Instrumented Interconnecteds Intelligent
November, 19th 2012

Anthony Liuzzo, J.D., Ph.D., Wilkes University

By Anthony L. Liuzzo, J.D., Ph.D.

(First in a Series on the Holiday Retail Shopping Season. For the Complete Package Go to the Bottom of this Post.)

Want to project retail sales for the 2012 holiday season? Forget about Black Friday, the day after Thanksgiving. And, you can even forget about Black Thursday, the latest moniker for Thanksgiving Day, when most of the bricks and mortars will be open. The real day of forecasting importance is Cyber Monday, the Monday after Thanksgiving, which marks the beginning of the holiday season for web sales. 

For it is on this day when employees return to work and commence their online shopping. It is interesting to note that on this Monday, one can literally observe a wave across the times zones of the United States, as employees log on during their lunch hours, clicking onto their favorite retail websites.

In 2012, Mondays will remain the biggest day of the week, with sales progressively increasing as Christmas approaches. Online sales will be brisk until “Green Monday,” the second Monday in December. Monday, December 17, this year’s “Free Shipping Day,” will ring the final bell.

According to Forrester’s “US Online Holiday Retail Sales Forecast, 2012,” online retail spending for the entire 2012 holiday season is expected to reach $68.4 billion. This will mark the second consecutive 15 percent increase over the preceding year – setting a new all-time record. In 2011, 10 individual shopping days surpassed $1 billion in spending. This was led by Cyber Monday, which ranked first for the second consecutive year. We can expect the same kinds of results for 2012.

The 2012 holiday season may well disappoint many brick and mortar retailers, with sales increasing at a fairly disappointing three percent, or so. However, online sales will no doubt continue their steady upward climb. And we need to consider the burgeoning market for mobile retail sales, so-called “mcommerce.”

While web sales continue to rise, they still represent a relatively modest percentage of the total. The gap, however, is closing rapidly. This is true despite the fact that, in general, the web has replaced paper catalogue sales, rather than mall sales; and that most experts agree that the mall experience is here to stay.

The largest growing category of products sold online is consumer electronics. Products such as computer software, computers/peripherals/PDAs, online and phone gaming apps, and books and magazines, are the top-performing online product categories.

And note that figures for online retail sales exclude products like autos, auctions, and large corporate purchases.

Want to project retail sales for the 2013 holiday season? You are going to need to look even more closely at Cyber Monday!

The IBM Digital Analytics Benchmark will begin tracking online retail sales beginning Thanksgiving Day, through the Christmas holiday, providing online retail sales data, including online, mobile, and social traffic.To join the holiday retail sales discussion and for up-to-date online retail sales metrics, follow the hashtag #SmarterShopping on Twitter.

Additional Coverage in this Series:


Bookmark and Share

Previous post

Next post

March 30, 2015
3:58 am

Share your standards with your staff, your players, and everyone else involved with
your team. Basketball shoes can be a fashions
statement as well as athletic gear, with new products being
released constantly. Ideas on party decorations, favors, invitations, recipes, menus and crafts.

Posted by: zach lavine nba summer league
October 17, 2014
5:38 am

Thanks ffor finally writing about >Cyber Monday to be a Record Setter

Posted by: visit the website
October 17, 2014
5:25 am

I hasve to thank you for the efforts you’ve
put in writing this blog. I’m hoping to see the same high-grade blog posts frrom you in the future as
well. In truth, your creative writing abilities has
encouraged me to get my own, personal blog now ;)

Posted by: aizdevumi
August 21, 2014
8:34 pm

Excellent post. I was checking continuously this blog and I am impressed!
Very helpful information particularly the last part :
) I care for such info a lot. I was looking for this particular info
ffor a long time. Thank you and best of luck.

Posted by:
June 20, 2014
4:59 am

hi!,I really like your writing very so much! percentage we keep up
a correspondence extra approximately your article on AOL?
I require an expert in this house to resolve
my problem. May be that’s you! Looking forward to see you.

Posted by: Windy
March 12, 2014
3:24 am

Thanks for ones marvelous posting! I quite enjoyed reading it,
you may be a great author.I will make certain to
bookmark your blog and may come back down the road.
I want to encourage one to continue your great
job, have a nice weekend!

Posted by: sundecks vancouver
January 28, 2014
7:15 am

So, I suggest the using of DUBTurbo beat creator for any kind of beat makers – no matter if you might be starting
right now or you’re a proved pro. Perhaps you might have dabbled with
a number of bootleg beat making softwares and found that they
were either useless or very limited with poor sound quality.
It has many advanced features designed for professional musicians and definately will produce studio quality
music, therefore it is not just for beginners.

