Instrumented Interconnecteds Intelligent

Dr. Kiseol Yang, Assistant Professor-Merchandising & Digital Retailing, University of North Texas

By Dr. Kiseol Yang

(Third in a Series on the Holiday Shopping Season. For the Complete Package Go to the Bottom of this Post.)

The sales and consumer shopping patterns that came about on Thanksgiving and Black Fridaydemonstrated that consumers are more technologically empowered when it comes to finding better deals across channels.

This was evident in a 17.4 percent and 20.7 percent increase in online sales on Thanksgiving and Black Friday, respectively. When compared with the same weekend in 2011, an increasing number of consumers chose to shop online with their PCs, smartphones or tablets as opposed to waiting in lines at brick-and mortar stores.

What caused this trend? It may be the result of some retailers offering early online Thanksgiving and Black Friday promotions to hook those consumers who already worked on their shopping lists or researched deals across channels.

While consumers engaged with Black Friday sales consolidation sites, like, and scrutinized Black Friday flyers, they also took note of their shopping items and determined which shopping channels would offer them the best experience in terms of price point and hassle point. In addition, retailers recognized that technologically-empowered and savvy consumers would engage with retailers across a wide array of touch points in search of better deals and promotions, a result of the era of agile commerce. Retailers recognize that consumers are more connected than ever before and in order to remain competitive, they must find new channels and value propositions to attract those same consumers.

As shown in online Black Friday sales, consumers are more comfortable and confident when it comes to making  purchases online as opposed to waiting in long lines and dealing with holiday shopping crowds.  Consumers opted to use online, mobile, and social media for finding and sharing deals and information with the swipe of a finger.

Mobile site traffic and mobile shopping transactions increased as consumers continue to rapidly adopt mobile devices as personal shopping assistants when they are on the move, resulting in 24 percent of consumers using mobile devices to visit retailer sites. Furthermore, mobile sales exceeded 16 percent, up from 9.8 percent in 2011 according to the IBM Digital Analytics Benchmark.

As consumers flocked to their mobile devices on Thanksgiving and Black Friday, retailers made efforts to reach consumers at every touch point, across all channels, offering alternative promotions. And, as mobile traffic continues to increase, retailers would be wise to pay more and more attention to the mobile shopper segment, which will certainly continue to thrive on Cyber Monday.

As retailers move beyond the Black Friday frenzy, it will be important for them to reexamine their strategies for success as the remainder of the holiday season wears on. Those who will be most successful will be those who continue to connect and engage with their customers at every touch point.  As the IBM Digital Analytics Benchmark shows us, shopping is a whole new ball game, as consumers utilize multiple screens and multiple touch points to seek the best deals and promotions this holiday season.

Additional Coverage in this Series:



Bookmark and Share

Previous post

Next post

July 25, 2016
7:47 pm

In our opinion, Munich Re’s home primary life business continues to exhibit an unfavorable threat return profile.

Posted by: best bundled insurance packages
July 25, 2016
5:26 pm

Every personal harm lawyer in our firm has years of experience in personal injury legislation.

Posted by: General Practice Lawyer Los Angeles
July 21, 2016
2:01 am

Carbon has been used constantly in all sorts of freshwater tanks, saltwater
fish-only tanks, reef tanks and huge show techniques in the labs and by no
means has there been a problem.

Posted by:
July 2, 2016
8:28 pm

Depending on local legal guidelines you might need to label all luggage as containing asbestos material and dispose
of in landfills that accept asbestos waste.

Posted by: asbestos inspections brisbane
June 5, 2016
7:52 pm

Hello to every body, it’s my first pay a visit of this web site; this web site carries remarkable and really fine stuff in favor of readers.

Posted by: No Man's Sky
May 25, 2016
9:28 pm

A CIS Manager is accountable in offering Information Security Management certification that’s recognized by varied sectors corresponding
to enterprises and multinational corporations.

Posted by:
May 24, 2016
2:38 pm

VPNs have the advantage of security management as in lots of instances organizations will not be able to rely on third social gathering vendors to manage information and like
to build in-house data facilities for administration.

Posted by: it managed services contract
March 24, 2016
2:34 pm

This bonus promotion is active daily, and
players may poay every day of the week to win some extra $75 bonuses.

A 680 MHz processor provides the Nokja C7 with its
computing power under the hood, resulting in a lightning fast user interface, and virually zero lag time when using the touchh creen or demanding applications.

In the case of Spin Palace Casino, they surely do know what their
players ant ‘ HUGE BONUS OFFERS.

