Instrumented Interconnecteds Intelligent

Today’s shoppers are smarter, better connected, and more empowered than ever before. They want to do business with retailers on their own terms — when, where and how they chose. Using mobile devices. Through social networks. And via new digital venues.

To see smarter commerce at work, you only have to observe the holiday shopping rush that took place on Black Friday and Cyber Monday.  A record number of consumers focused on finding the best online deals using social networks and mobile devices; while the big retail winners were those that delivered compelling, relevant deals that people could easily access from their channel of choice. This is based on findings from IBM’s fourth annual Cyber Monday Benchmark, which tracks more than a million transactions a day, analyzing terabytes of raw data from 500 retailers around the country.

Click on the images below for a larger view, or here for the entire set:
The mobile deal seekers

Holiday shoppers go mobile

Holiday shoppers go mobile #2

 

Social commerce and the holiday shopping rush

Analytics and the holiday shopping rush

Serving the holiday shopper's needs at every turn.

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6 Comments
 
March 7, 2012
5:43 am

POPULAR MYTH: Green buildings cost more. (Hint – they don’t.) If you’re about to stop reading and skip to another article, stick with us – this is a crucial point: green buildings don’t cost more.


Posted by: forex trading strategies and systems
 
March 6, 2012
5:16 am

is holiday shopping any different from other type of shopping?
I dont think so


Posted by: kaip numesti svorio
 
February 15, 2012
12:09 pm

Chris,that is a well researched information.Some of these findings are related to what i do personally.Anytime I want to buy products online I make sure that I read a lot of reviews on the products and websites concerned.I did compare prices of the products from 5 different sites before making a buying decision.That report is really true.


Posted by: Jimmy promo code
 
November 30, 2011
11:22 am

Effective use of animations — I’ve been enjoying these and will plan on spreading the word on these in various ways.


Posted by: Alex Graham
 
November 29, 2011
10:25 am

Chris, I agree. Wonderful use of visuals to tell the story …Happy holidays!


Posted by: Gina Siegal
 
November 29, 2011
10:04 am

These picture and simple messages are great! — captured nicely what’s going on in the cyber world this holiday season..


Posted by: John Richardson
 
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