Posted by: dubturbo how to copy
December 18, 2013
7:13 am

Good post. I learn one thing more challenging on different blogs everyday. It is going to always be stimulating to learn content material from different writers and observe a bit one thing from their store. I�d want to make use of some with the content material on my weblog whether or not you don�t mind. Natually I�ll give you a hyperlink in your web blog. Thanks for sharing.

Posted by: Golda Olenick
December 14, 2013
5:36 am

Oh my goodness! a tremendous article dude. Thank you Nevertheless I am experiencing problem with ur rss . Don�t know why Unable to subscribe to it. Is there anyone getting equivalent rss drawback? Anyone who knows kindly respond. Thnkx

Posted by: Tracey Beman
December 14, 2013
3:15 am

It is best to participate in a contest for the most effective blogs on the web. I’ll recommend this site!

Posted by: Teena Werk
December 13, 2013
5:07 am

There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment�s pleasure, for the rest of their lives.

Posted by: Mike Woolhouse
December 13, 2013
3:37 am

An attention-grabbing dialogue is price comment. I believe that you should write extra on this subject, it may not be a taboo topic however typically persons are not sufficient to talk on such topics. To the next. Cheers

Posted by: Curtis Parent
August 7, 2013
3:39 am

You completed some fine points there. I did a search on the topic and found mainly persons will have the same opinion with your blog.

Posted by: automobile coolers
August 1, 2013
12:24 pm

Very nice post. I just stumbled upon your blog and wished to say that I have truly enjoyed surfing around your blog posts. In any case I’ll be subscribing to your feed and I hope you write again very soon!

Posted by: energy search engine
July 31, 2013
8:57 pm

There is noticeably a lot to identify about this. I assume you made various nice points in features also.

Posted by: destination
July 31, 2013
3:20 pm

Fantastic beat ! I wish to apprentice while you amend your site, how can i subscribe for a blog website? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear idea

Posted by: gourmet food online
July 31, 2013
6:36 am

Fantastic web site. Lots of helpful information here. I am sending it to several buddies ans additionally sharing in delicious. And of course, thank you in your sweat!

Posted by: Home Improvement
July 29, 2013
10:59 am

Hello.This article was really motivating, especially since I was searching for thoughts on this issue last week.

Posted by: food processor reviews
July 29, 2013
6:16 am

There are definitely numerous details like that to take into consideration. That may be a great point to bring up. I supply the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing can be working in trustworthy good faith. I don?t know if greatest practices have emerged around things like that, but I am positive that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment�s pleasure, for the rest of their lives.

Posted by: Barabara Ellenberger
July 29, 2013
3:28 am

I discovered your blog website on google and verify a number of of your early posts. Continue to keep up the excellent operate. I just further up your RSS feed to my MSN News Reader. In search of forward to reading more from you afterward!

Posted by: Arthur Calin
July 27, 2013
3:42 am

You should take part in a contest for top-of-the-line blogs on the web. I will suggest this web site!

Posted by: Willian Roiger
July 26, 2013
12:10 pm

When I initially commented I clicked the -Notify me when new feedback are added- checkbox and now every time a remark is added I get 4 emails with the identical comment. Is there any manner you may take away me from that service? Thanks!

Posted by: Chong Burnside
July 24, 2013
10:48 am

The subsequent time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I truly thought youd have something fascinating to say. All I hear is a bunch of whining about something that you can fix should you werent too busy on the lookout for attention.

Posted by: Lilla Hidalgo
July 22, 2013
3:26 am

An fascinating discussion is value comment. I feel that you should write more on this matter, it won’t be a taboo subject but usually individuals are not enough to speak on such topics. To the next. Cheers

Posted by: German Hearon
5 Trackbacks
June 28, 2013
3:24 am

[...] Are there any surprises here? [...]

Posted by: Bloomberg reports that Cyber Monday sales set a record. | Consumer Products industry
December 17, 2012
12:15 am

[...] Cyber Monday to be a Record Setter [...]

Posted by: Measuring How Social Media Really Impacts Holiday Shopping « A Smarter Planet Blog
December 14, 2012
10:49 am

[...] Cyber Monday to be a Record Setter [...]

Posted by: E-Retailing Stake Firmly Planted this Holiday Season « A Smarter Planet Blog
December 14, 2012
8:02 am

[...] Cyber Monday to be a Record Setter [...]

Posted by: Multi-Channel Shoppers are the Real Winners this Black Friday « A Smarter Planet Blog
December 13, 2012
8:52 pm

[...] Cyber Monday to be a Record Setter  [...]

Posted by: Mobile Helps Savvy Shoppers Cash In Over Thanksgiving and Black Friday « A Smarter Planet Blog
Post a Comment