As I blogged last week, the proliferation of mobile technology is creating growth opportunities in a variety of industries for agile communications service providers.
But increased mobility is a two-sided coin, and we can’t ignore the flip-side. Yes, pervasive mobility is opening up really interesting growth potential. However, it also magnifies the pressure on service providers by creating an exponential increase in network traffic that puts stress on the system.
Add to that the demands of the communications customers: they (we) expect nothing less than the fastest access speeds, flawless quality and ever more innovative services – at highly competitive rates. In the end, the growth in network traffic doesn’t provide enough income to offset the expense of the infrastructure improvements and expansion required in this dynamic communications landscape.
Clearly, service providers are going to need to rethink their investment approach in order to mitigate the risks and maximize opportunities in this rapidly evolving market. I’d suggest that a great deal of progress can be made simply by making the existing network work better – smarter.
By infusing intelligence into a network, we can unlock every ounce of its potential and reduce the need for costly new infrastructure investments. By streamlining operations, lowering energy consumption and better utilizing assets, networks become as efficient and effective as possible, enabling providers to improve ROI and deliver new and valuable network-based services that grow revenue.
Next week I’ll be at GSMA’s Mobile World Congress talking much more about smarter networks, how we’re working with partners like Bytemobile to enable them, and announcing some of IBM’s new Smarter Networks capabilities. If you want to hear more, come by and talk to us at our booth in Hall 1, the IBM Smart Lounge or in the new interactive exhibit space, the Embedded Mobile House.
Scott Stainken is IBM’s General Manager for the Global Telecommunications Industry. Please visit www.ibm.com/events/mwc2011 for more information on IBM’s presence at Mobile World Congress.