Instrumented Interconnecteds Intelligent
Archive for May, 2012

By Todd Ramsey, General Manager, IBM US Federal

It’s no secret that government agencies store some of the world’s most valuable data. In terms of applying analytics technology to unlock the power of what big data has to offer, government data has the potential to solve some of society’s biggest challenges. And government clients are looking at big data as the next great natural resource.

The United States government, in particular, hosts some of the largest data centers in the world. A recent MeriTalk survey reported that U.S. government agencies will add a petabyte of stored data during the next two years. To put that into context, a petabyte of data is equal to 20 million four-drawer filing cabinets filled with text. Continue Reading »

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By George McGrath, Chief Operating Officer at Recology and Heather D. Achilles, Distinguished Engineer with IBM Research

People around the world increasingly understand that everyone must take more care to help protect the environment. To meet this challenge, each of us must take a serious look at the garbage we generate every day. 

When you take a closer look at what you throw away, you see that garbage isn’t garbage at all. Garbage is a mix of resources such as paper, metal, hard plastics and food scraps – all things that should be reused, recycled or composted. Continue Reading »

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Yesterday we featured the winning team of MBA students from a Hult International Business School class competition to define better ways for multi-brand companies to engage in social networking. Fifteen groups of students developed comprehensive marketing plans with strategies for using social media to increase brand recognition, build customer relationships and create new opportunities.

Today, we look at the outstanding ideas of the three runner-up teams*, all of which offer great potential for large enterprises to more effectively leverage the social sphere. The IBM social brand engagement team judged the proposals and selected the teams based on the originality of their ideas and the rationale behind them. Continue Reading »

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With social media engagement becoming more central to business success by the day, companies are eager for innovative ways to leverage social networking to maximum effect. The MBA students at Hult International Business School have some fresh ideas on how large enterprises can extend the use of social computing to increase brand awareness, reach more customers and create better partnerships and opportunities.

IBM collaborated with Hult professor Jeff Saperstein to provide a unique opportunity for students to rethink how multi-brand companies can tap into the full potential of social media. Saperstein, who teaches at Hult’s San Francisco campus, split his international marketing management classes into 15 project teams and asked each one to develop a comprehensive marketing plan with solutions to optimize a company’s use of social media. Continue Reading »

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by Antony Williams PhD, Vice President of Strategic Development, Royal Society of Chemistry

When doodling in a planning meeting last year Professor Graham Richards of Oxford University, considered a molecular structure with three hexagonal rings above two other rings that would make for an interesting synthetic challenge.  With the support of an international collaboration of scientists the doodle was brought to reality in a little over a year. Based on its shape the doodle became known as “olympicene”, a compound with interesting electronic and optical properties, that could potentially be used for the next generation of solar cells and high-tech lighting sources such as LEDs. Continue Reading »

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By Richard Silberman, Writer/Researcher, IBM Communications

Basit Chaudhry, M.D., Ph.D., believes IBM Watson holds the key to better healthcare delivery

As a medical student in a large public hospital in New York City, Basit Chaudhry, M.D., first experienced one of the most vexing problems facing doctors today: How do you discover and deal with all the information that’s required to provide optimal care?

“So much of what doctors do today is about trying to figure out how to collect and aggregate all the necessary medical data,” Dr. Chaudhry said. “As I went further along in my training and practice it became more and more apparent to me that if we don’t solve this problem, it’s going to be difficult to build a better, more humane healthcare system.” Continue Reading »

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By Andy Monshaw, General Manager of IBM Midmarket Business

A small healthcare provider decides to put patient records on the cloud while ensuring that they are HIPAA compliant. A regional bank turns to a managed services approach to host mobile applications and platforms so the bank can create new channels to engage consumers who expect to access their bank information with a few taps of a finger.

No matter how you look at, its the cloud that is driving the way information and technology is being consumed – changing the way we work. Continue Reading »

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May 24th, 2012
10:22
 

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by Peter Voser, CEO of Shell

During my 30 years at Shell, I’ve worked at all levels of the company, with many people, through the highs and the lows of the market. One thing I find consistent across time is the need for an open, transparent environment that fosters innovation and collaboration.

The 2012 IBM CEO Study confirms that a majority of 1,700 CEOs agree that is more true than ever — that technology, partnerships and collaboration will be critical factors for successful companies over the next three to five years. Continue Reading »

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by Yuchun Lee, Vice President and General Manager, Enterprise Marketing Management, IBM

The man in charge of IBM’s effort to support chief marketing officers learned how to take a chance while “Bringing Down the House in Las Vegas.”  This past week however, Yuchun Lee, vice president of IBM’s enterprise Marketing Management Group, has been leading the marketing discussion at the IBM Smarter Commerce Global Summit in Madrid. Continue Reading »

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