what can sustainability do for business? This is a more authentic way to approach the subject so as to arrive at a place where the output makes sense to business and it’s consumers.

Over the nine topics we will look at those people and businesses doing it right, talk to those with the big ideas and dreams and see how, through collaboration, we can all make business, people and cities work better. It’s a tall order but if you don’t start, you never get going.

We have a packed agenda and we will bring you much of the action via Livestream, Twitter @ibm_start (#ibmstart) and our news hub as is humanly possible.

Along-side the IBM summit is the Start Garden Party that is focusing on what individuals can do. The summit will deep dive into the issues and questions that help and hinder the take up of sustainable business practices.

Some of the sessions at the Summit are going to be held under Chatham House Rules, simply to encourage a full and frank exchange of views. However, the output will be collated and published after the event, probably in October.

We have a number of keynotes and panels sessions with speakers such as Wayne Hemingway, Designer and Entrepreneur; Dame Ellen MacArthur, Sir Martin Rose, CEO M&S, and many more. Full details here.

We hope you can join us and participate in the on-line debate around this topic of our times.

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2 Comments
 
December 18, 2013
4:42 am

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Posted by: Eloise Greenlief
 
January 12, 2012
9:43 pm

May be changing that perception over the 9 days of IBM Summit at Start is asking a lot but we can begin to get things rolling. The key to the event is asking, what can sustainability do for business? This is a more authentic way to approach the subject so as to arrive at a place where the output makes sense to business and it’s consumers.


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