Instrumented Interconnecteds Intelligent

Posted by
Guest in

Post feed

RSS 2.0

John Squire, IBM Director of Digital Marketing & AnalyticsJohn Squire is IBM’s director of Digital Marketing and Analytics

 What do Valentine’s Day and the December Holidays have in common? If you look past gifts, romance and loved ones the answer may surprise you: mobile shopping

I have spent a great deal of time over the last two months dissecting the influence of the empowered consumer. Throughout that time, the conversation has focused primarily on the emergence of the mobile shopper.

Now just more than six weeks into the new year, I am thrilled to report that mobile shopping remains a staple of the retail landscape whether through an iPhone, iPad or an Android device. Specifically in an analysis of online shopping the week leading up to Valentine’s Day, the IBM online Benchmark study found that 14.5 percent of all online sessions on a retailer’s site were initiated from a mobile device. As for sales, 10.1 percent of all online sales for the week before the Valentine’s Day holiday came through a mobile device.

Sound familiar? Well it should. These figures for both traffic and sales are almost identical to what we saw over the recent Christmas holiday where traffic and sales were 14.6 percent and 11 percent respectively. What this tells us is that the mobile shopping habits witnessed over the November and December holidays are not fleeting. They’re actually quite the opposite. A permanent change is in affect with the empowered consumer turning to mobile devices not just for blockbuster shopping days but for all holidays and shopping occasions in between.

For Valentine’s Day, the influence of m-Commerce was perhaps most prevalent in several key verticals where mobile sales from mobile devices were up dramatically from last year:

  • Jewelry and Intimate Apparel: A record number of consumers made impulse buys via their mobile devices with mobile sales of jewelry and intimate apparel growing to 28.8 percent and 17.7 percent respectively.
  • Health and Beauty: Shoppers continued to demonstrate a desire to pamper their loved ones with mobile sales of health and beauty items (lotions, fragrances and more) growing to 15.1 percent, an increase from less than 4 percent in 2011.

Valentine’s shoppers also showed a similar pattern when it came to device preferences:

  • Apple’s iPhone and iPad ranked one and two for mobile device retail traffic (5.5 percent and 4.9 percent respectively). Android was third at 4.4 percent. Collectively iPhone and iPad accounted for 10.4 percent of mobile device retail traffic so far this month.

It’s exciting to see the promise of mobile remains strong and I cannot wait to see how it continues to influence both shoppers and retailers as we move forward.  As for now it’s safe to say that Valentine’s Day shopping has evolved from the standard box of chocolates.

Bookmark and Share

Previous post

Next post

22 Comments
 
October 17, 2015
9:33 pm

Hey I am so glad I found your weeb site, I really
found you by error, while I was researching oon Digg for something
else, Anyhow I am here now and would just like to say thanks
a lott for a incredible post and a all round thrilling blog (I also love tthe theme/design), I don’t have time to browse
it all at the moment but I have bookmarked it and also included
your RSS feeds, so when I have time I will be back too
read much more, Please do keep up the great work.


Posted by: health and fitness tips
 
July 19, 2015
7:21 pm

For the entrepreneur wondering how to run a real estate business,
there are several fundamental requirements that must be
addressed prior to soliciting listings and clients.
Many clients use their phones to look at property information online.
It is an important accounting term that is applied on every physical and non physical thing.


Posted by: housing532.snack.ws
 
October 5, 2014
11:44 am

Somewhere in the middle is your best option as it is not too expensive nor will the surgeon take
an excessive amount of time to complete the job. You need to be very
selective when choosing a plastic surgeon. Structural problems to the nose even after
rhinoplasty is also a possibility, and these problems include septal
perforation, sinusitis, and an irregularity of the nasal form.


Posted by: plasctic surgery
 
September 28, 2014
7:27 pm

The hair follicles are not receiving the right balance of nutrients they need to grow.
main light based permanent hair removal technique for men. Such devices
as KTP, ERBIUM, Pulse DYE and Alexandrite have short length of laser light waves, and they are very effective for removing unwanted hair on a light colored skin.


Posted by: igrow laser does it work
 
September 27, 2014
8:09 pm

So before you head straight to a Manchester salon you may want to see whether the staff employed
there have the correct qualifications and public liability insurance.
There are many natural beauty products used, if you have
one, replace them by a similar option. It has been approved by
the National Sanitation department.


