Today’s shoppers are smarter, better connected, and more empowered than ever before. They want to do business with retailers on their own terms — when, where and how they chose. Using mobile devices. Through social networks. And via new digital venues.
To see smarter commerce at work, you only have to observe the holiday shopping rush that took place on Black Friday and Cyber Monday. A record number of consumers focused on finding the best online deals using social networks and mobile devices; while the big retail winners were those that delivered compelling, relevant deals that people could easily access from their channel of choice. This is based on findings from IBM’s fourth annual Cyber Monday Benchmark, which tracks more than a million transactions a day, analyzing terabytes of raw data from 500 retailers around the country.
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