Posted by: no deposit bonus australia
March 5, 2016
7:56 am

Undeniably imagine that which you said. Your favourite justification seemed to be on the internet the simplest factor
to be mindful of. I say to you, I definitely get irked at
the same time as other people think about concerns that they just do not realize about.
You managed to hit the nail upon the top and also outlined out the
whole thing with no need side effect , people could take a
signal. Will probably be again to get more.

Posted by: nail art designs with pictures
March 4, 2016
12:29 pm

It’s an remarkable paragraph in favor of all the web viewers;
they will get benefit from it I am sure.

Posted by: Podbój Rzymu crack
February 28, 2016
7:08 pm

SMS campaigns are additionally getting used to decide on the winners of actuality reveals and singing competitions.

Posted by:
February 23, 2016
9:13 am

At this moment I am going to do my breakfast, when having my breakfast coming yet again to read more news.

Posted by: Pippa Funnell The Stud Farm Inheritance poradnik
February 18, 2016
12:37 pm

I’m with you on this – i’ve currently begun my online company (), yet my business strategy (formally) is not YET finished.

Posted by: Aracely
February 17, 2016
6:40 pm

There are a few companies that are not needed to
have one but that’s a small percent compared with the percentage of businesses that need
a business permit to lawfully run.

Posted by: Joey
February 17, 2016
10:44 am

I was able to submit the license, begin the internet site, develop a manufacturing and identify
partnership, and also acquire my first stock.

Posted by: small business tips
February 11, 2016
4:55 pm

Hello colleagues, how is all, and what you desire to say on the topic of this paragraph, in my view its truly remarkable in favor of me.

Posted by: minneapolis local seo
February 10, 2016
9:18 pm

I’m not sure exactly why but this website is loading incredibly
slow for me. Is anyone else having this problem or is it a
issue on my end? I’ll check back later and see if the problem still exists.

Posted by: Enemy in Sight spolszczenie
February 10, 2016
10:48 am

That is very fascinating, You are an overly skilled blogger.
I’ve joined your rss feed and sit up for seeking more of
your fantastic post. Also, I’ve shared your web site in my social networks

Posted by: asten realtors
February 7, 2016
8:52 pm

Good article. I’m going through a few off these issues as well..

Posted by: Episode Choose Your Story Cheats 2016. Episode Choose Your Story
February 4, 2016
6:50 pm

Pretty! This hhas been a really wonderful article. Many thanks for
supplying this information.

Posted by: Pool Cleaning Equipment
February 3, 2016
3:20 am

Thank you, I have just been looking for info approximately this topic for a while and yours is the best I have discovered till now.
But, what concerning the bottom line? Are you positive concerning the source?

Posted by: cheats star stable
February 2, 2016
7:10 pm

Everything is very open with a very clear explanation of the challenges.

It was truly informative. Your website is extremely helpful.
Thanks for sharing!

Posted by: willie e gary
February 2, 2016
6:14 am

Marvelous, what a webpage it is! This web site gives helpful data to us, keep
it up.

Posted by:
February 1, 2016
9:14 pm

It is a process that will safely remove the build up on your colon walls.
One type of adult games that you can play measures your
compatibility with your partner. Rockstar Games
hasn’t released a new game since they sent out Grand Theft Auto V on Sept.

Posted by: Kelle
February 1, 2016
1:54 am

There is definately a great deal to know about this issue.
I really like all the points you’ve made.

Posted by: androids
January 31, 2016
10:24 pm

This depression can be even more serious than the
original depression, leading the sufferer to believe that the illness has came back.

Posted by: village clash of clans hdv 8
January 30, 2016
9:22 pm

Abbeys Orchids Mallorca escort directory also lists Brothels otherwise know as Puticlubs.

Posted by: girls in milano
January 30, 2016
8:52 am

When some one searches for his necessary thing, thus he/she wishes to be available
that in detail, so that thing is maintained
over here.

Posted by: personal trainer in coningsby
January 30, 2016
8:41 am

Because increasingly businesses are doing so, and there
is a good likelihood your opponents are both implementing an WEB OPTIMIZATION strategy orr woll achieve
this in the close to future.

Posted by:
January 30, 2016
1:59 am

Fastidious response in return of ths issue with real arguments and describing thhe whole thing concerning that.

Posted by:
January 29, 2016
3:37 am

I would like to thank you for the efforts you have put in writing this
blog. I am hoping to view the same high-grade content from you in the future as
well. In truth, your creative writing abilities has encouraged me to
get my own site now ;)

Posted by: Prediksi togel singapura
January 29, 2016
2:30 am

I have to thank you for the efforts you’ve put in penning this website.
I’m hoping to view the same high-grade content from you later on as well.
In fact, your creative writing abilities has inspired me to get my very own site now ;)

Posted by: printer ink
January 29, 2016
2:09 am

” and Frogger” are realizing that videogames avoid necessarily have to drive
a sand iron between generations.

