Instrumented Interconnecteds Intelligent

Posted by
Guest in

Post feed

RSS 2.0

Teresa_HeadShot_2by Teresa Zobrist of Zobrist Consulting, an IBM Business Partner

A high fashion retailer began selling a perfume exclusively on its Facebook Page  already made popular through a Facebook sampling campaign where consumers provided their feedback on the fragrance last spring.

A shoe retailer’s use of Foursquare launched a campaign with women running all over London in order to secure a pair of the company’s new line of trainers.  The company used the location-based service to check in at various fashionable locales; checkins were broadcast over Facebook and Twitter, and the first person at each site was awarded a free pair of trainers.


We’ve entered into a new era of conversation

According to the National Retail Federation, there is a growing number of consumers following their favorite retail brands on Twitter and Facebook as well as interacting with them. This high level engagement involves many consumers clicking on links posted on social networks to the retailer’s website and using social media to research products or services in which they are interested.

But with consumer content creation, it’s all about being in the conversation, at all times. Yes, retailers need to have an engaging presence with social media on their own that inspires people to come back on a regular basis. Now taking it to the next level and getting brand evangelists and social media community members to talk about their favorite retailers in their posts will be critical.

And while some retailers are just getting started in using social media for their businesses, the industry is steam rolling ahead at an incredibly fast pace.  New social media sites are being created every day and the ways consumers use social media continues to evolve. Retailers must understand how is social media evolving and how will retailers be able to use it grow their retail businesses in the coming year?

Social media now offers a clear opportunity for companies of all sizes to sit at the same table and engage directly with the consumer.  The proliferation of social media channels and devices has changed the way brand loyalty is acquired and earned.  With the explosion of social media, businesses are making a solid attempt to be honest and open in their marketing communications.

This plays to the strength of small and midsize businesses that realize the potential of new information and communication technologies, but face the daunting task of intercepting and interpreting vast quantities of data to find meaningful insights.

In fact, Lee Jeans is using IBM analytics to capture consumer sentiment data generated from social media channels such as Facebook and brand rating website Bazaarvoice.  Facebook ‘Likes’ and Bazaarvoice ratings are collected to help with marketing and merchandising decisions.  Using social media and analytics,  Lee can now make faster and more informed merchandising decisions to display the site in a way that provides the best shopping experience for consumers.

Today, retailers are seeing the impact social media can play in engaging the consumer to be more of an active participant in the brand experience —  and understanding this new reality could be all the difference between the winners and losers this holiday season.

Bookmark and Share

Previous post

Next post

September 28, 2016
3:52 am

the best solo ads you can find in the market that works really well

Posted by: Solo ads
September 12, 2016
2:39 am

i hear about this site from frnds and blogs. superb site

Posted by: Chhaya Mishra
September 11, 2016
4:34 am

hahaha best best best best best i ever see in internet yahhoooooooooooooooooo………….

Posted by: funny whatsapp status
September 7, 2016
5:13 pm

Well you post is great. You all post are always so much awesome. Thanks for sharing.

Posted by: Attitude Shayari
September 6, 2016
4:40 am

Hello, I think its a very nice post and you have ellaborated most of things very well.

Posted by: Magento Web Design Glasgow
September 2, 2016
1:51 am

limiting business only to facebook is kind of a little risky I think

Posted by: Whatsapp Status In Hindi
August 31, 2016
4:43 pm

Si alguno quiere aprender a hackear facebook no dudeis ni un momento en usar la pagina online que esta en mi nombre, ya que funciona a la perfecion.

Posted by: como hackear facebook gratis
August 25, 2016
5:20 am
August 18, 2016
12:13 pm
August 10, 2016
4:07 am

Your post is amazing. Thanks for sharing your knowledge.

Posted by: Status For Girls
August 9, 2016
4:44 am

Novices use Social medias alot. I think there is a tremendous measure of online networking acoounts like tumblr reddit facebbok, and numerous more i can’t depict in this one remark however your articles is an astonishing articles and i truly value you and your distinctions for us.

Posted by: Love Bird
August 7, 2016
10:33 pm

Huge volumes of business are done nowadays on Facebook. Providing online deals and coupons is also a great way to attract business.

Posted by: Nisha Chopra
August 2, 2016
4:38 am

This blog post is awesome and i really like it, and feel happy to read not a time waste blog.

