Today’s customers want products and services on their own terms, specific to their needs – when, where and how they choose. But the problem that bedevils many companies stems from the way they automate different activities to serve these customers’ needs. This has typically involved a bunch of separate departments and lines of business trying to connect and corral all the different activities, applications and pieces of information scattered across the store, the Web and the cloud.
But the good news is there’s now new software and services that make it easy to address a broad spectrum of enterprise commerce activities – new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks.
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