Every day, companies make bet-the-business decisions about their customers, new products and even their own reputation based on account balances, delivery schedules, profit margins, and more — and most do it with crossed fingers. That’s because they know that decision making today is an art based on incomplete and conflicting information, and that hunches play a big role in determining which way to go.
Now imagine a company that could look at all of its information at once. Spot hidden trends before they occur. Target marketing of products across multiple channels to drive sales. And analyze vast amounts of customer data and insight, and feed it into every point in the process — from design to distribution.
We’re now in the age of “Smarter Commerce“. And below are examples of companies that are showing the way (click on the images for a larger view).
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