Instrumented Interconnecteds Intelligent
December, 19th 2012
1:00
 

By Raul Arce
Vice President, Travel & Transportation, IBM

The holidays are upon us once again. And with it comes visiting with family and friends, parties, last-minute Christmas shopping and, of course, traveling.

In fact, more than one in four Americans will travel 50 miles or more from home this holiday season, according to AAA’s 2012/13 Year-End Holiday Travel Forecast. I’m one of those travelers and it’s likely that you are too.

IBM has a long history of innovation in the travel industry, dating back to our work on the first airline reservation system. While IBM technology is invisible to most of us – processing tickets and travel records, self-service kiosks, supporting back-office functions – by design, this helps travel providers better focus on their primary concern, the customer.

Today, many of us are tweeting, commenting, reviewing and posting about our travel experiences regularly. We were curious what that might reveal about sentiment moving into the end-of-the-year peak travel period.

The latest IBM Social Sentiment Index turns its eye to holiday travel. Interestingly, despite the crowded skies and roads, the Index suggests that people in theU.S. are actually very optimistic about traveling. The “Desire Ratio” – the proportion of positive versus negative comments – indicates that people are “looking forward” to holiday travel by a factor of 26 to one. This represents a spike in positive sentiment and is nearly 12 times greater than last year.

Other interesting findings include: 

  • People are roughly 2.5 times more positive about flying in 2012, over 2011; this is possibly due to popular Cyber Monday deals airlines ran this year;
  • Some of the most popular topics of online conversations by travelers ranged from airline loyalty programs and the best ways to convert miles, to the rise in mobile and what to do with pets while on vacation;
  • People spoke less negatively about gas prices, which likely contributed to the positive number of people traveling; 
  • While only a small sample size, sentiment around travel providers’ mobile experiences such as smartphone apps and websites, is on an upward trend (the amount of those conversations increased 40 percent year over year);
  • And even though there is a decrease in the volume of conversations this year, comments mentioning the word “travel” during the studied time period increased 75 percent.

Of course, this index is about more than simply what we, as travelers, are talking about online. It’s about understanding the value of the conversation. CMOs from airlines, hoteliers, cruise lines, and other segments of the travel industry that pay attention to what their customers are saying  and then deliver products and services in a personalized, just-in-time fashion, could transform their business.

Imagine travel offers that are specifically tailored to a person’s desire. The social chatter around traveling with pets, for example, caught my eye. At first glance, this might seem like noise. But to a CMO, this could be a signal of a new market, or at least an opportunity to create new promotional activities directly tied to the holiday season for pet owners.

Taking advantage of insights like this can move the industry from the mass marketing to the ability for marketers to design travel offers and services tailored to what travelers – like you and I – are telling them. Customized incentives and products can address fast-moving trends and real time customer needs. Travel providers must find ways to surprise and “delight” their customers to remain competitive. What better way to drive brand loyalty than an irresistible offer that makes a customer view travel as fun again.

Bookmark and Share

Previous post

Next post

47 Comments
 
October 22, 2014
2:19 pm

Sectional sofas are given for acquire around the internet,
and you will probably ask them to delivered appropriate in your property straight away.
Once you realize the sofa will fit, it really
is time to decide if it really is a well-made sofa.
The ideal course of action is usually to comparison shop so you are able to discover the ideal sofa bed for your
specific requires.

Since you already have the cushions off with the sofa,
glance at the weight. Whilst there’s various constructive aspects and added benefits for the convertible sofa, an ottoman sofa bed delivers even considerably more.


Posted by: youtube.com
 
October 21, 2014
9:34 pm

Kohara H, Miyauchi T, Suehiro Y, Ueoka H, Takeyama H, Morita T.
Combined modality treatment of aromatherapy, footsoak, and reflexology relieves fatigue in patients with
cancer.


Posted by: VTECHTIP.COM
 
October 20, 2014
9:54 am

友人代表スピーチまでしたのに、お車代すら出ないのか。 彼は電話で私が泣いているのを何度も聞いたはずです。
絶対額じゃなくその人の中での相対額が重要なのじゃよ。 アド神原響子さん、ひいては、exciteを信用できないから退会しよう。 友達 結婚祝い

自分が安全地帯にいる間限定で、トモダチのフリをし、つかの間の暇つぶしをしているだけだね。 出してもらうの当然みたいな考えみたいで祝う気持ちも薄れたわ 結婚指輪 ハリーウィンストン
式や披露宴をやらない場合は1万あげてるよ 人の結婚式に呼ばれたことあるのか?


Posted by: カルティエ 結婚 指輪
 
October 19, 2014
4:29 pm

Presently you’ll find numerous of brands available inside Kolkata laptop market and so are offering the countless models under different segments and price.

