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At IBM SmartCamp NYC on Wednesday, after the 5 Finalists have met with their mentors, fine-tuned their pitches, and given their final presentations, two distinguished speakers will talk about how entrepreneurs and analytics are intersecting – and how to make the most of that opportunity.  Following their talks, the Judge’s and People’s Vote winners will be announced. You will be able to watch it all here live on the blog.

MortensenDennis R. Mortensen, Founder & CEO of Visual Revenue, Inc

Dennis R. Mortensen is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights from Wiley, and a frequent speaker on the subject of Analytics, Media and Marketing. Mortensen is an Entrepreneur and was COO at IndexTools when it was acquired by Yahoo! Inc. subsequently their Director of Data Insights. Today he is Founder and CEO of Visual Revenue Inc. (Predictive Analytics for Media), sits on the Board of the Web Analytics Association, and maintains the highly popular analytics and media blog.

KidderDavid S. Kidder, Cofounder & CEO of Clickable

David S. Kidder is co-founder and CEO of Clickable, a Web service that brings simplicity to online advertising. Prior to Clickable, Kidder co-founded SmartRay Network, a mobile advertising delivery pioneer acquired by LifeMinders. Previously, David helped lead corporate development at THINK New Ideas, a publicly traded e-business and interactive advertising firm, and founded Net-X, a Web authoring and Internet advertising services company later acquired by Target Vision. Kidder is a graduate of the Rochester Institute of Technology, and received ID Magazine’s International Design Award and Ernst and Young’s Entrepreneur of the Year Award in 2008. Kidder is founder of, a nonprofit cause-marketing platform created in partnership with GE and Millennium Promise. He also is the creator and co-author of the two-time New York Times bestselling book series, The Intellectual Devotional, published by Rodale.

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