Instrumented Interconnecteds Intelligent

By Scott Burnett
Director, Global Consumer Electronics

Ever since I graduated from college in 1981 and began my professional career by selling analog magnetic recording tape to movie studios and music companies, the promise of digital technology has been in the wind. That was the year of the IBM Personal Computer. Each technical advance since then–the CD, the DVD, laptops, mp3 players, interactive TV, smartphones, tablets—has helped enable a convergence of computing, communications and entertainment for the consumer.

Today, finally, the long-anticipated digital convergence is fundamentally in place. Thanks to innovations in cloud computing and mobility people have just about all the computing, communications and entertainment we want where and when we want it.

But it still isn’t easy to meld all of these capabilities together. Some possibilities are more difficult to fulfill than they should be. For instance, how many people can do something as seemingly simple as setting up a recording on their TV DVR when they’re not home using their smartphone?

What the world needs is a combination of technology for integrating the elements of the digital convergence with industry standards that make it easy to transfer and manage content and services, no matter where you are or what device you’re using.

Most people don’t think of IBM when they think of the digital consumer, but, in fact, behind the scenes, we’re becoming a player in the industry that provides the underlying technologies. Today, we’re announcing several business relationships that demonstrate both our technical capabilities and the philosophy with which we engage this market.

First off, we’re providing cloud computing services that make it possible for TP Vision, an Amsterdam-based joint venture between Philips and TPV, to deliver dependable and easily manageable content delivery services to millions of consumers in more than 30 countries in Europe as well as in Brazil and Argentina. In addition to standard TV, their offering, Philips Smart TV, provides two-way interaction and personalized content.

Analytics is going to play a major part in the future of digital content delivery. The data stored within the Philips Smart TV cloud will make it possible to recommend new TV watching experiences to individual customers based on their past selections or future desires. In addition, TP Vision will be able to target advertising at the device level to individuals, and its advertising partners can offer people special deals and discounts that are custom-designed for them. Welcome to the era of the market of one.

In a second engagement, we’re announcing a collaboration with Vodafone to combine their mobile technologies with our cloud computing to enable the remote management of “smart home” appliances and services. Machine–to-machine technology connects home appliances wirelessly to the Internet. Hitching it to a cloud computing platform like ours makes it convenient for people to use their smartphones for everything from monitoring home energy consumption to controlling security to turning on and off lights and appliances, to, yes, managing their digital video recorders.

Once again, analytics can play an important role in enriching the lives of consumers. Appliance manufacturers will be able to collect data from appliances that they can then use to improve product development and maintenance. They’ll be able to fashion service offerings custom-tailored to an individual—the market of one.

In the future, every digital device in the home could be connected to every other device—and to the Internet. The same goes for your car. Imagine creating a music playlist for the next holiday weekend that you can listen to continuously wherever you are via your laptop, your home theater, your tablet, your smartphone or in your car—and allowing friends in your social network to tune in and play your list just as effortlessly.

But there’s another crucial element of the digital convergence that will be necessary for our digital dreams to become realities. As companies within the information technology, communications and entertainment industries design their products and services, they must be heedful of the need to make the offerings compatible with one another. It’s essential to adopt technology standards that make it easy to combine devices and services the way children build tiny villages out of LEGO blocks.

By creating an open, non-proprietary ecosystem, the developers of digital services and content  will be able to create applications once that can run on any device or network. It is an approach that will save a lot of money and time for companies and makes life easier for consumers, as well. Think of it as a social network for digital devices.

We’re making progress on the convergence of computing, communications and entertainment, but we still have a way to go to make it convenient for people to live rich and varied digital lives. The mantra for companies participating in this rapidly-changing marketplace should be simple: Do what’s best for the consumer. Live by the principles that give them the most choices and make their lives easiest. That’s IBM’s philosophy. It has been so since the company introduced the IBM PC in 1981, and we’re sticking with it.

Bookmark and Share

Previous post

Next post

February 14, 2014
6:09 am

It is great reading from a blog written by a respected concerned person from the brand that produces one of the best products, services. Thanks for sharing Scott!

Posted by: Varun Shah
October 29, 2013
2:19 am

Nowadays, your budget is stressed to the limit in a lot of ways.
He must clean the chimneys when necessary, and also the windows.
So speaking to a landlord inurance specialist can ensure and also give you the peace of mind that you havve asked them all questions relating to your property before you take out tthe insurance.