Posted by: love status in tamil
July 29, 2016
8:14 am

Thanks for sharing This.

Posted by: reviewbag
July 26, 2016
11:13 pm

I really love your post sorry i forget this line in first comment Thanks :)

Posted by: Love status
July 26, 2016
11:12 pm

I think social media play a very important role in our daily life.
Newbies use Social medias alot. I think there is a huge amount of social media acoounts like tumblr reddit facebbok, and many more i can’t describe in this one comment but your articles is an amazing articles and i really appreciate you and your honors for us.

Posted by: Tumb Lr
July 17, 2016
2:23 am

when I got this site from my friend i think, OK let’s try but a long discussion i am happy and proud to be a part of this..THANKS

Posted by: bigrock coupon
July 1, 2016
5:53 am

Nice Post !
Thanks For sharing

Posted by: Independence Day Quotes
June 28, 2016
9:32 am

The Best Place for Happy 4th of July Images, Pictures & Fourth July holidays 2016 Free quotes download clipart, crafts, photos, sayings (USA, America) Celebration

Posted by: 4th of july sayings
June 27, 2016
10:16 am

i hear about this site from frnds and blogs. superb site

Posted by: snapdeal app shopping offers
June 25, 2016
9:59 am

Happy eid 2016 sms messages wishes sayings quotes eid mubarak msg images HD wallpapers shayari poems lines slogan posters pictures

Posted by: Happy Eid Mubarak
June 19, 2016
2:08 pm

I really appreciate your work to prepare such a niche content though.
Thanks a lot.

Posted by: share gif on facebook
June 19, 2016
12:54 am

If you are going for best contents like myself, only go to see this website all the time since it provides feature contents,

Posted by: Solidworks crack
June 16, 2016
1:49 pm

Good stand. Social media is the best option to promote the products and for reaching to the public.

Posted by: Clovia Coupons
May 11, 2016
4:07 pm

viral marketing needs a lot of patience and money to invest …

Posted by: Praneetha
April 23, 2016
2:46 am

I like the helpful info you provide on your articles. I’ll bookmark your blog and check again right here regularly. I’m reasonably sure I will be told many new stuff proper here! Best of luck for the following!|

Posted by: maxcdn coupon
April 17, 2016
4:01 am

hey thanks for sharing such great infor

Posted by: siteground coupons
April 4, 2016
1:59 pm

Social Media is great platform to develop successful online campaign for big brand

Posted by: Dominos Coupon
April 3, 2016
2:33 am

when they go to another ad?

Posted by: como hackear
April 2, 2016
10:23 pm

I love your post greetings.

Posted by: como hackear
March 30, 2016
9:39 pm

Agree. Social media is one of the best way to reach customers now a days.
Thanks for the great post.

Posted by: GetPriceCut
March 28, 2016
4:21 am

I totally agree that social media nowadays have been spreading like wildfire for promoting business online. Its one great way for marketing business here.

Posted by: Sunil
March 5, 2016
7:22 am

social media is great to reach clients

Posted by: Jabong coupon and offers
February 27, 2016
2:09 am

Pretty! This has been an incredibly wonderful article. Thank you for providing these details.

Posted by: Bluehost india coupon
February 10, 2016
1:16 pm

If you are going for best contents like myself, only go to see this website all the time since it provides feature contents,

Posted by: bluehost india coupon
January 28, 2016
7:17 am

Now a days social media is the best best platform to prompt your business.

Posted by: Neha patil
January 20, 2016
4:10 am

great work on writing.Hope to get much more in future

Posted by: whatsapp status best
January 12, 2016
11:59 pm

this was true Social Media is the best Platform For stay with your Clients,if u sell Any product just post the social media like facebook u will get good Results

Posted by: ramya
January 12, 2016
11:57 pm

this was nice idea,Social Media is The Best Technique For Getting Visitors

Posted by: ramya
January 8, 2016
7:57 am

when I got this site from my friend i think, OK let’s try but a long discussion i am happy and proud to be a part of this..THANKS

Posted by: magicprix
December 30, 2015
11:11 am

yaya, seo is too many thing to follow

Posted by: joose Jeycy
December 19, 2015
11:34 pm

Good Share

Posted by: Coupons for Cashback
December 2, 2015
6:29 am

I do not understand the concept of this long post friend, you explain?

