Instrumented Interconnecteds Intelligent

When it comes to mobile shopping this holiday season, there will be no place for the makers of smartphones and tablet computers to hide. Analysts will be able to detect not just the brand of the device from which a consumer forays to retailing Web sites; they’ll know what model each shopper is using.

This bit of intelligence comes from John Squire, chief strategy officer–smarter commerce, for IBM. Squire is the maestro behind the annual IBM Coremetrics Benchmark campaign–which monitors shopping activities on more than 500 US retailing Web sites and lesser numbers of sites in other countries. Each year, Squire and his team issue a series of updates during the crucial Black Friday and Cyber Monday shopping days. And, this year, the data will be made public in rapid-fire mode. If you have a large appetite for online retailing data, check in frequently at #holidayretail on Twitter.

JohnSquire 12_16_10Mobile shopping is expected to be hot this season. Squire expects about 12% to 15% of transactions on retailing sites to come from mobile devices, up from 4.5% during last year’s holiday shopping season. “We can detect exactly what device they’re using–the exact device,” he says. “That information can help retailers decide how to invest in enhancing the mobile shopping experience.”

Right now, the trends are favoring Apple and its iPad tablet. Squire says iPad users are aggressive online shoppers. In October, for instance, the ratio of iPad users who visit sites and actually buy something reached 6.8%–compared to a so-called conversion rate of 3.6% for mobile devices as a category. As a result of this and other indicators, retailers are adding elements to their Web sites that take advantage of iPad’s capabilities, such as the pinch and zoom features. Giving consumers a rich interactive shopping experience on their iPads likely will increase the demand for the devices–so this trend could snowball for Apple.

But Apple had better watch its back on the smartphone front. Data from October shows that for the first time, owners of smartphones based on Google’s Android software are as shopping-oriented as owners of Apple iPhones.

The Benchmark campaign provides a treasure trove of data. IBM Coremetrics, the Web analytics business unit, gathers real-time data from its 500-plus clients representing about 35% of the US online market, aggregates the data, and slices and dices it for individual retailers, retailing categories and the overall market.

Clients also get intelligence from a separate consumer insight engine, which scours the Web for blogs, Facebook updates and Twitter Tweets where people are commenting about their purchasing plans and their attitudes toward products and brands.

Tech industry leaders and analysts have been talking for years about how the Internet combined with analytics tools will make it possible for retailers to tailor their offerings, merchandising and marketing to consumers much more accurately than could have been imagined in years past. These days, they’re delivering on their promises.

Bookmark and Share

Previous post

Next post

20 Comments
 
June 28, 2014
4:22 pm

I believe everything posted was actually very reasonable. However, think on this, what
if you added a little information? I ain’t saying your information is not
solid, but what if you added something that grabbed people’s attention? I mean Holiday Retailing
Frenzy: How IBM Spots the Trends


Posted by: secret info
 
December 30, 2013
9:30 pm

I visited several blogs but the audio feature for audio
songs current at this web site is actually excellent.


Posted by: 横浜 グッチ 財布
 
December 21, 2013
3:20 am

Can I simply say what a relief to find somebody who actually is aware of what theyre speaking about on the internet. You definitely know how to convey an issue to light and make it important. Extra people need to learn this and perceive this side of the story. I cant believe youre no more widespread since you definitely have the gift.


Posted by: Waylon Eiden
 
December 20, 2013
10:18 am

An interesting dialogue is worth comment. I think that you should write extra on this topic, it might not be a taboo topic however generally people are not sufficient to talk on such topics. To the next. Cheers


Posted by: Bob Demichelis
 
August 5, 2013
9:24 pm

I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all web owners and bloggers made good content as you did, the net will be a lot more useful than ever before.


Posted by: travel socks
 
August 5, 2013
7:44 pm

The information on this website is hugely practical. I have discovered numerous tactics.


Posted by: pruners
 
August 5, 2013
3:56 pm

I’m just writing to let you understand what a fabulous discovery our princess obtained using the blog. She figured out a good number of pieces, most notably what it’s like to possess an excellent teaching spirit to get certain people with ease fully understand specific very confusing matters. You really surpassed people’s desires. Thank you for providing the necessary, dependable, revealing and also fun thoughts on that topic to Mary.


Posted by: Italian Furniture
 
August 3, 2013
12:27 am

Well I truly enjoyed reading it. This subject procured by you is very helpful for correct planning.