Posted by: clash of clan gemme gratuit
January 28, 2016
3:46 pm

Earthbound latency arrays in the 20-50ms range where satellite Internet varieties could be 500ms or
even more.

Posted by: house internet service
January 28, 2016
11:05 am

A GPRS gadget utilizes the GSM network to achieve an ‘constantly on’ wireless link to the Internet.

Posted by: internet service plans
December 3, 2015
4:14 pm

Quality articles or reviews is the important
too interest the users to visit the web site, that’s what this site is

Posted by:
March 24, 2015
11:32 pm

hello!,I really like your wrriting very a lot! proportion we keep in touch
extra about your post on AOL? I require a specialist on this aeea to resolve my problem.

May be that is you! Having a look ahead to look you.

Posted by:
March 20, 2015
12:41 pm

I think that everything said made a ton of sense. However, think on this, what if you
added a little information? I mean, I don’t want to tell you
how to run your blog, however what if you added a post title that grabbed folk’s attention?
I mean Multi-Channel Shoppers are the Real Winners this Black Friday

Posted by: Sanguinarium Chronicles
March 10, 2015
5:18 am

Asking questions are truly pleasant thing if you are not
understanding anything fully, however this article
presents good understanding yet.

Posted by: happy
December 12, 2014
12:47 pm

I do not even understand how I ended up right here,
but I thought this put up used to be great.
I don’t recognize who you might be however definitely you are
going to a well-known blogger if you are not already. Cheers!

Posted by: Budgeted rental beach homes in Porvorim
November 3, 2014
9:50 am

Hello my loved one! I want to say that this post is amazing, great written and come with
almost all vital infos. I would like to look more posts like this .

Posted by: Strathwood Patio Furniture
September 5, 2014
11:06 pm

Ԝhɑt type of camera did you use? That
is a decent hgh quality.

Posted by: white skinny jeans 27
May 10, 2014
9:14 am

whoah this blog is fantastic i really like studying your posts.
Stay up the good work! You understand, lots of persons are searching round for this info, you can help them greatly.

Posted by:
July 29, 2013
3:08 am

Aw, this was a really nice post. In thought I wish to put in writing like this additionally � taking time and actual effort to make a very good article but what can I say I procrastinate alot and certainly not seem to get something done.

Posted by: Babette Humbard
July 27, 2013
10:36 am

I in addition to my friends were actually viewing the good guidelines found on your web page and so all of the sudden developed a horrible feeling I had not thanked the blog owner for those strategies. Most of the young boys became absolutely glad to study them and have now quite simply been taking advantage of them. Appreciation for being simply considerate and for finding varieties of ideal subject matter millions of individuals are really needing to discover. My very own honest apologies for not saying thanks to sooner.

Posted by: Business Manager
July 27, 2013
6:08 am

The next time I learn a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my option to learn, however I actually thought youd have one thing interesting to say. All I hear is a bunch of whining about one thing that you may repair in the event you werent too busy in search of attention.

Posted by: Samatha Ecord
6 Trackbacks
June 6, 2013
5:01 am

[...] got it. They offered a personalized, cheap and convenient shopping experience for my son through a channel he prefers. And guess what? I guarantee he will forever buy his hoodie sweatshirts from that [...]

Posted by: How to Attract the Next Big Shopper: The Millennial | Retail industry
January 2, 2013
1:07 pm

[...] got it. They offered a personalized, cheap and convenient shopping experience for my son through a channel he prefers. And guess what? I guarantee he will forever buy his hoodie sweatshirts from that [...]

Posted by: How to Attract the Next Big Shopper: the Millennial « A Smarter Planet Blog
December 14, 2012
10:52 am

[...] Multi-Channel Shoppers are the Real Winners this Black Friday [...]

Posted by: Behind the Big Data Curtain this Holiday Season « A Smarter Planet Blog
December 14, 2012
9:48 am

[...] Multi-Channel Shoppers are the Real Winners this Black Friday [...]

Posted by: Cyber Monday to be a Record Setter « A Smarter Planet Blog
December 14, 2012
9:48 am

[...] Multi-Channel Shoppers are the Real Winners this Black Friday [...]

Posted by: The Digital Consumer Fuels Cyber Monday’s Record-Breaking Sales « A Smarter Planet Blog
December 13, 2012
8:52 pm

[...] Multi-Channel Shoppers are the Real Winners this Black Friday [...]

Posted by: Mobile Helps Savvy Shoppers Cash In Over Thanksgiving and Black Friday « A Smarter Planet Blog
Post a Comment