Instrumented Interconnecteds Intelligent

Samir Mahir, CIO, Tennis Australia

By Samir Mahir

For two weeks in late January, the eyes of tennis fans, media, players and coaches around the world focused on Melbourne and the first Grand Slam of the season – the Australian Open 2013. In addition to generating a lot of great tennis and good will, the tournament created, analyzed and shared a tremendous amount of data – Big Data.

To give you an idea of the numbers: 684,457 fans attended the tournament live; 14.1 million unique visitors came to the Australian Open website; and the Australian Open Social Leaderboard tracked over 9 million Twitter references for players. In addition, about 60TB of data and video assets were captured and stored by Tennis Australia during the event, which saw 764 sets of tennis played in 127 matches in the men’s draw.

As a CIO, an ongoing and important aim of our technology solutions for the Australian Open is to deepen our fans’ engagement and enjoyment of the event. And increasingly, data is becoming a game-changer for how Grand Slam tennis is viewed and played.

For example, a real-time tool available on the Australian Open website is IBM SlamTracker which analyzes more than 41 million data points from eight years of Grand Slam tournament matches. Among other things, the tool helps fans understand what players need to do to succeed in a particular match, with a feature called, “Keys to the Match.” As a match unfolds, each player’s performance is measured against their keys and updated in real time providing a deeper level of insight – whether it’s returning a high percentage of second serves, or, if net approaches favour one opponent over the other.

For players and coaches, top performances and winning is what matters. For the first time this year, we also provided match and video analysis securely online to the players and coaches after each match. A suite of IBM analytics software crunches the match data and synchronizes it with point by point video of the entire match to deliver a detailed view of what went well and what needs to improve. Previously this analysis was only available on DVDs or USB Keys and over IPTV. Not only do we host the Australian Open event, but we are also in the high-performance business of developing professional tennis players and supporting the next generation of rising stars. Throughout the year we also use match and video analysis to refine and improve our Australian tennis players’ game and performance.

Consistent with the worldwide trend, we have also seen a huge increase in the volume of fan conversation via social media. The two weeks of the Australian Open 2013 generated more than one million tweets with the #ausopen hash-tag alone and Australian Open Facebook page grew to 887,158 likes. But tweets and status updates mean more when they are translated and visualized as trends which are directly relevant to both tennis fans and business leaders alike. Social media insights have an increasingly important role in how Tennis Australia and other organizations make decisions and engage consumers. During the tournament, advanced IBM analytics software and natural language processing was used to gauge positive and negative sentiment shared across hundreds of thousands of social media posts on Twitter, Facebook, news sites, blogs and videos.

On the court, matches are won and lost based on game plans and tactics, as well as quick reactions and decisions during rallies on the court. Players are constantly evaluating and analyzing information from the ball’s velocity and trajectory to their opponent’s body language after each point in an attempt to gain the winning edge to secure victory.

Off the court, it is true to say that data, and more importantly the analysis of this data will continue to transform the way we consume, watch and interact with tennis and other sports. Organizations that embrace and leverage this technology to inform their business decisions and connect with their consumers will gain that same winning edge over their competitors.

For more social stats on the Open check out: Australian Open 2013 Social Media Champions

 

Bookmark and Share

Previous post

Next post

12 Comments
 
December 13, 2014
2:40 am

We are a group off volunteers and opening a new scheme
in our community. Your site offered us wityh useful information too wofk on. You’ve performed a formidable job and our whole neighborhood will probably be grasteful to you.


Posted by: sendragetse
 
April 17, 2014
2:01 am

Excellent article. I absolutely appreciate this site. Thanks!


Posted by: garcinia cambogia trim ingredients
 
August 20, 2013
6:47 am

you are really a excellent webmaster. The website loading speed is amazing. It seems that you’re doing any unique trick. Moreover, The contents are masterwork. you’ve done a excellent activity on this topic!


Posted by: Home Improvement
 
August 15, 2013
9:28 am

That is really very good blog, I am glad to know. Thanks for sharing !