Posted by: cheap landlords insurance
October 29, 2013
1:25 am

Mortgage interest is deductible on a loan to purchase, build oor impropve your home.
Knowing which level and type of insurance you need for a particular situation is always important.
Therde is no standard form of commercil lease agreeent it is easily made
under thee negotiations between landlord and tenant.

Posted by: Landlords buildings insurance
October 28, 2013
10:11 pm

This type of policy is not complicated to find as there arre numerous insurance providers offering tenants home insurance.
As a small company, when you buy pollution liability insurance you get immediate peace off mind.
Credit score improvement takes time aand dedication, but the pyoff
in thee long run should be less stress and hassle when applying for credit, and it should alseo save you money.

Posted by: Building insurance landlords
October 20, 2013
6:27 am

A good majority of caar accidents happdn because
young people chjoose to drink and drive. Place flares on non-flammable surfaces- not grassy
areas that may catch fire. Yes, if you want to save on your insurance premium,
it is advisable for young drivers to enroll themselves
in a defensive driving course which automatically makes you eligible for discounts.

Posted by: young drivers insurance policy
October 19, 2013
1:13 am

Click here if you’re not sure if your home is
your primary residence. Pet policies are fully designed to accommodate
all the issues that may or may not arise from keeping pets.
Carefully clean off any build-up or have a professional do it.

Posted by: landlord insurance Quote
September 14, 2013
10:26 pm

However, homeowners sometimes are disappointed with those discounts as well.
However, there are many types of inheritances that may be taxable or that may create taxable income to you.

Let’s say for example, you have your property insured for about $750,000, this
actually follows that your personal effects should be insured for about $75,000 automatically.

Posted by: Dalene
September 14, 2013
3:11 am

rural andd number of uninsured drivers on the road with you will affect the
overall “risk factor” of living inn certain areas. The car insurance industry iis competitive and there are insurers looking for your business.

Liability covertage is the minimum policy required by law.

Posted by: cheap car insurance for young drivers with pass plus
September 4, 2013
9:37 pm

Actually life there is soo costly, without health insurance a medium earnings people
cannot actually pay the expenses off medical treatment.
Personal liability insurawnce coverage woll protect you in this example by covering their medical bills, your legal costs, and monetary damages.
A numbher of factor can affect the cost of your home insurance, from the size, age, condition and
type of property you own to any security systems youu have installed to reduce the risk of break-ins and having to make subsequent insurance claims.

Posted by:
August 13, 2013
3:13 am

What i don’t understood is in fact how you are no longer really a lot more neatly-appreciated than you may be right now. You are so intelligent. You know thus considerably in relation to this subject, produced me for my part consider it from so many varied angles. Its like men and women aren’t involved
unless it is one thing to do with Woman gaga!

Your own stuffs excellent. At all times maintain it up!

Posted by: best home insurance uk
August 8, 2013
10:21 am

When choosing a 4×4 one expects to get a
several bumps and scrapes to the body of the car, as you traverse across the hardy terrain of Africa.
Those of us who live in cities and crowded suburbs only know what life
before cars was like by watching movies or reading grandma’s memoir. A short term car insurance policy will not affect your long term car insurance policy so in the case of an accident nothing will change with your regular insurance premiums and the short term would cover any liability.

Posted by: two day car insurance cover
August 6, 2013
7:22 am

I like the valuable information you provide in your articles. I will bookmark your blog and check again here frequently. I’m quite certain I’ll learn many new stuff right here! Best of luck for the next!

Posted by: automobile cup holders
August 3, 2013
11:33 pm

It¡¦s actually a nice and helpful piece of info. I¡¦m happy that you simply shared this useful information with us. Please stay us up to date like this. Thanks for sharing.

Posted by: family guy
August 3, 2013
8:17 pm

It¡¦s actually a great and helpful piece of information. I¡¦m glad that you simply shared this useful info with us. Please stay us informed like this. Thanks for sharing.

Posted by: air travel
August 1, 2013
3:17 am

I am writing to let you understand of the helpful experience our child enjoyed reading your web site. She discovered many details, which include what it is like to possess an amazing coaching heart to have folks without problems completely grasp a variety of grueling matters. You truly exceeded our expectations. Thanks for displaying those productive, safe, educational not to mention easy tips on this topic to Jane.