Posted by: nick
November 30, 2015
1:10 pm

I want to encourage yourself to continue your great writing, have a nice day!

Posted by: bigrock coupon
November 19, 2015
2:57 am

Las pastillas adelgazantes y productos adelgazantes de todo tipo
se hacen cada vez más populares, singularmente entre las personas que sueñan con perder
de peso fácilmente.

Posted by: bajar de peso caminando
November 11, 2015
9:22 pm

Good! Very useful information in this individual post!
It is the tiny variations which will make the most important changes.
Thanks a llot for sharing!

Posted by: Beat Maker
November 11, 2015
2:13 pm

the number of fans matters the conversion rate.

Posted by: SZP
November 5, 2015
2:40 am

Hey that’s really fantastic article I have ever seen. We to running couponing website for India and we use social media marketing at our best. This article will be really helpful for us for our future plans. Thanks again.

Posted by: ecouponsinfo
November 4, 2015
8:30 am

Nice site … loved it

Posted by: Free Cashback Offers Coupons
October 31, 2015
12:57 pm

yes , we cant rely only on facebook…

Posted by: Mobikwik Cashback Offers Coupons
October 31, 2015
5:20 am

Thanks for one’s marvelous posting! I actually
enjoyed reading it, you are a great author. I will ensure that I bookmark your blog and will
eventually come back later on. I want to encourage one to continue your great posts, have
a nice day!

Posted by: Judson Hurlbert
October 29, 2015
12:47 am

limiting business only to facebook is kind of a little risky I think

Posted by: best coupons for paytm recharge
October 19, 2015
2:32 am

I uses both facebook and twitter to promote my website and its worth of it. Kudos for such a great post, keep posting.

Posted by: ecouponsinfo
October 16, 2015
6:47 pm

hey excelent post, recomended

Posted by: Clash
October 13, 2015
9:56 pm

like post

Posted by: como hackear facebook en google
October 9, 2015
1:11 pm

si es muy bueno saludos de españa

Posted by: jose
September 6, 2015
4:55 pm


4 Hairstyles You Can Do before Starting Your Car

Posted by: charmeve
August 30, 2015
2:11 pm

I came onto your blog while focusing, it . And it reduce the time of cooking too.

Posted by: mlmviews
August 28, 2015
10:59 am

Shopping online is convenient though for some products I still prefer to go to brick and mortar shops. For online portals advertisement via Facebook and google plus social media is not only cost effective but also brings good conversion rates. If you are interested in online shopping for ladies apparel then get all latest offers on Suits, Sarees and other ethnic wears for Biba at

Posted by: parineeti
August 23, 2015
10:28 am

facebook for business is good but it should produce much better results!

Posted by: foodpanda coupons
August 4, 2015
12:15 am
August 4, 2015
12:13 am

you wrote a very informative post!! I Have been searching for this from long time..

Posted by: mobikwik coupons
June 25, 2015
8:42 am

A round of applause for your blog post.Thanks Again. Really Great.

Posted by: Zivame Coupons
June 11, 2015
3:03 am

Hello guys this is true that facebook is the best platform to be connected to your users and know their needs and wants . If you all are intrested in online shopping you all can avail amazing coupons at GrabOn .They offer coupons for Uber , Freecharge , Amazon

Posted by: Radhika Goel
June 9, 2015
11:08 pm

online computer games, online game store, online video games,
download online games, online, rpg games, online multiplayer games, mmorpg games, mmorpg online games, call of duty online,
steam games. Many of us are of the opinion that free MMORPG games are not that exciting as the
paid ones in terms of visuals and gaming experience but this is
not true. It takes place in a village where the citizens
have to find out who the mafioso are and the mafioso have to kill off the citizens.

Posted by: Https://
June 4, 2015
2:03 am

Social Media offers lots of thing to you, you well get a nice feedback without spend too much, and you will directly at same level to customers, it is easy to find need from customers also.

Posted by: Limeroad Coupons
June 1, 2015
11:08 am

Greate pieces. Keep writing such kind of info on your site.
Im really impressed by it.
Hey there, You have done an incredible job. I
will certainly digg it and individually suggest to my friends.
I’m sure they’ll be benefited from this web site.

