Instrumented Interconnecteds Intelligent
November, 8th 2012

Phil Buckellew, Vice President, IBM Mobile Enterprise

By Phil Buckellew

Being a mobile business used to be straightforward – dishing up a web site for customers and partners to learn more.

But in less than a handful of years, mobile computing has shifted from a ‘nice to have’ to a ‘how to get ahead’ proposition. Our devices got smart and being connected and on the go, meant being in-the-know.

Smart phones and tablets now serve every whim and need, enabling people to accomplish virtually anything from almost anywhere, whether it is comparing prices, paying a mortgage, checking on the status of the supply chain, or providing quotes to a business partner.

For organizations today, providing a meaningful mobile experience means getting ahead and the companies that can’t adapt to this swiftly evolving definition of what it means to be a mobile business, risk getting left behind. Because with a swipe or tap of their finger, the would-be customers or partners will just find someone else who can.

That is why a new breed of organizations are redefining themselves, turning to advances in technology not simply to use mobile computing to meet customers’ needs today, but to re-imagine the way mobile will change how individuals perform their daily tasks and how organizations will interact with their constituents in the future.

Every industry will have its version of a mobile business, from mapping transactions and customer feedback with real-time intelligence to finding untapped potential and efficiencies.

And in emerging markets, mobile is creating a tremendous opportunity for these economies to leverage mobile to foster economic development, competitiveness, productivity, and growth. In regions like Africa, Latin America and India, more than half of these residents are using the web do so exclusively through mobile channels for banking, managing healthcare supplies or sending citizens time sensitive alerts.

In developed markets, industries are realizing the possibilities mobile presents.

After the economic downturn, construction company VCC armed its project managers with mobile devices and sent them out to pitch new projects in higher-growth industries. By using real-time analytics to evaluate projects, they were able to respond to RFPs more quickly and accurately and win 40 percent more business from one year to the next.

In theNetherlands, the city ofEindhovenis using mobile data to re-route traffic more efficiently. Drivers use an app to share their cars’ braking and acceleration patterns to the city, which analyzes this data in real-time to suggest alternative routes.

It’s clear that mobile will reshape industries, society and business the way the Internet did is a reality whose time has finally come true, after years of waiting.

This is putting enormous pressure on organizations to become mobile-enabled businesses, even as customers and technology keep changing the definition of what that means. Yet, industry leaders are pushing ahead, feverishly working on figuring out what works and what doesn’t, putting themselves out ahead on the path towards the mobile future.

To learn more about IBM Mobile, please visit   

Find us on Facebook and follow IBM Mobile on Twitter: @ibmmobile, #ibmmobile

Bookmark and Share

Previous post

Next post

July 28, 2016
10:29 am

Ideally; it is not true that the upper the number of
hyperlinks an internet-web page has, the higher it’ll rank in the
search results.

Posted by: Denver SEO consulting
July 26, 2016
11:10 pm

You can go to the web site of your state bar association to either find
a household legislation lawyer or analysis an attorney you are contemplating working with.

Posted by: solicitors ipswich conveyancing
June 24, 2016
6:28 pm

As it turned out, Scarborough had diverted one of the bonuses he acquired for attaining a rankings aim into Brzezinski’s account.

Posted by: scarborough high school
June 9, 2016
1:14 am

In the above discussion it can be mentioned that the perform of office administration may be very wider and broader.

Posted by: document scanning services cleveland ohio
May 5, 2016
8:20 pm

If you would like to find choral teams in your space,
a superb place to begin is The BC Choral Federation The federation promotes choral activity all through BC
and their members are singers, music educators, conductors and organizations enthusiastic about the benefits of
singing in groups.

Posted by: best children music concerts
May 3, 2016
10:56 pm

But sure, search engine optimization is change into very
essential part of any Internet Marketing Firm Toronto
So, let’s begin with very fundamental element which lets you make combined efforts on search engine optimization and total web marketing stream.

Posted by:
August 3, 2015
1:31 am

pandora sale otherwise get an impreza sedan obviously no turbo for you yet
zanotti femme basket

Posted by: zanotti femme basket
March 21, 2015
8:55 am

Hi everyone, it’s my first visit at this web page, and paragraph is genuinely fruitful designed for
me, keep up posting these posts.

Posted by: fighter body
February 11, 2015
11:12 am

The mod is available for free download on Skelux’s website who also
offers another variation called Super Mario Star Road.
Simply go and find a perfect online source for yourself that can help you download
the cheats and hacks for all your favorite games. So get out there and
take advantage of these early Spring days while the masses
haven’t quite gotten into their warm weather routines.

Posted by: pudding pop astuce
January 31, 2015
9:24 pm

Acer Aspire M5-583P-6428 with 1 USB 3. port, two USB two. ports Makes it simple to connect and speedy transfer large data, motion pictures.

