Instrumented Interconnecteds Intelligent

Dr. Michelle ZhouEditor’s note: This article is by Michelle Zhou a senior manager at IBM Research – Almaden. Dr. Zhou will participate in a panel “Big Data in the Entertainment Industry” at the IBM Research Colloquia “Box Office to Front Office: Winning with Big Data” on August 10, 2012. Watch over livestream beginning at 10:00 a.m. US Pacific Time.

My husband and I like to go to our local library and will occasionally borrow movies. But without a way to search beyond general categories in alphabetical lists, it’s hard to find something we want to watch. With Netflix, on the other hand, we get recommendations based on our past rentals and movies we rated.

My team at IBM works in people analytics, which aims to gain a deep understanding of people including understanding their personality and needs. We then use such an understanding to create hyper-personalized engagements with individuals (such as making a movie recommendation based on personality). Right now we’re looking at how to use big data generated on social media to analyze brand perception and the people who voice those perceptions. We want to help companies better serve their customers with what they want, when they want it.

I get an average of 50 email campaigns in my personal email inbox every day. Out of those, I’m lucky if I find one that has something I need at that moment. But I don’t unsubscribe to the rest because I might need something from one of them in the future.

 

At IBM, we’re trying to figure out how companies can send these campaigns only when you want them

Our work will also help companies better serve new customers who don’t have enough behavioral data for the companies to analyze. Social media data can help companies find people with similar interests of those they already serve. In addition, social media helps companies learn about what their competitors’ customers are like, and how they are served.

The Four Vs

IBM defines big data according to Volume (the scale of the data); Velocity (how fast is the data moving); Veracity (how accurate/truthful is the data); and Variety (forms of the data)

Today, not only are traditional data (books and sales transactions) captured, digitized and becoming more accessible, but new types of data (social media and mobile activity) are also being generated at an incredible pace.

IBM has helped its customers efficiently, effectively, and securely manage their data – even before the big data boom. Now, our analytics software and services can help them extract more value in all the data they own.

Big Data Insight Helps Business and You

Some would say this is just another effort to sell more to more people. But I think that the better we understand our customers, and people in general, the better we can serve them and help them.

Analytics is more than targeted advertising. It can be a public service.

For example, after the 2011 earthquake and tsunami in Japan, a rumor spread through China that iodized salt would prevent radiation sickness. The false alarm caused a rush on salt at supermarkets across the country, leading to shortages and scalpers looking for quick profit. What if China’s government could have detected and responded as quickly as the rumor spread?

Whether it’s helping an individual find a product or service that he or she wants, when he or she wants it, or helping a government agency respond to a crisis, my team wants to find ways to use big data (Volume) in real time (Velocity), which may come in different forms (Variety), to give people the most-accurate (Veracity) and useful information as possible.

Watch “Winning with Big Data”

On August 10, I will join a panel with Todd Yellin, the vice president of Product Innovation at Netflix, and Ray Elias the CMO at StubHub, as part of “Box Office to Front Office: Winning with Big Data.”

Add a reminder to your calendar, here, to watch it live, and join a chat with a member of my team, Jeff Nichols, on IBM’s Smarter Planet Facebook page.

Bookmark and Share

Previous post

Next post

19 Comments
 
December 12, 2014
12:09 am

Nice blog right here! Also your website so much up very fast!
What host are you using? Can I am getting your affiliate link on your host?
I want my site loaded up as fast as yours lol


Posted by: Properties To Rent In Calangute Beach
 
August 22, 2014
11:40 am

” If it’s the first sort, it requires you longer to find yourself in The Final Frontier; if it’s the latter, Iron Maiden may have just released your ultimate album. They take advantage of for some of the most basic human desires enshrined in Maslow’s “hierarchy of needs” and, like Hollywood films, offer an exhilarating if transient glimpse in a different world. The dominant myth of Western political thinking is that of the self-creating person, propelling him or herself from cottage to White House, in a sheer triumph from the personal will.


Posted by: download cheats brave frontier facebook
 
November 27, 2013
3:04 pm

I enjoy the actual strategies a person supply on your posts. Let me book mark your website in addition to look into one more time below regularly. My business is a little a number of I will be instructed an abundance of brand new goods correct here! Enjoy for the following!


Posted by: click to see more
 
November 7, 2013
3:05 pm

folks a detailed understanding of what they will receive when they click by means of.For ExampleYou may generate higher traffic with a digital advertisement that reads “Everything $1.99, Click Here”. Because people today


Posted by: Lesley Walker
 
September 17, 2013
8:44 pm

Thanks a lot this submit, it is genuinely great!


