The man in charge of IBM’s effort to support chief marketing officers learned how to take a chance while “Bringing Down the House in Las Vegas.” This past week however, Yuchun Lee, vice president of IBM’s enterprise Marketing Management Group, has been leading the marketing discussion at the IBM Smarter Commerce Global Summit in Madrid.
As part of the Summit, Yuchun presented at the Marketing Innovation Summit and focused on “Generation C” and best practices for increasing marketing effectiveness. To learn more about Yuchun’s perspective on what marketers can do in this evolving age of consumer engagement, read his latest Smarter Commerce blog here: http://ibm.co/L6q6uj
For more on the connected customer and what Yuchun calls “The Retail Revolution,” read his recent contribution to the Huffington Post.
So how did Yuchun go from college whiz kid to IBM’s marketing expert? Check out ZDnet’s recent profile.