Posted by: fake tan failures
 
September 24, 2014
1:36 pm

The revealing and additionally strapless mermaid wedding dress outline is the most famous one.
Look for bold prints to become mainstream on single-breasted
coats and other items of men’s clothing. These steeply-priced shoes are demure,
yet captivating.


Posted by: bandage dresses size xl
 
September 23, 2014
1:43 am

Rather, this is to make you more aware of what you are facing and becoming more
aware means you may also become more comfortable with them before undergoing the procedure.
Better and quicker results are more achievable even with difficult noses (due to severe trauma or in asymmetrical faces).
Some proper money movement and a breakaway from the Dolphins could land the tackle in an offense far better suited for his talents.


Posted by: beauty treatment
 
September 23, 2014
12:06 am

Youu really make it appear so easy along with your presentation however
I in findimg this matter to be actually one thing which I believe I’d by no means understand.
It kind of feels tooo complex and extremely vast for me.
I am having a look ahead on your subsequent submit, I’ll trry to get the
dangle of it!


Posted by: seo Stevenage
 
September 17, 2014
9:08 am

With the HCG Drops, the day of finally fitting into a pair of skinny jeans
will not be a dream after all. Physically, because
it wrecks havoc to your body systems that have to attune different metabolic, circulatory and gastrointestinal processes in between relatively short periods
of time. Could the HCG shot be the secret to losing weight and keeping it off.


Posted by: hcg weight loss per day
 
September 6, 2014
3:47 am

It is an unfortunate irony that many “nutritional” products people take to improve their appearance have the side effect
of causing them to go bald. Blow drying can damage hair as can vigorous
towel drying as when the hair is wet it is more elastic and vulnerable to breakage.
There are a number of lasers used to remove locks like Ruby aesthetic laser,
Alexandrite laser, Pulsed diode array, Aragon aesthetic laser as well as Nd:
YAG.


Posted by: igrow laser cap reviews
 
September 4, 2014
4:15 pm

Laser treatment can also be used for hair removal, tattoo removal and to treat scars or hyper pigmentation. You need to be very selective when choosing a plastic surgeon.
Due to this scaring many people avoided plastic surgery unless it was necessary as in war injury cases.


Posted by: plastic surgery va
 
August 25, 2014
8:16 am

A smart person once called that madness! The final part is a bodybuilding diet program and food.
Whey protein supplements have already been so common since it is swiftly consumed from the body.


Posted by: muscle building workout plans
 
August 22, 2014
2:36 pm

This is all good, but in the end only you can make
decisions about your kitchen renovation. With these facts,
it became apparent that no matter how great these
cabinets looked — I was not going to buy something made
of particle board. If you have you ought to really just simply following that link.


Posted by: water heater pompano beach fl
 
August 18, 2014
12:08 am

Much less pleasant but equally essential is understanding expertise these kinds of
as cleansing dentures, feeding individuals, having temperatures and measuring catheter output, all of which totally get ready students for the expertise evaluation test.

Data coverage: market sizes (historic and forecasts), company
shares, brand shares and distribution data. Such devices as KTP, ERBIUM, Pulse DYE and Alexandrite have short
length of laser light waves, and they are very effective for removing unwanted hair on a
light colored skin.


Posted by: capillus272 nicki minaj before and after
 
August 12, 2014
11:12 pm

Frugal shopper: Free samples of Olay Total Effects Body Wash, Bene – Via health drinks, Nivea Lotion. Thinking of having a tan because
of your pale skin. As an aside this is not true
in all cultures; in Japan for example a suntan is regarded as somewhat low class and Farmers and fisher folk are often sun tanned.


Posted by: chloe sims best dry shampoo for dark hair
 
August 9, 2014
10:15 pm

Moreover, they base their argument upon a “Rendering Unto Caesar” doctrine which makes incalculably more sense by INVERTING their
interpretation of it, so that it reads as their duty to
pay their fair portion of taxes, in exchange for all the public services from which they likewise share in the common benefit.

Wearing a size smaller than you should shows off every extra bit of fat
you have. Better still: you won’t need any fancy home gym equipment to make this workout happen.


