Most companies have massive amounts of data at their disposal, yet fail to use it in the most meaningful ways.
But what if they could tap into this “big data” to uncover lucrative business opportunities? What if they had the “inside information” they needed to retain customers or improve research? What if they could inject certainty and predictability into the decision-making process?
Participants at this week’s Smarter Analytics Leadership Summit were asking these questions, and they were finding highly intelligent and profitable answers in clever analytics software and services that can process all the different kinds of data and make it more useful in key business decisions and processes — with impressive results.