Posted by
Chris Luongo in
Drug counterfeiting is a significant public health threat in Africa and other developing countries. This is a big problem for drug companies — and an even bigger problem for patients, whose lives may depend on these medications.
But technology can be a powerful asset in the fight against counterfeiting. And the good news is Sproxil and IBM are showing the way.
Click on the image below to open the slideshow version.
3 Comments
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7:41 am
Very effective use of video and storytelling. Please do more!
Posted by: George Ashcroft
1:15 pm
Great post and video Chris. This is an important topic, and you’ve presented it in such a simple and unshowy way
Posted by: cmiller
1:09 pm
This is a lovely video with a powerful message ….and an innovative use of everyday technology!
Posted by: katiewilliams