Posted by: where to Find a gaming ssd
January 29, 2015
7:36 am

Sony Sony has just announced that the PS4
will comply with in the footsteps of the Vita by adding custom themes to
the console’s Dashboard.

Posted by: ps4 themes download
January 22, 2015
11:57 pm

Wonderful beat ! I wish to apprentice at the same time ass you amend your web site,
how could i subscribe for a blog website? The account helped me a
appropriate deal. I had been tiny bit familiar of this your broadcast
offered vivid clear concept

Posted by: Cathleen
January 5, 2015
3:19 pm

I want to too thank youu for this good read!! I definitely enjoyed every bit of it.
I have you bookmarked to check out new stuff you post…

Posted by: Ralph
October 23, 2014
5:24 pm

My spouse and I stumbled over here coming from a different web page and thought I should check things out.
I like what I see so now i’m following you. Look forward to
looking over your web page again.

Posted by: Back pain Chiropractor
October 23, 2014
2:34 pm

An impressive share! I have just forwarded this onto a coworker who
had been conducting a little research on this.
And he actually bought me dinner because I found it
for him… lol. So allow me to reword this…. Thanks for the meal!!

But yeah, thanks for spending some time to
talk about this topic here on your web page.

Posted by: Chiropractor Gwinnett
October 23, 2014
1:16 pm

Hey there I am so grateful I found your site,
I really found you by mistake, while I was researching on Digg for something else, Anyways I am here now
and would just like to say cheers for a remarkable post and a all round thrilling
blog (I also love the theme/design), I don’t have time to read through it all at the moment but I have bookmarked it and also
added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the awesome b.

Posted by: Chiropractor Lawrenceville
September 8, 2014
12:29 pm

Very good post, I’ve been fighting with the google a while to find something.

Posted by: Adverbios
May 1, 2014
11:53 am

How to add a new button to firefox navigation toolbar?

Posted by: Chloe
March 23, 2014
8:33 pm

” after receiving a strange letter in the mail that claimed I had “won” 2 “free” round trip tickets worth up to $1400 to any place in the continental United States. Once you’re under way, Google Maps can continue routing and even handle simple rerouting of missed turns, but you’ll need to be in range of a Wi-Fi hot spot at the beginning of every trip, somewhat limiting the usefulness of this app. The above mentioned are the specifications that you should look for in any Android tablet depending upon your requirements.

Posted by:
December 15, 2013
4:40 am

After examine a couple of of the weblog posts in your web site now, and I really like your way of blogging. I bookmarked it to my bookmark web site listing and will likely be checking again soon. Pls try my web site as properly and let me know what you think.

Posted by: Duane Bensch
July 29, 2013
8:12 pm

The subsequent time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I truly thought youd have something fascinating to say. All I hear is a bunch of whining about something that you may fix in the event you werent too busy on the lookout for attention.

Posted by: Mel Straugh
July 27, 2013
3:21 am

After examine just a few of the weblog posts in your web site now, and I really like your approach of blogging. I bookmarked it to my bookmark web site checklist and will likely be checking again soon. Pls try my site as effectively and let me know what you think.

Posted by: Brett Walderon
July 19, 2013
9:05 am

You made some first rate factors there. I seemed on the web for the problem and located most people will associate with along with your website.

Posted by: Renae Kounovsky
July 18, 2013
6:47 pm

You made some respectable points there. I appeared on the internet for the difficulty and found most individuals will go together with together with your website.

Posted by: Sindy Yurek
3 Trackbacks
July 4, 2014
10:39 pm

[…] 우리는 모바일 컴퓨팅이 고객 개개인에게 닿는 주된 수단이 되어가는 커다란 마케팅의 변혁의 한가운데에 있습니다. 인터넷이 우리의 쇼핑방법을 바꿔놓았던 것 처럼, 모바일은 비즈니스가 고객들과 상호작용하는 방법을 혁명적으로 바꿔가고 있습니다. […]

Posted by: [2012-11-20] 모바일 고객을 사로잡기 | younyh
December 13, 2012
10:47 am

[...] power player for reaching the individual consumer. Just as the Internet shifted the way we shop, mobile is revolutionizing how businesses interact with customers. [...]

Posted by: Capturing the Mobile Consumer « A Smarter Planet Blog
November 19, 2012
8:36 pm

[...] 우리는 모바일 컴퓨팅이 고객 개개인에게 닿는 주된 수단이 되어가는 커다란 마케팅의 변혁의 한가운데에 있습니다. 인터넷이 우리의 쇼핑방법을 바꿔놓았던 것 처럼, 모바일은 비즈니스가 고객들과 상호작용하는 방법을 혁명적으로 바꿔가고 있습니다. [...]

Posted by: 모바일 고객을 사로잡기 « A Smarter Planet Blog – Korea
Post a Comment