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By Bob Sutor
Vice President of Mobile, IBM

This week I’m in Barcelona at the Mobile World Congress which, for several days at least, is the center of the universe for all things software, hardware, network and services related to mobile. I traveled a long way to get here from New York, but given how much is going on in the world and at IBM around mobile, it’s the only place to be right now.

Mobile is not a new focus area for IBM, but several weeks ago we expanded our portfolio even further by announcing the acquisition of Worklight, an Israeli-based that develops a mobile application platform.

This acquisition gives our clients a leg up in the realm of mobile applications. Now, they will be able to write applications just once, and run them anywhere, whether it’s Google Android, Apple iOS, etc. This is a key priority in today’s fast-paced corporate environment where speed to market is critical for meeting client demands for innovation, and development teams often times don’t have the skills or resources to build for ALL platforms.

Combined with other products, solutions, and services from IBM, Worklight gives IBM customers an advantage in having one place to go for their mobile application development, security, device and application management and IT runtime infrastructure.

I’m pleased to announce that the acquisition of Worklight is now complete. While the Worklight employees will be part of the WebSphere organization, IBM’s complete mobile platform has capabilities coming from our broad software portfolio, including the new Security division we announced toward the end of last year.

So why am I at Mobile World Congress? Part of the answer is certainly that I’m here to talk about IBM’s strategy and vision for “Enterprise Mobile.” Initially you might think this would be confined to B2E, or Business-to-Employee, applications, but it is really so much more than that.

If you are a bank or a hospital, the mobile apps that you provide for your clients or doctors or patients need be “enterprise-class.” That is, you can’t take shortcuts on security, privacy, reliability, availability, and performance. The mobile apps must be able to tap into the infrastructure you’ve already built. They should also help you extend it to create new business opportunities and ways to better server your customers.

So “Enterprise Mobile” is for Business-to-Consumer (B2C), Business-to-Business (B2B), and, yes, even Business-to-Employee. I’m in Barcelona to discuss this mobile vision and strategy with IBM’s customers and business partners.

Second, I’m here to learn. Mobile is moving so fast and with so much innovation, that’s it’s important to immerse yourself in the latest developments. How do requirements for Mobile vary from country to country? What’s the latest technology? How are people approaching the BYOD, or Bring Your Own Device, movement in new ways for multiple devices? What new business problems are people trying to solve with Mobile? How does mobile improve existing solutions? How are mobile user interfaces being used in creative ways to make us all more effective? What germs of ideas can be combined to provide real breakthroughs beyond what we are currently doing?

2012 is a critical year for Enterprise Mobile because I believe many organizations will be choosing the platform to support their Mobile implementations through the middle of the decade. The acquisition of Worklight, the security and management products, the social business solutions, and the services it provides shows that IBM is serious about putting together the right mobile platform with the right capabilities for our customers.

You can follow me during my adventures in Barcelona at Mobile World Congress: @bob_sutor.

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22 Comments
 
January 22, 2014
11:13 am

I really like this article..you have written awesome


Posted by: SEO
 
January 5, 2014
7:52 am

While the enterprise application market is still nascent, there is clearly an understanding that mobility is critical for both employees and customers. The app development debate is sapping up considerable organizational attention today – especially in large organizations that often have the budget and IT resources to build their own mobile business application.


Posted by: Home Additions Charleston SC
 
August 18, 2013
10:44 pm

I would surely agree with this. Mobile applications are so innovative in today’s world. A lot of applications for each of everything that we all do like business, travel, health, kitchen, etc. I just want to share this new travel app that I recently downloaded here http://www.gpapps.com.au/call-emergency-app/. I often use this whenever I travel. Keep sharing guys!!


Posted by: Vernon R. Thrower
 
August 16, 2013
1:27 am

Super thumbs up for this post! The business world of mobile app is really innovating, not only to help people in their everyday activities, but also for increasing opportunities to earn and learn. Most especially during urgent emergency needs, apps are definitely a must for any traveling individuals. I found one great app, it’s Call Emergency App at http://www.gpapps.com.au/call-emergency-app/


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4:02 am

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Posted by: Sarah Schuffert
 
July 2, 2013
12:31 am

While the enterprise application market is still nascent, there is clearly an understanding that mobility is critical for both employees and customers. The app development debate is sapping up considerable organizational attention today – especially in large organizations that often have the budget and IT resources to build their own mobile business application.


Posted by: Mobile Ordering
 
January 7, 2013
5:52 am

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Posted by: push messaging service
 
December 10, 2012
3:23 am

Mobile application today is very in demand. This is used for business purposes,too. So for me, having an application is an edge.


Posted by: Bookkeepers Brisbane
 
December 6, 2012
4:28 pm

Agree, better is good or not, a Eneterprice class app, however technology is always just a few steps ahead security issues. Nice article thanks for sharing!


Posted by: John
 
November 24, 2012
12:47 am

Mobile phone for a business is must. Apps are providing as many information for us while on work, traveling etc. but its extremely difficult to find the good ones especially for business class users.


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October 27, 2012
6:10 am

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4:51 am

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Posted by: Medical Service
 
June 25, 2012
2:29 am

lot of work for u to go for…lets go for enterprise mobile.


Posted by: Jay Kahn
 
April 20, 2012
5:44 am

I definitely agree with you that it is very important to immerse oneself in the latest developments because it seems like technology is moving at a very exponential rate and for businesses to be on top of their game and update with everything.


Posted by: Jerry Edinburgh
 
1 Trackback
 
February 29, 2012
2:50 am

[...] with IBM’s activities at Mobile World Congress in Barcelona this week. The piece is called “For a Business, Mobile Apps Must be Enterprise Class.” I talk about the recent Worklight acquisition and why I would travel all the way from wintery [...]


Posted by: My Smarter Planet blog entry on Mobile | Blog | Bob Sutor
 
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