Posted by: Loren Heberling
 
August 7, 2013
9:37 pm

Thanks , I have just been looking for info approximately this subject for ages and yours is the greatest I’ve discovered so far. However, what in regards to the conclusion? Are you certain concerning the supply?


Posted by: electronic gadgets
 
August 6, 2013
8:33 am

Excellent beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog site? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear idea


Posted by: Modern Sofa
 
August 4, 2013
6:43 am

It¡¦s in reality a nice and helpful piece of info. I¡¦m satisfied that you just shared this helpful info with us. Please stay us informed like this. Thanks for sharing.


Posted by: travel guide
 
August 4, 2013
3:29 am

I as well as my guys appeared to be reading the great tricks on the website and so all of the sudden came up with a horrible feeling I had not expressed respect to the web site owner for those techniques. My people became so glad to study all of them and already have truly been loving these things. Appreciation for getting considerably considerate as well as for picking out varieties of brilliant subject areas most people are really needing to be aware of. My personal honest regret for not expressing appreciation to sooner.


Posted by: cool gadgets
 
August 3, 2013
4:01 am

I enjoy you because of your own efforts on this site. Gloria take interest in managing internet research and it is easy to see why. A lot of people hear all of the compelling method you convey precious thoughts via your web site and therefore boost participation from other ones on this idea so our own princess is really studying a lot of things. Take pleasure in the remaining portion of the new year. You’re the one performing a fantastic job.


Posted by: shopping receive it
 
August 3, 2013
3:06 am

Very good written article. It will be helpful to everyone who utilizes it, as well as yours truly :). Keep up the good work – i will definitely read more posts.


Posted by: Food Groups
 
August 2, 2013
2:39 pm

Thank you for sharing superb informations. Your website is so cool. I’m impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found just the info I already searched all over the place and simply could not come across. What an ideal website.


Posted by: to search engine
 
August 2, 2013
12:09 pm

Great ¡V I should certainly pronounce, impressed with your web site. I had no trouble navigating through all tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your client to communicate. Excellent task..


Posted by: your teenagers help
 
August 2, 2013
9:48 am

Hi there very cool site!! Guy .. Excellent .. Superb .. I’ll bookmark your site and take the feeds additionally¡KI’m satisfied to find so many useful information here within the publish, we want develop more techniques in this regard, thank you for sharing. . . . . .


Posted by: engine optimization victory
 
August 2, 2013
4:11 am

Thank you for sharing superb informations. Your website is very cool. I am impressed by the details that you have on this website. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the information I already searched everywhere and just couldn’t come across. What a perfect web-site.


Posted by: Urban Clothing
 
July 31, 2013
9:34 pm

Hello, i think that i saw you visited my website so i came to “return the favor”.I am trying to find things to improve my site!I suppose its ok to use some of your ideas!!


Posted by: family guy
 
July 21, 2013
6:30 am

There are actually quite a lot of details like that to take into consideration. That could be a great point to deliver up. I provide the thoughts above as basic inspiration but clearly there are questions like the one you deliver up where crucial thing might be working in sincere good faith. I don?t know if finest practices have emerged around things like that, but I am certain that your job is clearly identified as a fair game. Both boys and girls feel the impression of just a moment�s pleasure, for the rest of their lives.


Posted by: Hipolito Lambino
 
July 18, 2013
10:05 am

There are actually quite a lot of details like that to take into consideration. That could be a great point to deliver up. I provide the thoughts above as basic inspiration but clearly there are questions like the one you deliver up where crucial thing might be working in sincere good faith. I don?t know if finest practices have emerged around things like that, but I am certain that your job is clearly identified as a fair game. Both boys and girls feel the impression of just a moment�s pleasure, for the rest of their lives.


Posted by: Ulysses Cavin
 
July 14, 2013
8:52 am

I am not sure if my subscription info came through to you nor am I clear how to pay the $5.00.
Thanks this can be a great idea if I can connect! Judy


Posted by: Mi Whites
 
1 Trackback
 
October 9, 2012
9:11 am

[...] our government spur innovation, strengthening our economy through technological advancements in business and society. As explained in a recent opinion piece for The Hill by IBM Senior Vice President and Big Data [...]


Posted by: Electing Big Data: How Federal Agencies Can Benefit from Analytics Skills « A Smarter Planet Blog
 
Post a Comment