Instrumented Interconnecteds Intelligent

By Steve Canepa, General Manager, Global Media & Entertainment Industry

February seems to be a month of excitement for all movie, television and sports enthusiasts. It’s that time of year – Super Bowl madness and Oscar Buzz – frenzy so electric that it transcends worlds – into the social media world. Think about it, how long does it take for you to see a Tweet or Facebook post once you hear the winner for Best Motion Picture or following the first touch-down? Seconds?

Information flows so quickly that Twitter alone is handling approximately 35MB of data a second, every second. The majority of this social media data represents public ‘streams of consciousness’, data that approximates human thought and speech, what we in the business call unstructured data.  But, as anyone who has filled in a tax form, booked a flight or applied for a loan knows: computers prefer data with structure, data fields that have entries in strictly controlled formats.

The good news is change is coming. Computers are becoming smarter about unstructured data (unstructured data isn’t just natural language … it’s photos, videos, emails, tweets, audio, sensor data, mobile device data).  For example, using advanced analytics technologies and natural language processing we can now begin to understand the patterns behind human expression. Not just ‘key words’ that have been identified and indexed, but all words, as we type them or say them.  We may have spent most of the computing age training humans to communicate with computers, using methods optimized for the machines, but today the reverse is happening. We’re now training computers to communicate with us and understand us in our own language. It is not easy. It is as the IBM Research team behind Watson declared, a Grand Challenge. But it’s a challenge that can lead to some very important and far-reaching results.

Watson represents a pinnacle achievement in Deep QA and natural language processing but there are many routes to the top and plenty of room for additional exploration and discovery. The team of researchers, students and faculty at the University of Southern California (USC) Annenberg Innovation Lab are taking a slightly different approach to the Grand Challenge. Rather than using the Answer Question formulation of Jeopardy!, they are applying IBM analytics software, and some very smart coding and modeling, to train computers to understand and analyze Tweets. The project is part of an ongoing collaboration between the lab and IBM to explore how technology can be used by organizations from news outlets and journalists to movie studios, broadcasters and retailers to better understand, respond, and predict public sentiment. To date, the model has been applied to film forecasting, the World Series and fashion retailing trends, in an effort to identify social media trends and better understand public opinions. For example, just last week IBM and USC analyzed millions of public tweets to determine the fans’ sentimental Super Bowl Quarterback favorite – Tom Brady or Eli Manning. Just like the game, Eli Manning in a late game-changing move, overtook Tom Brady as the Social Media MVP with 66% positive sentiment vs. Brady’s 61%.

But why stop at the World Series and Super Bowl? AIL and IBM are now collaborating with the Los Angeles Times to measure moviegoer sentiment toward the upcoming Academy Awards race.  Dubbed a ‘Senti Meter’, we’re analyzing Oscar- related positive and negative opinions shared via millions of tweets to determine who will win “The People’s Oscars”. The project has been profiled by the Los Angeles Times and we can all follow the evolving sentiment for Best Actor, Best Actress and Best Picture categories over the next two weeks by visiting

This project is much more than just analyzing which best picture or movie star fans are rooting for – it’s an example of how movie studios can better understand their audience preferences and use social media to improve their marketing programs and in turn improve box office results.   There is no doubt that the Twitterverse and other social media platforms are changing communication as we know it. Tweets, Facebook and blog posts are becoming a vital resource for many organizations including the media industry to identify trends, inform reporting and understand as well as connect with their audience.

Think of how much change in the last year has been driven or expressed or reported in social media. Think how much social value could have been derived if we’d had the ability to understand and react to these social media conversations and sentiments – in context and in real time. We can now analyze the vast river of public data that streams from Twitter in its unstructured complexity, and apply a level of sentiment to the commentary. In other words the computer can now determine, with the certainty level of a non-native speaker, that the tweet it just analyzed expressed a positive or negative sentiment and how strongly that sentiment was stated – all in real-time. We can then apply this analysis to deliver business value – the effectiveness of marketing activities, customer responses to services, products and promotions, the impact of advertising, or the reaction to real world events…   the list is limitless.

This new capability will eventually deliver solutions founded on semantic analysis of Big Data that are only just now being imagined. And it will happen faster than we expect. Stay tuned, there is more on the way….

Learn more about the work IBM and USC are doing on social media sentiment

Bookmark and Share

Previous post

Next post

June 25, 2014
8:10 am

It’s going to be ending of mine day, except before finish I am reading this impressive paragraph to
increase my experience.

Posted by:
June 15, 2014
11:44 pm

Hey there! I know this is somewhat off topic but I was wondering if you knew where I
could locate a captcha plugin for my comment form? I’m
using the same blog platform as yours and I’m having problems finding one?
Thanks a lot!

Posted by: Arnette
June 15, 2014
8:08 pm

Very good blog! Do you have any helpful hints for aspiring writers?
I’m planning to start my own website soon but I’m a little lost on everything.
Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally confused ..
Any suggestions? Appreciate it!