Posted by: Content Marketing
 
August 3, 2013
11:26 pm

Undeniably believe that which you stated. Your favorite reason seemed to be on the web the easiest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they just do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks


Posted by: Portable Projector
 
August 3, 2013
5:39 pm

A tape along with hard drive respect is essential along with normal facts heap as well as
get rid of which causes a lot of have on in addition to provides motionless power.
Sony is offering the solid systems regarding superior examining
in addition to publishing operations among Sony LTO-1 tape, together with
Ultrium One particular tape force. Sony has worked regarding these problems
and established a fantastic as well as lasting solution, and a electric effort and hard work
which usually safeguards surface of the Sony LTO1 tape, that is certainly
talented to have incredibly considerable details as well as allowing an
even in addition to consistent composing in addition to reading
ability. reset ink cartridge hp 92 jak nainstalovat inkoustová cartridge HP Officejet
4500 tonerymas měnící se inkoustová cartridge HP Deskjet
1050 cricut cartridges baby tonery do wlosow matice Instalace cartridges HP Officejet Pro 8600
cigareta cartridge náplně.


Posted by: cartridge point discount code
 
July 27, 2013
3:58 am

An fascinating dialogue is value comment. I feel that it’s best to write extra on this matter, it won’t be a taboo topic however usually individuals are not sufficient to talk on such topics. To the next. Cheers


Posted by: August Macer
 
July 25, 2013
2:25 pm
July 25, 2013
12:46 pm

This web site is known as a stroll-through for the entire data you wished about this and didn�t know who to ask. Glimpse right here, and also you�ll positively uncover it.


Posted by: Reginald Weisenberg
 
July 25, 2013
6:34 am

After examine a few of the blog posts on your website now, and I really like your approach of blogging. I bookmarked it to my bookmark website list and might be checking back soon. Pls try my site as well and let me know what you think.


Posted by: Candy Schewe
 
July 25, 2013
3:02 am

An attention-grabbing discussion is price comment. I believe that it’s best to write more on this subject, it may not be a taboo subject but typically persons are not enough to speak on such topics. To the next. Cheers


Posted by: Wilson Corsoro
 
July 21, 2013
7:26 am

An interesting dialogue is worth comment. I think that it is best to write extra on this topic, it might not be a taboo topic however generally people are not sufficient to talk on such topics. To the next. Cheers


Posted by: Alec Mcwayne
 
3 Trackbacks
 
June 10, 2013
11:59 am

[...] IBM Big Data Win at the French Open. Yeah, Serena’s 16th Grand Slam victory at the French Open was awesome as was Nadal’s 3-Set blowout of Ferrer. However, another Roland Garros winner was IBM with their use of big data and analytics. The SlamTracker enabled players and fans to analyze the games and matchups with 8 years worth of Grand Slam tennis history as well as real-time, point by point updates to the matchup information. Think of the possibilities for all sports fans as well as the general consumer. Baseball fans will be able to instantly call up-to-date stats regarding a specific pitcher vs a specific batter; e.g., which pitches work well and which don’t against a batter, which ballparks worked better for the batter, etc. All kinds of “useful” information that can be used for prideful gain at a local bar and grill. Okay, not all of this will lead to productivity gains, but it will make the use of big data, analytics, and data intelligence an increasing part of our normal lives. I look forward to that. [...]


Posted by: #TheDailyBest of Enterprise Software – June 10 | erpreadyblog
 
June 5, 2013
2:35 am

[...] SlamTracker analyzes 8 years of Grand Slam tennis data (41 million data points per match) to identify the 3 key strategies that will affect the dynamics of a particular match for each player. We call these ‘keys to the match.’ Before matches, fans can go on the website to check out each player’s keys to the match and during the match, watch player’s progress against these keys in real time—point by point. [...]


Posted by: Big Data is Big Business in World of Sports | Everything Natural Blog
 
June 4, 2013
10:12 am

[...] SlamTracker analyzes 8 years of Grand Slam tennis data (41 million data points per match) to identify the 3 key strategies that will affect the dynamics of a particular match for each player. We call these ‘keys to the match.’ Before matches, fans can go on the website to check out each player’s keys to the match and during the match, watch player’s progress against these keys in real time—point by point. [...]


Posted by: Big Data is Big Business in World of Sports « A Smarter Planet Blog
 
Post a Comment