Instrumented Interconnecteds Intelligent
February, 29th 2012

Posted by
Guest in

Post feed

RSS 2.0

by John Lucas, Director of Solution Delivery, BrightStar Partners Inc., Premier IBM Business Partner

Much has been written on how companies who embed analytics into their business outperform their competition. With the expansion of mobile devices, analytics has entered a new era — making the right information accessible at the right time to Marketers, Sales Personnel and the C-suite literally on their finger tips. Perhaps just as important to mention, is that the concept of mobile is helping analytics to become more “mainstream” – by connecting IT and the business closer than ever before.

Mobility is here to stay, and having the ability to now access analytics on your mobile devices is only making businesses smarter and more in tune with what their clients want. This is evident by recent industry research indicating that by 2014, 90% of organizations will support corporate applications on personal devices, and as soon as 2013 80% of businesses will support a workforce using tablets. According to IDC, smartphone vendors have shipped more than 450 smartphones in 2011 compared to 303.4 million units shipped in 2010. Moreover, they expect the smartphone market to grow more than four times faster than the overall mobile phone market. With mobile data traffic now exceeding voice traffic (Wireless Industry News August 26, 2010), the move to a mobile culture is clearly upon the business world.

The evolution of analytics from complex tools once reserved and understood only by IT staff, to intuitive easy to use technology, has increased user adoption and allowed non-technical staff to gain immediate insight into their business to inform their decisions. For example, retail sales managers having access on the sales floor to what items consumers are purchasing together and what items in their inventory are moving slower so they can adjust merchandising to react to real-time business trends is now available through the use of mobile analytics.

In fact, with mobile analytics capabilities executives are now able to literally carry their business around with them – in meetings, while traveling, and even in disconnected environments. Never before have executives had access to deep, insightful information on the go – and away from the office. Additionally, executives are finding they can collaborate and share key information directly from their mobile devices, further increasing their effectiveness to react to their business on the go.

The Cincinnati Zoo turned to BrightStar Partners to help deploy IBM analytics software and a mobile analytics strategy. Due to high levels of executive sponsorship, a clear set of goals were set by the business, such as implementing unique solutions like mobile analytics. Through the implementation, the Zoo was able to deliver a Q1 ROI, and not only drive new revenues but also elevate customer service levels to an even higher level by tailoring the guest experience based upon the flow of real time data. For example, management is now able to see in near real time key performance measures, and even visualize where attendance is coming from on interactive maps– all while “on the go” and away from their offices. This enables the Zoo to adjust labor and inventory levels to ensure the highest levels of service are in place to capture the dynamic trends seen in visitation and spending habits depending on guest demographic makeup. This has allowed the Zoo to increase in-park spending by as much as 30%.

This type of advanced analytics technology enables companies to gain yet another competitive advantage, and perhaps even more importantly it takes a big step in the direction of truly making analytics “mainstream”. As more and more companies expand the use of mobile technologies throughout their organizations, I expect analytics to continue to move “into the boardroom and beyond”, where senior executives embrace trusted information about their business in a way that is intuitive and insightful.

Bookmark and Share

Previous post

Next post

August 17, 2016
5:56 am

really thanks for your share
I really hope you visit my web
Yuda Blogging

Posted by: Yuda Blogging
January 19, 2016
8:12 pm

nice post

Posted by: telegram for pc
December 26, 2014
3:01 pm

Hi there Dear, are you actually visiting this website regularly, if so afterward you will definitely
get nice knowledge.

Posted by: Why Look Younger
September 27, 2014
1:58 am

I like looking through an article that will make men and women think.
Also, thank you for allowing for me to comment!

Posted by: Weight Destroyer Program
August 23, 2014
5:16 pm

have been exploring for a little for any high quality articles or weblog posts on this kind of house

Posted by: Weight Destroyer Review
August 12, 2014
6:56 am

Lovely to find this great site

Posted by: restore my vision review
August 12, 2014
6:39 am

Lovely to find this great site

Posted by: Perfect Vision Today Review
August 12, 2014
5:56 am

Lovely to find this great site and see how things are changing

Posted by: Perfect Vision Today Download
June 26, 2014
8:00 pm

Thanks for sharing

Posted by: Mi40X
May 31, 2014
7:54 am

Lovely to find this great site and see how things are changing

Posted by: restore my vision review
September 16, 2013
9:18 am

Not sure what to think of this.

Posted by: Boyd
August 6, 2013
10:43 pm

What i don’t realize is in reality how you’re not actually a lot more well-favored than you might be now. You’re very intelligent. You already know therefore significantly relating to this matter, made me in my view imagine it from a lot of varied angles. Its like men and women aren’t interested unless it is something to accomplish with Lady gaga! Your individual stuffs nice. All the time deal with it up!

Posted by: Smart TV
August 6, 2013
8:40 am

Hi, Neat post. There’s a problem with your website in internet explorer, would test this… IE still is the market leader and a big portion of people will miss your excellent writing due to this problem.

Posted by: auto link building software
July 29, 2013
4:21 am

Youre so cool! I dont suppose Ive read anything like this before. So nice to find any person with some original thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the web, someone with a bit of originality. useful job for bringing something new to the internet!

Posted by: Sandi Leuthold
July 27, 2013
1:53 pm

Excellent beat ! I would like to apprentice while you amend your web site, how can i subscribe for a blog website? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea

Posted by: Home Accessories
July 27, 2013
5:46 am

Hello There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. I’ll certainly comeback.

Posted by: Certificate Programs
July 27, 2013
3:17 am

I was very pleased to find this web-site.I wanted to thanks in your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

Posted by: Arron Chee
July 25, 2013
6:48 pm
July 25, 2013
3:38 am

Good post. I study one thing tougher on totally different blogs everyday. It will all the time be stimulating to learn content material from different writers and observe a little one thing from their store. I�d favor to make use of some with the content material on my weblog whether or not you don�t mind. Natually I�ll offer you a hyperlink in your net blog. Thanks for sharing.

Posted by: Shirl Waligora
July 22, 2013
6:25 pm

After study just a few of the weblog posts in your web site now, and I truly like your way of blogging. I bookmarked it to my bookmark web site checklist and will probably be checking again soon. Pls check out my web site as effectively and let me know what you think.

Posted by: Tana Walson
July 22, 2013
5:48 pm

I�d need to examine with you here. Which isn’t one thing I normally do! I get pleasure from studying a submit that can make folks think. Additionally, thanks for permitting me to remark!

Posted by: Shauna Dereu
Post a Comment