Posted by: gym clothing fashion bikinis for plus size women
 
August 7, 2014
10:38 am

You need to get your boxes early but be aware that even flat they take up a lot of space.
One of the most important items to have for those who regularly maintain their
grass is a lawnmower. From the years since inception of
Moving – Relocation, a number of other websites begun to emulate the degree of customer support it offers.


Posted by: westar moving and storage houston tx
 
August 2, 2014
11:16 pm

The “Codytan,” a dark liquid, appeared in the late 1920s.
To test for allergies, dab a wee bit of it on your
arm. From this business model Matt Law created Four Step Marketing Consultants ™.


Posted by: chloe sims spray suntan supply company
 
August 2, 2014
10:30 pm

This was followed by three financial institutions — Khaleej Finance
and Investment (KFI) from Bahrain, Kuwait Investment Company (KIC) and Kuwait Finance House (KFH) — from the Middle East
promoting a US$ 200 million fund for investing in India.
The rental price explodes during the summer, going as high us four times the normal price.
But, then, even he had to find out, the hard way, about the kinds
of things for which one should never bargain in the first place, let-alone therefore actually get.


Posted by: real estate exam practice test
 
July 11, 2014
12:09 pm

Replacing the wax ring is a lot less difficult and
expensive than replacing the toilet, but if you have wanted a new commode, this is
your chance. Adjust it one link at a time, flushing after each adjustment.
This can be an especially difficult task if you have oily skin.


Posted by: bathroom remodeling pompano beach
 
June 27, 2014
12:16 am

Something as simple as your stance will be tweaked and corrected
by your trainers in Thailand. Many children discover their passion for swimming as a sport and take it
regular activity. Well all know that fitness is the only key for
leading a hale and healthy life. A macro shot
of a flower gives a totally different look to it. The Young Explorer Day Camps are geared for grades 1-3 in the afternoons
and 4-6 in the morning sessions. A special type of fun teen summer camps which teens can benefit from is the type usually supported by a school system.
ll need to plan ahead to make the most of your trip.
Hockey players who play in the NHL also spend time playing in leagues all over the world.
The main focus is justified by the fact that the long British rule has profoundly differentiated the area
of Hong Kong from mainland China, making it a
modern and cosmopolitan metropolis along with an important commercial and financial centre.
Eggs your way but will be dumped in at end so don,t pre-cook.


Posted by: boca raton summer camp boys
 
February 13, 2014
7:02 am

This is just an explanation of how I modified mƴ Becket burner tо run on waste veegetable oil or waste motor oil.
Օther tɦe LPG anԁ natural gases aree highly flammable fuel.
Hօwever if yoս аre concerned аbout emissions you need to remember tɦe CO2 emissions from tɦe power station սnless you bbuy green electricity.


Posted by: fuel oil companies on long island
 
3 Trackbacks
 
February 27, 2012
2:45 pm

[...] ecommerce, mobile, retail Cupid’s arrow struck the heart of mobile commerce last week, at pretty much the same spot softened up by the previous holiday shopping season. According to IBM Benchmark, the patterns of mobile shopping we saw emerge in late 2011 around the big shopping season actually indicate a shift in behaviors. “Mobile shopping remains a staple of the retail landscape whether through iPhone, iPad or Android device,” says IBM’s Director of Marketing and Analytics John Squire at the company’s Smarter Planet blog. [...]


Posted by: MediaPost Publications Valentine's M-Commerce Proves Christmas Was No Mobile Fluke 02/20/2012
 
February 20, 2012
9:16 pm

[...] did dual months earlier. If, as IBM executive of selling and analytics John Squire forked out in a blog post, 14.6 percent of all ecommerce trade and 11 percent of all ecommerce sales were instituted on [...]


Posted by: Valentine’s Day Mobile Shopping Stats Consistent with December’s | img7.us
 
February 20, 2012
4:55 pm

[...] two months earlier. If, as IBM director of marketing and analytics John Squire pointed out in a blog post, 14.6 percent of all ecommerce traffic and 11 percent of all ecommerce sales were initiated on [...]


Posted by: Valentine’s Day Mobile Shopping Stats Consistent with December’s
 
Post a Comment