Posted by:
June 14, 2014
7:31 am

I’d like to thank you for the efforts you have put in penning
this site. I’m hoping to check out the same high-grade blog posts from you later on as well.
In fact, your creative writing abilities has motivated me to get my own blog now ;)

Posted by: Merle
June 14, 2014
6:58 am

Hi there, yeah this piece of writing is really pleasant and I
have learned lot of things from it concerning blogging.


Posted by: Arielle
June 13, 2014
1:27 pm

I must thank you for the efforts you’ve put in penning this site.
I’m hoping to see the same high-grade content by you later on as well.
In fact, your creative writing abilities has encouraged me to get my own, personal
website now ;)

Posted by: cna classes in riverside ca
June 12, 2014
6:17 am

doess have

Posted by:
June 11, 2014
1:57 am

I’m not sure why but this web site is loading very slow for me.
Is anyone else having this issue or is it a issue on my end?
I’ll check back later on and see if the problem still exists.

Posted by: Eternal flame release date
June 9, 2014
5:46 am

Great goods from you, man. I have be aware your stuff prior to and you’re simply too fantastic.

I really like what you have received here,
certainly like what you’re stating and the way
in which during which you say it. You’re making it entertaining and
you continue to take care of to stay it sensible. I can’t wait to learn much more from you.
This is really a terrific web site.

Posted by: police impound cars for sale portland or
June 8, 2014
8:47 pm

Hi, this weekend is nice designed for me, because this occasion i am
reading this fantastic informative article here at my home.

Posted by:
June 8, 2014
12:46 am

Hi my family member! I want to say that this article is awesome, great written and include approximately all significant infos.

I’d like to see extra posts like this .

Posted by:
June 6, 2014
11:56 pm

rca connector to hdmi

Posted by: cbradioham.Com
June 2, 2014
2:40 pm

This is really interesting, You’re an excessively professional blogger.
I have joined your rss feed and sit up for in quest of extra of your
great post. Also, I’ve shared your website in my
social networks

Posted by:
June 2, 2014
2:18 pm

chromium polynicotinate vs chromium picolinate

Posted by: normally
May 29, 2014
5:10 am

Wow, awesome blog format! How long have you ever been running a blog for?
you make running a blog look easy. The whole look of your site is great, let alone the content

Posted by:
May 18, 2014
8:40 pm

CRUMBLED: Cavity is made when bacteria metabolise any sugars left inside
mouth and transform it into acid that attacks the tooth.

There are actually a lots of on-line work to decide upon,
even though only some are in fact legitimate.

Posted by:
April 30, 2014
2:10 am

おまえらがブタブタ言うから れいなほんまにブタみたいに太ってきちゃったんじゃん
整形前は違う性格だったのか どちらにせよ茶髪やピアスや色つきコンタクトで差異化が達成されてると思ってるとしたら想像力豊かとは言えんわな

Posted by: サイト
April 20, 2014
1:55 pm

I am curious to find out what blog platform you have been using?

I’m experiencing some small security issues with my latest site and I would like to find something
more secure. Do you have any solutions?

Posted by: police car auctions
April 20, 2014
7:58 am

When I originally commented I clicked the “Notify me when new comments are added” checkbox
and now each time a comment is added I get three e-mails with the same comment.
Is there any way you can remove me from that service?
Many thanks!

Posted by: police car auctions
April 18, 2014
5:06 pm

Chemicals such as cortisol, hydrocortisone, and corticosterone act together to increase the production of glucose, constrict blood vessels
and essentially help our brains deal with or regulate stress.
It’s charming to watch, and some bunnies enjoy doing it for spectators.
You have to take part in one sport type per school semester and this has led
to the school producing many of the national sportsmen.

Posted by: Masha Kirilenko
April 15, 2014
9:22 am

Hello colleagues, nice paragraph and pleasant arguments commented at
this place, I am truly enjoying by these.

Posted by: seized property auctions
March 11, 2014
6:19 pm

you are really a just right webmaster. The web site loading pace is amazing.
It seems that you are doing any distinctive
trick. Also, The contents are masterpiece. you have done a magnificent task on this matter!

Posted by: Subprime Credit Cards
February 16, 2014
5:44 pm

What’s up i am kavin, its my first occasion to commenting anyplace,
when i read this piece of writing i thought i could also make comment due
to this sensible piece of writing.

Posted by: work from home
February 16, 2014
6:22 am

you trade. expensive and substantial notes readiness at any depot you’re considering.
If you utilize up with regards to of your get before you modify with
your forgather a suggested tune of whether or not you have got got onto
well.It may play out doing deadlifts in your machine,
but investigate engines square measure politician Piumino Cappotto Moncler that sits out as
some as doubly the regular payload ships as an alternative of a threepenny photographer or one that you simply love your client rights relating to meter tables and
ameliorate on a daily basis, they’ll place down you hunt fashionable.
Don’t let these suggestions you bang antecedently provided.

Watch Movies

Posted by: Janaki
February 14, 2014
5:26 pm

Hello Dude,
I want to thnkx for that efforts you’ve got put written this website. I am hoping a similar high-grade website post coming from you inside upcoming at the same time. In reality your creative writing talents has prompted me to obtain my unique blog at this point. Really the actual blogging is spreading it’s wings rapidly. Your formulate is a good example of computer.
Thanks everybody…

Posted by: watch free movies online
February 10, 2014
5:05 pm

Please let me know if you’re looking for a writer for your blog.
You have some really good articles and I believe I would be a good asset.
If you ever want to take some of the load off,
I’d love to write some content for your blog in exchange for a link back to mine.
Please send me an e-mail if interested. Cheers!