Columbia College offers flexibility and convenience with multiple campus locations and internet based programs.
Free laptops for students in college South University online have wide various online courses in places you could fit your study into your life
and fast track your college degree.

Laptop computers are excellent Christmas gifts, but you’ll find so many to decide on from these
days and often times it can be hard to decide which ones are the
best. It is being used mostly by Meego laptops like Asus Eee PC X101 and X101h.


Posted by: http://www.unsigned.com/
 
October 16, 2014
3:09 am

相武紗季、蒼井優、芦田愛菜、新垣結衣、綾瀬はるか、石原さとみ、井上真央、
安堂ロイドみたやつならわかる こいついらなかったw演技下手くそすぎて邪魔をしていた
(音でいうとちょっと半音(上げ下げ)ましたという感じの)


Posted by: コンテンツ
 
October 16, 2014
2:49 am

Quality articles or reviews is the secret to interest the viewers to pay a quick visit the website, that’s what this web page is providing.


Posted by: リアル
 
October 15, 2014
10:21 am

Hi there, I desire to subscribe for this website to take most recent updates, therefore where can i do it
please help.


Posted by: betting
 
October 12, 2014
12:18 am

What’s up, this weekend is nice designed for me, since this
point in tikme i am reading this wonderful informative paragraph here aat my residence.


Posted by: thrush in babies
 
October 6, 2014
6:37 am

AKBの組閣だの総選挙だの、下らない事に巻き込まれたくないのは何となく分かる
やっぱチヤホヤされてただけあって世の中舐めてたとこあるんじゃないの?
ステレオタイプの頭のお硬い人がアイドル論なんか語らなくていいのに。


Posted by: www.opusfx.coom
 
October 4, 2014
11:09 am

This monstrosity is about four feet wide by three feet tall, but it really is considered one with the best long range
outdoor antennas it is possible to buy. Antennas have vanished as well as
the designs are sleeker and good-looking mobiles with better keypads for easier texting
are within the market. Ge futura hdtv antenna reviews
When the cellphone antenna was upgraded to digital, most birds did not breed and those
that did destroyed most of their own eggs.
There isn’t any simple answer for the question ‘How does HDTV work’.
Should you have trouble with all the reception look
into the connections on the TV, scan the channel
signal levels and adjust the antenna receiver. Futura hdtv outdoor antenna In most cases every time a television antenna is purchased the installation process is clearly described.
Indoor hdtv antenna reviews canada High definition television (HDTV) will be the highest form of digital television. One tip to clue
you in is the specification for smart antennas the place that
the 3000A isn’t part with the antenna interface. Diy powered
hdtv antenna Then we can look at some in the most popular HDTV technologies with the day.

The TV installation Sydney would not give you any problems and you
also can try antennas Sydney. For more information on this homemade antenna
design, see these websites. Minneapolis hdtv antenna direction When you see
upgrading your TV antenna installation, you are able to go
online and check for TV antenna or TV antenna installation.
You will find number of television antenna installation service providers inside
niche. The outdoor Hd tv antenna that is most popular is the
medium directional antenna, since it’s much less large and has characteristics that prevent or reduce interference.

Hdtv antenna direction So have an electronic digital TV antenna
Sydney can serve many benefits and applications.


Posted by: hdtv Antenna outdoor Canada
 
September 30, 2014
1:07 am

we sell craigslist phone verified accounts for $4, u can visit http://freshPVA.com for details.

With these accounts you can post unlimitted ads on craigslist.


Posted by: phone verified account
 
September 24, 2014
3:29 am

Every target audience differs, and what works for just one time-wise may not work with another.


Posted by: facebook sign up app
 
September 23, 2014
8:07 pm

This paragraph is genuinely a pleasant one it assists new
net people, who are wishing in favor of blogging.


Posted by: sms gateway software
 
September 21, 2014
1:17 am

With havin so much content and articles do you ever run into any problems of plagorism or copyright violation? My site has a lot
of exclusive content I’ve either authored myself or outsourced but it seems a lot of it is popping it up
all over the web without my authorization. Do you know any methods to help prevent content from being ripped off?

I’d really appreciate it.


Posted by: sony 4k tv 65 inch
 
September 20, 2014
7:43 am

An intriguing discussion is definitely worth comment.

I think that you need to write more on this issue, it may not be a taboo subject but
usually folks don’t discuss such subjects. To the next!
Cheers!!


Posted by: Ultra Ketone
 
September 18, 2014
11:33 pm

You actually make it appear so easy with your presentation however I in finding this matter to be really
one thing which I feel I’d never understand.
It kind of feels too complex and extremely broad for me. I’m looking
forward for your next publish, I will attempt to get the grasp of it!


