Instrumented Interconnecteds Intelligent

Posted by
Guest in

Post feed

RSS 2.0

by Yuchun Lee, Vice President and General Manager, Enterprise Marketing Management, IBM

The man in charge of IBM’s effort to support chief marketing officers learned how to take a chance while “Bringing Down the House in Las Vegas.”  This past week however, Yuchun Lee, vice president of IBM’s enterprise Marketing Management Group, has been leading the marketing discussion at the IBM Smarter Commerce Global Summit in Madrid.

As part of the Summit, Yuchun presented at the Marketing Innovation Summit and focused on “Generation C” and best practices for increasing marketing effectiveness. To learn more about Yuchun’s perspective on what marketers can do in this evolving age of consumer engagement, read his latest Smarter Commerce blog here:

For more on the connected customer and what Yuchun calls “The Retail Revolution,” read his recent contribution to the Huffington Post.

So how did Yuchun go from college whiz kid to IBM’s marketing expert? Check out ZDnet’s recent profile.

Bookmark and Share

Previous post

Next post

July 12, 2015
9:39 am

Wow…i bet now u enjoy working.. the best part about working is the ability to use your skills to help others. Lucky you pal

Posted by: new year 2016
September 24, 2014
9:04 am

I do consider all the ideas you have presented for your post.

They’re very convincing and can definitely work.
Still, the posts are too brief for starters. May you please
lengthen them a bit from subsequent time? Thanks for the post.

Posted by: click here
1 Trackback
October 2, 2012
9:01 am

[...] no surprise customers today are embracing and using technology in all aspects of their lives through an array of devices and [...]

Posted by: Redfining Commerce in the Age of the Consumer « A Smarter Planet Blog
Post a Comment