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Drug counterfeiting is a significant public health threat in Africa and other developing countries.  This is a big problem for drug companies — and an even bigger problem for patients, whose lives may depend on these medications.

But technology can be a powerful asset in the fight against counterfeiting. And the good news is Sproxil and IBM are showing the way.

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3 Comments
 
May 3, 2012
7:41 am

Very effective use of video and storytelling. Please do more!


Posted by: George Ashcroft
 
May 1, 2012
1:15 pm

Great post and video Chris. This is an important topic, and you’ve presented it in such a simple and unshowy way


Posted by: cmiller
 
May 1, 2012
1:09 pm

This is a lovely video with a powerful message ….and an innovative use of everyday technology!


Posted by: katiewilliams
 
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