Posted by: Gardening
 
August 2, 2013
7:23 am

I’ve been absent for some time, but now I remember why I used to love this web site. Thanks , I will try and check back more frequently. How frequently you update your website?


Posted by: Home security
 
August 1, 2013
12:08 pm

I was just looking for this info for a while. After 6 hours of continuous Googleing, finally I got it in your website. I wonder what’s the lack of Google strategy that don’t rank this type of informative web sites in top of the list. Normally the top websites are full of garbage.


Posted by: suggestions pertaining to
 
August 1, 2013
8:35 am

I carry on listening to the rumor speak about getting free online grant applications so I have been looking around for the top site to get one. Could you advise me please, where could i acquire some?


Posted by: advice on online
 
July 27, 2013
3:28 am

I�d need to examine with you here. Which isn’t one thing I often do! I take pleasure in studying a submit that may make individuals think. Additionally, thanks for permitting me to remark!


Posted by: Jerry Brinegar
 
July 24, 2013
3:12 am

I found your weblog web site on google and examine a couple of of your early posts. Proceed to maintain up the superb operate. I simply extra up your RSS feed to my MSN Information Reader. Looking for ahead to studying extra from you in a while!


Posted by: Luisa Kibler
 
July 17, 2013
4:47 am

Mary Louise’s loved ones bought the 52 Buick new? A lady in our town bought her ’30 Packard made use of in 1949 and even now drives it at age 101.


Posted by: 2000 loan no credit check
 
April 23, 2012
6:44 am

Did you know that more than ten people a year are killed by vending machines?


Posted by: seo optimizavimas
 
April 13, 2012
10:59 am

IBM is involved in pretty good projects


Posted by: Forex Learn Trading
 
April 13, 2012
10:58 am

Banging your head against a wall uses 150 calories an hour.


Posted by: kaip padidinti svetaines lankomuma
 
March 7, 2012
5:42 am

POPULAR MYTH: Green buildings cost more. (Hint – they don’t.) If you’re about to stop reading and skip to another article, stick with us – this is a crucial point: green buildings don’t cost more.


Posted by: forex trading strategies and systems
 
March 6, 2012
5:13 am

everyone goes crazy about smartphones. I have iphone for few years and if it still works for another few years, I am not going to change it :)


Posted by: kaip numesti svorio
 
February 2, 2012
1:02 am

ort, the maintenance of a knitwear company requires hard work and intelligence. For obsessive-shirt, shirt is certainly a


Posted by: エドハーディー
 
21 Trackbacks
 
March 16, 2012
6:42 pm

Build An Innovation Leader…

Every organization needs an Advancement champ. This very part needs remarkable manners and interaction abilities, and the ability to be a master agreement designer among all gamers in the organization. Advancement winners come in a variety of designs o…


Posted by: getmassiveprofits.com
 
March 15, 2012
8:33 pm

Proper Sales Techniques…

Company achievements can be proportional to the quality of its personnel and potential to every need of the customers. If your organization is having difficulties in this area, help in areas of inconsistency, which can lead to the loss of customers due…


Posted by: getmassiveprofits.com
 
February 3, 2012
1:12 am

Network Marketing…

Multilevel promotion is the best chance of standard individuals to incredible earnings. Mysterious writer, John Kiyosaki, says the system promotion is that more honest enterprise colleges. They show individuals the power to develop your own house enter…


Posted by: getmassiveprofits.com
 
February 2, 2012
12:08 am

Ways to Promote Your Restaurant…

Let us believe that you already have a eating place and you are planning to provide it. What will be some simple yet effective techniques to take? First, it is crucial to know the characteristics of your enterprise. You need to consider its performance…


Posted by: getmassiveprofits.com
 
February 1, 2012
4:49 am

Flyer Marketing for Small Businesses…

Flyers are a great resource for marketing to spread their message in a certain region. Not only can you effectively communicate what your business, but you can word of mouth marketing, starting with a select group of people. It should make the most of …


Posted by: getmassiveprofits.com
 
January 30, 2012
3:07 am

Market Your Business With Brochures…

Lists and catalogues are one of the most preferred promotion options for most organizations nowadays for several aspects. Besides being efficient, are also very versatile and can be used by any company, regardless of you will of that they have. There a…


Posted by: getmassiveprofits.com
 
January 29, 2012
9:18 pm

Your Time is Your Money…

As Benjamin Franklin, referring to the idea that time is as valuable as money lost opportunities when a person uses the downtime. Whatever you do to help the chances of achieving a closer tie. This means that the maximum time. Many teens tend to think …


Posted by: getmassiveprofits.com
 
January 13, 2012
3:04 pm

[...] sales. IBM has wanted to push the idea of mobile devices moving the sales needle for some time, andblogged about it before the season started. It did this through "cloud analytics," a hot new product [...]