Posted by: รถแต่ง
December 24, 2013
3:53 am

Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know the best way to deliver an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

Posted by: Erminia Arb
December 20, 2013
10:45 am

There are certainly loads of particulars like that to take into consideration. That is a nice level to carry up. I offer the ideas above as normal inspiration however clearly there are questions just like the one you carry up the place a very powerful factor will probably be working in honest good faith. I don?t know if best practices have emerged round issues like that, however I’m sure that your job is clearly recognized as a good game. Each girls and boys really feel the affect of only a second�s pleasure, for the remainder of their lives.

Posted by: Mitch Ayarza
December 16, 2013
4:59 am

Nice post. I learn something more challenging on different blogs everyday. It’s going to always be stimulating to read content from other writers and follow somewhat something from their store. I�d prefer to use some with the content on my blog whether you don�t mind. Natually I�ll give you a link on your web blog. Thanks for sharing.

Posted by: Gregory Schnetzer
December 10, 2013
2:56 am

Thank you, I hаve just been looking for information about this topic fοг
ages annd yours is the greatest I have discovered so far.

But, what about the bottom line? Are you sure about the supply?

Posted by: homepage
August 3, 2013
6:20 am

I’m still learning from you, as I’m improving myself. I definitely love reading all that is posted on your website.Keep the tips coming. I loved it!

Posted by: engine optimization solar
August 2, 2013
7:22 pm

Thank you for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned more from this post. I am very glad to see such magnificent info being shared freely out there.

Posted by: Search Engine Optimization
August 1, 2013
8:25 am

Great site. Plenty of helpful information here. I am sending it to several pals ans also sharing in delicious. And of course, thank you in your effort!

Posted by: Luxury Travel
August 1, 2013
4:03 am

I would like to thnkx for the efforts you have put in writing this site. I am hoping the same high-grade web site post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a great example of it.

Posted by: insurance you should
July 28, 2013
3:04 am

It�s hard to seek out knowledgeable individuals on this matter, but you sound like you know what you�re talking about! Thanks

Posted by: Darwin Citarella
July 25, 2013
5:53 am

Youre so cool! I dont suppose Ive read anything like this before. So nice to search out any individual with some authentic thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the net, someone with a little originality. useful job for bringing something new to the internet!

Posted by: Johnathon Schmuck
July 22, 2013
1:53 am

That is the precise weblog for anybody who needs to seek out out about this topic. You understand a lot its virtually onerous to argue with you (not that I truly would needHaHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Nice stuff, simply nice!

Posted by: Tomas Begonia
9 Trackbacks
July 4, 2014
10:13 pm

[…] 오스카 센티미터 프로젝트가 미디어 및 엔터테인먼트 산업에 줄 영향에 대한 자세한 내용은 여기로. […]

Posted by: [2012-02-29] 트위터에서 오스카상 팬들의 목소리는 더욱 커집니다. | younyh
May 27, 2014
2:48 am


Decoding Online Chatter: Using Twitter to Spill the Beans « A Smarter Planet Blog A Smarter Planet Blog

Posted by: その他
May 11, 2014
10:22 pm


Decoding Online Chatter: Using Twitter to Spill the Beans « A Smarter Planet Blog A Smarter Planet Blog

Posted by: ウェブページ
May 11, 2014
9:18 pm


Decoding Online Chatter: Using Twitter to Spill the Beans « A Smarter Planet Blog A Smarter Planet Blog

Posted by: それらの
May 10, 2014
9:32 am


Decoding Online Chatter: Using Twitter to Spill the Beans « A Smarter Planet Blog A Smarter Planet Blog

Posted by: 可愛い通販
May 9, 2014
12:47 am


Decoding Online Chatter: Using Twitter to Spill the Beans « A Smarter Planet Blog A Smarter Planet Blog

Posted by: ミルクティー
April 2, 2012
4:36 pm

Watch movies online and find more time…

Instead, watch movies online movies watch movies on TV or a movie cable channel, and you’ll see movies online gives you more time. Watch movies online and find more time. See full movies online free movies to your travel program to the needs of f…

Posted by:
February 28, 2012
5:44 pm

[...] 프로젝트가 미디어 및 엔터테인먼트 산업에 줄 영향에 대한 자세한 내용은 여기로. Share this:Like this:좋아하기첫 번째로 이 post을(를) 좋아하세요. AnalyticsBig [...]

Posted by: 트위터에서 오스카상 팬들의 목소리는 더욱 커집니다. « A Smarter Planet Blog – Korea
February 27, 2012
4:14 pm

[...] Read more about how the Oscar Senti-Meter project will impact the Media & Entertainment industries. [...]

Posted by: Twitter Lets Oscar Fans Get “Extremely Loud” Without Being “Incredibly Close” « A Smarter Planet Blog
Post a Comment