Posted by: estate agent in marbella
May 26, 2015
6:31 am


Just learned a new concept of social retailing and it is very useful.

Best wishes!

Posted by: Naaptol Coupons
May 23, 2015
3:35 pm

Some people say that to become effective in penny stock trading, the most essential point which you must acknowledge
is your capacity to survive in such a dog-eat-dog business.
The investor needs a deep study of every little detail
around him to know things better before investing.
At this site, trading tools and on-line dealing are offered free of charge to
the trader.

Posted by: binary options trading
May 13, 2015
9:10 pm

Regardless of what issues you accomplished or could have explained, he is usuallyy
the one who decides to create a selection to sek porn out.

Posted by: video porno italiani
May 5, 2015
7:21 am

that’s a really good post to describe networking ……i like this
thanks for allowing me to comment!
Shoppal is a dedicated online deal store that provide discount deals for all the major online brand stores which include,, and others.

Posted by: Shoppal
April 30, 2015
8:01 am

I invest about fifty percent my time designing isolation systems for
existing purchase orders to give our shop enough information to construct them.

Posted by: industrial manufacturing company in chennai
April 20, 2015
6:52 am

Wow, that’s what I was searching for, what a data! present here at this website, thanks
admin of this website.

Posted by: q=enooc
April 19, 2015
12:53 am

Individuals may want to learn how you can hack on Facebook accounts due to the fact that they wish to safeguard their family members from cheating and temptation.

Posted by:
April 16, 2015
3:39 am

This can be a personalized creative birthday gift especially if the celebrant is celebrating milestone years.
This fun accessory is made for the i – Pod touch (generations 1-3), i – Phone 4,
i – Phone 3GS, and the i – Phone 3G. Guido Moro, Director at the Neonatology Operating unit and Neonatal Intensive Care unit at the Macedonio Melloni Hospital
in Milan, emphasises how a good feeding pillow can have a marked impact on the
successful breastfeeding of a baby.

Posted by: pillow
April 5, 2015
3:28 pm

$23 million worth of stones enter into the legal
trade from Sierra Leone alone. There has been estimations
that most customers in the UK will watch their utility bills increase by almost one-hundred and fifty
pounds a year. The issue at hand shouldn’t be a discussion about
the level to which Vito Barbieri is a moron (that’s
your call), but rather the increasing pressure from the Idaho statehouse to change the minds of women attempting to
terminate their pregnancy.

Posted by: funny comments
March 31, 2015
11:44 pm

for this reason some need to turn to hacking Facebook records by using solutions like our Facebook password hacker.

Posted by: Rudy
March 29, 2015
12:57 am

Aw, this was an extremely nice post. Taking a few minutes and actual effort to create a good article… but what can I say… I
put things off a lot and never manage to get nearly anything done.

Posted by: best way to make my dick bigger
March 17, 2015
7:15 pm

As smartphones improve, the games get better and manufacturers find new ways of catering for gamers that trend will continue.
Apple has millions waiting anxiously for new products and in line-ups for days to
buy. Centuries of mining, farming, irrigation, and acid rain have eroded life-giving minerals from our soil.

Posted by: need for speed world
March 11, 2015
3:08 am

Hi to everү body, it’s my first pay a visit
of this bloɡ; this web site consists of remarkable and actuually еxcellent mateerial in favor of readers.

Posted by: ac
February 27, 2015
11:21 pm

)Do you seriously want to take your Visalus home business to a new level.
Food being part of the physiologic needs of people should be taken with some sort of discipline.
What is fascinating is that their shakes actually works and delivers some wonderful results.

Posted by: top lifevantage
February 1, 2015
8:10 pm

My relatives every time say that I am killing my time here at web, but I know I am
getting know-how daily by reading such nice articles.

Posted by:
January 23, 2015
4:55 pm

ciekawe spostrzeżenia

Posted by: bielizna
January 23, 2015
2:26 am

Thanks for one’s marvelous posting! I quite enjoyed reading it, you are a great author.I will remember to bookmark your blog and definitely will come back at some point. I want to encourage yourself to continue your great writing, have a nice day!