Posted by: improvement home security
July 31, 2013
11:11 pm

I have been surfing on-line greater than 3 hours lately, but I by no means discovered any fascinating article like yours. It¡¦s beautiful worth enough for me. Personally, if all site owners and bloggers made excellent content material as you did, the web might be a lot more helpful than ever before.

Posted by: Education Grants
July 30, 2013
6:02 am

great article Scott! cant wait to read the rest of your blog

Posted by: Man and Van
July 26, 2013
3:36 am

You made some first rate points there. I looked on the internet for the problem and found most individuals will associate with along with your website.

Posted by: Jefferson Holtz
July 25, 2013
3:20 am

Hiya! I simply would like to give an enormous thumbs up for the great info you’ve gotten right here on this post. I will probably be coming again to your weblog for extra soon.

Posted by: Jacinto Aleem
July 22, 2013
7:33 am

It�s laborious to seek out educated individuals on this matter, however you sound like you already know what you�re speaking about! Thanks

Posted by: Kris Yerico
July 22, 2013
3:12 am

Youre so cool! I dont suppose Ive learn something like this before. So good to find somebody with some original ideas on this subject. realy thanks for beginning this up. this web site is one thing that’s wanted on the web, somebody with slightly originality. helpful job for bringing one thing new to the web!

Posted by: Del Foringer
July 19, 2013
3:33 pm

Most of these short term arrangements are for between one day and
one month, but can be for longer. Many drivers pay extra on their premium for a
low deductible, and yet they take the minimum liability coverage.
Some have $1,000 or higher collision deductibles because it lowers the premium they pay for their car insurance.

Posted by: 7 day car insurance cover
July 18, 2013
5:45 pm

Reckless driving and driving under the influence are among the
major violations that an insurance company can use as basis to terminate your coverage.
This ratio tells you how many complaints an insurance company received per 1,000 claims filed.
This doesn’t include items like utilities, telephone, cable, etc.

Posted by: Cheap 7 Day Car insurance
July 16, 2013
3:09 am

To guesstimate the true cost of home ownership will help you in deciding if you are prepared sign up for
a mortgage loan or not. If an insurance company wants to be successful, they will have to provide
their clients with the best deals and rates on the market in order to promote themselves.
Appliances that came with the apartment or rented home aren’t covered by apartment rental insurance.

Posted by: best home contents insurance uk
July 15, 2013
7:20 pm

I blog frequently and I truly thank you for your information.
The article has really peaked my interest. I’m going to take a note of your blog and keep checking for new information about once a week. I subscribed to your Feed too.

Posted by:
June 30, 2013
8:35 pm

hello!,I really like your writing very so much! proportion we keep up a correspondence more about your post on AOL? I require a specialist on this house to solve my problem. May be that is you! Taking a look forward to look you.

Posted by: celine boston bag prezzo
September 5, 2012
10:38 am

you touched on some really important issues. these same issues apply in my business as well. appreciate the read.
Appliance Technology

Posted by: chad
August 31, 2012
11:51 am

Great article Scott!

Posted by: Shelley Sackett
5 Trackbacks
September 5, 2012
6:03 am

[...] To read more about IBM’s news at IFA, visit this Smarter Planet blog post [...]

Posted by: IBM and Vodafone Advance Smarter Home Initiative | M2M Magazine
September 3, 2012
1:42 pm

[...] Home connectivity and solutions. To read more about IBM’s news at IFA, visit this Smarter Planet blog post About IBM Cloud ComputingIBM has helped thousands of clients adopt cloud models and manages [...]

Posted by: IFA2012: IBM and Vodafone advance Smarter Home initiative. » ImmunkNews
September 3, 2012
8:41 am

[...] read more about IBM’s news at IFA, visit this Smarter Planet blog post  About IBM Cloud Computing IBM has helped thousands of clients adopt cloud models and manages [...]

Posted by: IBM and Vodafone Advance Smarter Home Initiative |
September 1, 2012
8:48 am

[...] To read more about IBM’s news at IFA, visit this Smarter Planet blog post. [...]

Posted by: Tvsmart tvIBM Cloud to Deliver New Home Entertainment Services for Philips Smart TVs - Tvsmart tv
August 31, 2012
7:57 pm

[...] To read more about IBM’s news at IFA, visit this Smarter Planet blog post [...]

Posted by: IBM and Vodafone Advance Smarter Home Initiative |
Post a Comment