Posted by: IBM Signals Death Of The Press Release And Market Research - Business Intelligence Weekly
 
January 11, 2012
3:34 am

Marketing Your Small Business Locally…

Marketing a small business is much easier when working locally. Not so many changes in your area and in your online environment. And if you’re using the handshakes, and environmental protection are the same happy, that’s good. But do not un…


Posted by: ADAMECKERT.COM
 
January 11, 2012
3:16 am

Small Business Marketing Consultant…

Intense competition in the market and the economic crisis, the experience of anyone around the world, many companies, especially small insurance. Imagine a small company today when it comes to a fight and be able to win must be equipped with high-power…


Posted by: ADAMECKERT.COM
 
January 9, 2012
11:42 pm

10 Tips Marketing With Twitter For Small Businesses…

One of the major social media sites on the Internet, allows people to do is Twitter. Internet users and bloggers have a whole new way to communicate. Twitter is the micro-blogging service where users can communicate through small bites of 140 character…


Posted by: ADAMECKERT.COM
 
January 4, 2012
9:38 pm

Facebook for Small Business Marketing…

Facebook is a great tool for your small business marketing plan to add. A big mistake many entrepreneurs make when it comes to social media sites like Facebook, is the belief that these sites are useful only for large companies with big brands. In fact…


Posted by: ADAMECKERT.COM
 
January 1, 2012
11:11 am

Small Business Marketing and Web Design…

For non-technical business, get on the internet with web design for small businesses in the first place, it seems incredibly difficult, but you can find on the Internet is even harder. For it is not the only one site to make sure that your pages appear…


Posted by: ADAMECKERT.COM
 
January 1, 2012
10:47 am

Internet Marketing Newsletter for Your Small Business…

Did you know that over 90% of Americans send to connected to the Internet this year, or read e-mails? It is 275 million people. And only in the U.S. With the tremendous increase of people using the Internet messaging services, many companies and organi…


Posted by: ADAMECKERT.COM
 
January 1, 2012
8:58 am

Small Business Internet Marketing Strategy…

Running a business consulting internet marketing is one of the best type of activity. Here you can help other companies make their names in the industry develops. Now, who would, even if you can earn money by making another? If you have a job like this…


Posted by: ADAMECKERT.COM
 
December 31, 2011
6:03 pm

Electronic Processing Of Credit Card Data…

The success of any online business depends on the process of accepting payments by credit card. To combine this type of payment you can both impulsive buyers and casual surfers. It also ensures that you get timely payment. Electronic credit card proces…


Posted by: wnasti.com
 
December 27, 2011
11:41 am

[...] sales. IBM has wanted to push the idea of mobile devices moving the sales needle for some time, and blogged about it before the season started. It did this through “cloud analytics,” a hot new product [...]


Posted by: BullseyeMicrocaps.com » IBM Signals Death Of The Press Release And Market Research
 
December 16, 2011
6:52 pm

The Right Franchise Business For You…

When you start a new business franchise you should weigh all options. It can be very difficult to succeed in business because there are a few things to think about. A company must be selected and then a brand must be built that will inspire people to f…


Posted by: gkfupm.com
 
December 16, 2011
6:39 pm

What You Don’t Need in an Auto Insurance Agency…

If you are looking for car insurance, a quick Internet search reveals that there is no shortage of companies ready for your business. Agency after the agency claims to offer the best rates, important political and personal customer service. It’s …


Posted by: gkfupm.com
 
December 16, 2011
6:29 pm

Doing The Best For Your Knitting Business…

Do your best for your business shirt is what this is all about. While starting a business shirt does not require much effort, the maintenance of a knitwear company requires hard work and intelligence. For obsessive-shirt, shirt is certainly an importan…


Posted by: gkfupm.com
 
November 25, 2011
3:52 am

Management Solutions Goods…

Business models in all sizes for complications. Reduced the company’s goal in terms of logistics, in fact, what the consumer wants at a price they are willing to reduce the amount they want when they want to pay. It is not too much to ask right? …


Posted by: beingwiththeenneagram.com
 
Post a Comment