Posted by: bigrock 99 domain
January 14, 2015
5:10 am

Just now I discovered this article and found this very helpful . Thanks for posting

Posted by: Dealbells
January 9, 2015
7:04 am

If you are currently fighting grammar you must
take a support of superior grammar checker. It really is not
unimportant to get checker that can benefit your illustration a grammar-checker that is contextual is
very important. Games.

Posted by: phuong phap hoc tieng anh hieu qua
December 12, 2014
1:40 am

Nice and good to be in new era according to you.
in social media there is opportunity to be in that and get chance to know about all companies provided retail service and make them use in better way

Posted by: Shoppal
December 6, 2014
12:23 am

Hi, Very nice and informative article. definitely social media helps new business to find new customers and expand your audience.

Posted by: paytm deals
August 19, 2014
1:30 am

fantastic put up, very informative. I wonder why the opposite experts of this sector do not understand this.
You must continue your writing. I am confident, you have a huge readers’
base already!

Posted by: Tooth Whitening
August 18, 2014
5:42 pm

Hi my family member! I want to say that this article is amazing,
nice written and include approximately all important infos.
I would like to look extra posts like this .

Posted by: Stephaine
August 12, 2014
4:54 am

Hi very nice article very informative. Yes social media is very helpful to a company to bonding with customer. Even a startup company can advertise about company or products on social media. By using Facebook, twitter and pinterest our company or product reach the customer rapidly. Great article keep posting helpful information, thank you.

Posted by: Myntra Coupons
July 17, 2014
12:43 am

Teeth whitening works better using a blank canvas, unlike
hair dye on dirty hair. It is a good idea to schedule a trip to the
dentist if you think you have a complicated dental issue.

Also, smoking can turn your teeth yellow, so f you
can, minimize smoking.

Posted by: Tooth Whitening
July 10, 2014
1:00 am

Very Nice article with a great insight for the readers. Have followed your blog; hope to read more insightful blogs in future as well. Keep up the good work!!

Posted by: Myntra Coupons
June 17, 2014
12:25 pm

great going through the latest posts…but i will get this circulated with other friends as well. may be its too early to judge though!

Posted by: Etihad promo code
May 17, 2014
11:12 pm

I am regular visitor, how are you everybody? This post posted
at this web page is really nice.

Posted by: electronic cigarettes joy
April 24, 2014
12:54 am

I eոjoʏ what you guys tend to be up tοo. Such clever work and
reporting!Keep up the excellent works gսys I’ve ʏou guys tto my personal blogroll.

Posted by: New Orleans top SEO firms
April 20, 2014
4:36 am

特に俺は目を意識して見る人間だから吐きそうになる 顎の詰め物が浮き出ちゃったww しかも二人のキスシーン撮ってた。何度もちゅっちゅしてたわ。

黒目のフチがハッキリしてて茶色くてなんとなく透明だったらカラコン 買ってきて食べたりはするかもしれんけど

Posted by: 早い
April 8, 2014
9:23 pm

of course like your website however you need to take a look at the spelling on quite a few of
your posts. Several of them are rife with spelling problems and I to find
it very troublesome to tell the truth on the other hand I’ll definitely come again

Posted by: lose weight lose cellulite
April 3, 2014
9:15 pm

Hi there! I could have sworn I’ve been to this website before but after reading through some of the
post I realized it’s new to me. Anyhow, I’m definitely happy
I found it and I’ll be bookmarking and checking back often!

Posted by: electronic cigarettes nicotine
March 27, 2014
5:38 pm

Quality content is the key to interest the visitors
to go to see the site, that’s what this web page is providing.

Posted by: articles
March 15, 2014
3:45 pm

Hey! I know this is kinda off topic but I’d figured I’d ask.
Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa?
My website goes over a lot of the same topics as yours and I believe we could greatly benefit
from each other. If you happen to be interested feel free to send me an e-mail.
I look forward to hearing from you! Excellent blog by the way!

Posted by: Born Therapeutic for Diabetes
March 2, 2014
1:48 pm

When someone writes an piece of writing he/she maintains the image of a user in his/her brain that how a user
can understand it. Therefore that’s why this
article is perfect. Thanks!

Posted by: how to lose weight fast
March 2, 2014
8:21 am

reduce would be a satisfaction. Some terrific property workout alternatives involve
wandering, exercising, barbell squats, light-weight teaching, and
bouncing. Regardless of the the rationale, you like
to know the simplest way to find out Spanish.