Posted by: Ht Rush Reviews
 
September 12, 2014
3:25 am

Unless you are aware of any United Kinggdom is an essential piece of silicon. These veryday items
hqve pprecision ceramic ferrules with endface
and are best suited to it tjat you’re always satisfied and
when relocating, as all busiunesses need to call. And, of telecommunications course, they only accept 20 applicants ach month.A Hosted Telephony packages that have
been selling like telecommunications hotcake. Moving forward we can continjue to
attract customers that might the best rates instead of by their unscrupulous competitors.


Posted by: Issa Asad
 
August 12, 2014
5:52 am

Thanks for sharing superb informations


Posted by: Perfect Vision Today Download
 
July 19, 2014
5:59 pm

Everyything is very opwn with a clear description of the
challenges. It was really informative. Your website is very useful.
Many thankis for sharing!


Posted by: hair growth pills
 
July 3, 2014
10:45 pm

Hey there! Someine in my Facebook group shared this website with us so I came to check it out.
I’m definitely loving the information. I’m book-marking and will bee tweeting this to my followers!
Wonderfu blog and wonderful style and design.


Posted by: Home warranty ahs reviews
 
May 31, 2014
8:03 am

Lovely to find this great site and see how things are changing


Posted by: restore my vision review
 
May 20, 2014
1:04 am

love reading through an article that will make people think.
Also, thank you for permitting me to comment!


Posted by: pantun minang
 
May 16, 2014
8:54 am

What’s up it’s me, I am also visiting this website regularly, this site is
genuinely good and the viewers are actually sharing
fastidious thoughts.


Posted by: jasa fotocopy murah
 
May 14, 2014
5:47 pm

Avoid skipping meals: weight loss This really is among the really best method to lose pounds will be to take advantage of the
possibilities which exist with green tea diets.
Gorging on food is bad for the body, although is natural, especially
when taken in large quantities for long periods of time.


Posted by: pure garcinia cambogia
 
May 5, 2014
10:56 am

Good day very cool website!! Man .. Excellent .. Amazing .. I’ll bookmark your site and take the feeds also¡KI am happy to seek out so many useful information here within the post, we want develop extra strategies on this regard, thank you for sharing


Posted by: Cerita Lucu
 
March 19, 2014
4:03 pm

Remarkable! Its actually awesome piece of writing, I have got much clear idea concerning from this post.


Posted by: garcinia cambogia pure extract with hca
 
March 10, 2014
5:42 am

Hey there! I’m at work browsing your blog from my new iphone 3gs!

Just wanted to say I love reading your blog
and look forward to all your posts! Keep up the outstanding work!


Posted by: bridal henna
 
February 20, 2014
8:24 pm

I love reading through an article that will make people think.
Also, thank you for permitting me to comment!


Posted by: Zoe Price Interiors
 
December 21, 2013
10:11 pm

Hi there to all, it’s really a pleasant for me to visit this web site, it
contains priceless Information.


Posted by: http://www.homeandcarinsurancequotesonline.com
 
December 15, 2013
3:35 am

A powerful share, I just given this onto a colleague who was doing a bit analysis on this. And he in truth bought me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If attainable, as you grow to be expertise, would you mind updating your blog with more details? It is highly helpful for me. Massive thumb up for this blog publish!


Posted by: Tristan Davari
 
December 1, 2013
5:39 am

Positive statistics make travelers feel rather secure about travel in a way,since they know they will be in a active and happy-happening environments when on travel with so many other people also accompanying them. Great!


Posted by: Travelling
 
November 10, 2013
5:19 pm

If you really want to improve your search
engine rank, quality, well written content should
be your first priority. The charges of hiring a business can be
quite high and allowance to large sums over time. You can now see that ranking high on Google search engine is no longer just about
the right keywords alone, but also about visitor’s participation on your site.


Posted by: SEO
 
November 1, 2013
10:48 am

Normally I don’t read post on blogs, however I would like to say that this write-up
very pressured me to try and do it! Your writing style has been surprised me.
Thank you, quite nice article.


Posted by: garcinia cambogia supplement
 
October 20, 2013
12:26 am

Spot on with this write-up, I truly believe that this site needs
a llot more attention. I’ll probably be back again
to read through more, thanks for the information!


Posted by: http://programto.net
 
August 7, 2013
1:28 am

Good day very cool website!! Man .. Excellent .. Amazing .. I’ll bookmark your site and take the feeds also¡KI am happy to seek out so many useful information here within the post, we want develop extra strategies on this regard, thank you for sharing. . . . . .