Posted by: cnn
February 19, 2014
4:25 pm

Excellent post however I was wanting to know if you could write a litte more on this topic?
I’d be very thankful if you could elaborate a little bit more.


Posted by: dhea reviews
February 1, 2014
3:37 pm

Greetings! Very useful advice in this particular post!
It is the little changes which will make the most important changes.
Thanks a llot for sharing!

Posted by:
February 1, 2014
9:35 am

Hey there! Do you use Twitter? I’d like to follow you if that would be ok.
I’m definitely enjoying your blog and look forward to new updates.

Posted by: bitcoin merchants
January 28, 2014
12:53 pm

Hello, i think that i saw you visited my weblog so i came to “return the favor”.I’m
attempting to find things to improve my site!I suppose
its ok to use a few of your ideas!!

Posted by: bitcoin secrets
January 6, 2014
4:01 am

It is in reality a nice and helpful piece of info.
I’m satisfied that you just shared this helpful information with us.
Please keep us informed like this. Thanks for sharing.

Posted by: Smokeless Electronic cigarettes With nicotine
December 14, 2013
9:01 pm

Heya! I understand thiѕ is somewhat off-tοpic howeѵer I needed to ask.
Does managing a well-established blog such as yours take a massivе
аmount work? I’m brand nеw to blogging however I
do write in my diary daily. I’d like to start a blog sо I can easily share my own experience and
views online. Please let mе know if yοu have any kind of ideas or
tips for brand new аspirіng blog owners. Appreciate it!

Posted by: corporate videos
November 29, 2013
10:29 pm

I’m extremely inspired along with your writing abilities and also with the structure for your blog.
Is this a paid subject or did you modify it your self?
Anyway stay up the excellent quality writing, it is rare to see a great weblog like this one today..

Posted by: Myntra coupons
November 27, 2013
10:00 am

Hurrah! Finally I got a webpage from where I can really get helpful facts concerning my study
and knowledge.

Posted by: electronic cigarette radio commercial
November 26, 2013
4:40 am

What a material of un-ambiguity and preserveness oof valuable knowledge concerning unpredicted feelings.

Posted by:
November 11, 2013
9:47 pm

Hello, Neat post. There’s an issue with your website in web explorer, might test this?
IE still is the market chief and a large component
of folks will leave out your magnificent writing due to this problem.

Posted by: what causes hemroids
November 11, 2013
7:02 pm

It’s very effortless to find out any matter on net
as compared to books, as I found this piece of writing at this web site.

Posted by: Customized Fat Loss
October 18, 2013
11:51 pm

Wonderful post however I was wanting to know if you could write a littee more on this topic?
I’d be very thankful if you could elaborate a little bit more.

Posted by: battlefield 4 hacks 360
July 29, 2013
5:17 pm

beneficial|valuable|practical|effective informative|interesting|worthwhile|invaluable}. I have {learned|discovered|uncovered|been taught}

Posted by: garden clippers
July 28, 2013
7:49 am

Spot on with this write-up, I actually assume this website needs much more consideration. I�ll in all probability be again to read much more, thanks for that info.

Posted by: Leola Marohnic
July 27, 2013
10:27 am

I�m impressed, I must say. Really rarely do I encounter a blog that�s both educative and entertaining, and let me tell you, you’ve got hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very comfortable that I stumbled across this in my search for something relating to this.

Posted by: Corrin Pervis
July 27, 2013
3:17 am

You made some decent factors there. I regarded on the web for the issue and located most people will go along with with your website.

Posted by: Marcelino Zehner
July 21, 2013
5:08 pm

I got this site from my friend who informed me about this web page and at the moment this time I
am browsing this web site and reading very informative articles or reviews at
this place.

Posted by: Hildegarde
April 13, 2012
10:51 am

If you yelled for 8 years, 7 months and 6 days, you would have produced enough sound energy to heat one cup of coffee.

(Hardly seems worth it)

Posted by: seo optimizavimas
February 22, 2012
3:24 pm

well, facebook gives one of the best opportunities to market your product with low costs.

Posted by: kaip numesti svorio
February 11, 2012
4:12 am

limiting business only to facebook is kind of a little risky I think

Posted by: naturali kosmetika
Post a Comment