Posted by: automobile door guards
 
August 2, 2013
3:50 am

I want to convey my gratitude for your kind-heartedness for those who should have guidance on that situation. Your real commitment to passing the solution all-around had become remarkably beneficial and have without exception encouraged many people much like me to reach their objectives. Your interesting hints and tips implies a lot a person like me and somewhat more to my office workers. Many thanks; from all of us.


Posted by: Nutrition
 
August 1, 2013
9:20 am

Simply desire to say your article is as surprising. The clarity in your post is just excellent and i can assume you are an expert on this subject. Well with your permission let me to grab your feed to keep up to date with forthcoming post. Thanks a million and please continue the enjoyable work.


Posted by: home developments home
 
July 31, 2013
7:11 pm

I like what you guys are up too. Such intelligent work and reporting! Keep up the superb works guys I¡¦ve incorporated you guys to my blogroll. I think it will improve the value of my web site :)


Posted by: beauty suggestions to
 
July 31, 2013
6:54 pm

You really make it seem so easy along with your presentation but I find this topic to be really one thing that I believe I would never understand. It kind of feels too complicated and very extensive for me. I am having a look forward for your subsequent publish, I¡¦ll try to get the hold of it!


Posted by: childhood education education
 
July 31, 2013
6:38 pm

Well I sincerely liked studying it. This tip offered by you is very helpful for good planning.


Posted by: gourmet food online
 
July 27, 2013
12:57 pm

I found your weblog site on google and examine a couple of of your early posts. Proceed to maintain up the very good operate. I simply additional up your RSS feed to my MSN Information Reader. Looking for ahead to studying extra from you later on!


Posted by: Julius Leshem
 
July 27, 2013
3:18 am

I think this is one of the most important info for me. And i’m glad reading your article. But want to remark on some general things, The website style is ideal, the articles is really great : D. Good job, cheers


Posted by: Online Learning
 
July 25, 2013
3:03 am

I�m impressed, I need to say. Actually not often do I encounter a weblog that�s each educative and entertaining, and let me inform you, you might have hit the nail on the head. Your concept is excellent; the difficulty is one thing that not sufficient individuals are talking intelligently about. I’m very joyful that I stumbled throughout this in my seek for one thing referring to this.


Posted by: Euna Banasiak
 
July 22, 2013
4:16 am

What’s up it’s me, I am also visiting this website regularly, this site is
genuinely good and the viewers are actually sharing
fastidious thoughts.


Posted by: Hildegarde
 
July 22, 2013
3:22 am

I�d should verify with you here. Which is not something I normally do! I get pleasure from reading a publish that can make folks think. Also, thanks for allowing me to comment!


Posted by: Blaine Marotti
 
July 21, 2013
7:22 pm

Definitely consider that which you stated. Your favourite reason
seemed to be on the internet the simplest factor to remember of.
I say to you, I definitely get annoyed while folks think about issues that they plainly don’t understand about. You controlled to hit the nail upon the highest and also outlined out the whole thing with no need side-effects , other people can take a signal. Will probably be again to get more. Thanks


Posted by: Zarostowe zapalenie tętnic (choroba Burgera)
 
May 7, 2013
11:09 pm

The first factor that makes up the price of gas at your local station is crude oil suppliers. This makes up about 59% of the price you pay for gas and it is determined by the world’s oil-exporting countries, particularly OPEC, the Organization of the Petroleum Exporting Countries. The amount of crude oil that these countries produce determines the price per barrel of oil.^*

Pay a visit to our very own web-site as well
<http://www.beautyfashiondigest.com


Posted by: Rolf Ferdinand
 
4 Trackbacks
 
October 4, 2014
10:35 am

非常に帽子 テンガロンハット

Smarter Transportation Archives « Page 2 of 11 « A Smarter Planet Blog A Smarter Planet Blog


Posted by: 非常に帽子 テンガロンハット
 
June 22, 2013
6:29 am

[...] to drive brand loyalty than an irresistible offer that makes a customer view travel as fun again.  What Travel CMOs can learn from tweets Leave a [...]


Posted by: What Travel CMOs can learn from Tweets | Travel and Transportation industry
 
December 20, 2012
2:16 pm

[...] holiday crush of crowded skies and roads and fluctuating airfares, an IBM (NYSE:IBM) analysis of social media sentiment suggests that Americans are increasingly optimistic about traveling. In particular, the “Desire [...]


Posted by: IBM Social Sentiment Index: This Year Holiday Travel Could Move From … | Hot Travel Blog
 
December 20, 2012
11:19 am

[...] vanquish of swarming skies and roads and vacillating airfares, an IBM (NYSE:IBM) investigate of social media sentiment suggests that Americans are increasingly confident about traveling. In particular, a “Desire [...]


Posted by: IBM Social Sentiment Index: This Year Holiday Travel Could Move From … | Best Travel Ideas
 
Post a Comment