Instrumented Interconnecteds Intelligent

Jeffrey Nichols, IBM Research Staff Member

By Richard Silberman, Writer/Researcher, IBM Communications

Jeffrey Nichols is putting a new twist on Twitter that could change the way businesses use social media to identify, engage and market to customers.

“What we actually see from Twitter is just the tip of the information iceberg,” said Nichols, who manages the social media and crowd research team at IBM Research in Almaden, Calif. “Below every tweet there’s a lot more information that people have that they’re not sharing.”

Determined to extract hidden information from social media, Nichols is developing strategies to ask questions directly of targeted strangers over Twitter. The crux of Nichols work is to move from the ubiquitous reactive approach to social media, where marketers follow and respond to what people are saying, to a proactive model where they can reach out to individuals to collect specific information.

“The number one thing we’re trying to do is to get beyond social sentiment, which is basically an aggregation of whether the crowd feels positive or negative about something,” Nichols said. “Direct engagement with individuals over Twitter allows us to understand people and their opinions a lot better than we can with a coarse measurement like sentiment.”

Soliciting information from strangers over Twitter

Nichols, who studies human-computer interaction in the User Systems and Experience Research (USER) group at IBM Research, has led several experiments that validate the viability of engaging individuals over Twitter.

Two years ago, Nichols launched TSA Tracker, which collected and displayed wait times at airport security checkpoints. Nichols and his team identified people who were at airports, based on their Twitter status updates, and asked them to share their estimated wait.

“We got a much higher response rate than we expected — above 40 percent — which suggested that this is pretty fertile area to explore,” Nichols said.

Nichols’ next study, being presented at a social computing conference this week, not only measured response rates, but also analyzed the quality of the information respondents provided. In this two-part study, Nichols sent questions via Twitter to individuals who own a particular tablet computer — and also queried people who visited Los Angeles food trucks. He then compared the Twitter replies to reviews on reputable online sites to see how closely they align.

“Once again we got a response rate around 40 percent, which shows that people seem pretty happy to respond to questions over social media,” Nichols said. “The most exciting outcome, however, is that over 70 percent of the responses were really high quality answers, and in many cases people gave us more information than we asked for.”

Modeling personalities based on Twitter text

Targeting the right people on Twitter is, of course, essential to getting high response rates and good data. To that end, Nichols and his team are currently exploring ways to analyze personality traits based on the text in social media messages. By modeling and understanding personality types, it will be possible to reach out to the right individuals, in the right way, at the right time, to elicit the best response possible.

“If you just send a person a message out of the blue and it doesn’t offer any value to them, then that’s spam and they’re not going to respond to that,” said Nichols, who is developing analytics to infer who will likely respond to unsolicited questions on a particular topic.

“If we choose to reach out to someone, we want to know there’s a very high probablilty that they’re going to react positively,” Nichols said. “Response rates of 40 percent are great, but wouldn’t it be awesome if we could get that up to 80 percent?”

New tools for Enterprise Marketing Management

Nichols’ fascination with crowds has its roots in the massively multiplayer games he once played. His interest in harnessing massive social communication and using Twitter in new ways evolved from there.

In one of his first social media experiments, Nichols and a team member used only the status updates posted to Twitter to generate summaries of sporting events comparable to those created by professional journalists. Encouraged by the results, Nichols has been on a steady path of innovation ever since.

“Going forward we hope to take what we’ve done so far, make it more business-relevant and bring it to market,” Nichols said. He is currently working to incorporate some of his techniques into IBM’s Enterprise Marketing Management (EMM) solution to support a very focused, individualized and interactive approach to marketing.

“I think our approach to using Twitter will become a routine part of doing business in the next couple of years,” Nichols said. “It’s not only going to enable companies to hone valuable relationships with individuals, but also to reach beyond and expand their established customer base.”


Bookmark and Share

Previous post

Next post

September 2, 2016
10:03 am

health villa

Posted by: sumit
March 21, 2016
6:20 am
January 6, 2016
7:35 am

כתר שיניים מחירים השתלת שיניים, השתלות שינייםרוצים לבצע השתלות שיניים? קבלו מספר עצות בבחירת מרפאת השיניים שלכם שיניים תותבות קבועות, הרכבת תותבת על שתלים, התקנת שתלים בשיניים.

Posted by: website
September 20, 2015
11:37 pm

I am in fact thankful to the holder of this web site who has shared this enormous article at at this

Posted by: Geneva
July 26, 2015
12:21 am

The Girlfriend Activation System was reviewed by HYSH Review Team on Oct 08. A step-by-step system on how to get a girlfriend. Version GFAS V2. The Girlfriend Activation System (GFAS) is an online video course that teaches you how to attract the woman you want, keep her interested, and turn her into a committed girlfriend. It is an excellent choice for men who are sick of “PUA tricks” and are interested in learning how to create a real connection with that one amazing woman they’d love to be in a relationship with. Please visit

Posted by: Haveyouseenhim
October 1, 2014
8:24 pm

These are not just functional but, add to the beauty of the interiors too.
However, there are more advanced ways to stop this problem.
Who has an extensive assortment of fantastic computer hardware
which will convince even the most militant technophobe
that computer hardware is a good thing.

Posted by: Source
September 17, 2014
1:33 pm

Interesting blog! Is your theme custom made or
did you download it from somewhere? A theme like yours with a few simple
adjustements would really make my blog jump out. Please let me know where you got your theme.

Posted by:
September 16, 2014
6:33 am

Hello there! I know this is somewhat off topic but
I was wondering which blog platform are you using for this website?
I’m getting sick and tired of WordPress because I’ve had issues
with hackers and I’m looking at alternatives for another platform.
I would be fantastic if you could point me in the direction of
a good platform.

Posted by: Buddy
September 14, 2014
10:59 pm

There are choices available in your case to bet, no
matter if at an intercontinental football or domestic football match.
Manning is very comfortable with Demaryius Thomas and Eric Decker.
There are some great UK football shirts websites that do sell competitively priced official football kits and soccer tops.

Posted by:
September 12, 2014
7:17 am

Pretty section of content. I just stumbled upon your website and in accession capital
to assert that I get in fact enjoyed account
your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access
consistently fast.

Posted by: Arturo
August 29, 2014
3:19 pm

WOW just what I was searching for. Came here by searching for Transportation St Louis

Posted by: Limo Downtown St Louis
August 27, 2014
3:11 am

Very soon this web site will be famous amid all blogging and
site-building users, due to it’s good articles

Posted by: Alex Ber
August 26, 2014
6:40 am

Make sure the connection between each section tightly fits together.
To keep your campsite free from them, here are good tips to follow:.
During a fishing trip in the ocean, the fact remains that you
just don’t have an idea of the things you could face.

Posted by:
August 24, 2014
6:25 pm

It is okay not to know who wrote War and Peace and to think that
Beethoven is a dog from a movie. The film has a prestigious visual appeal (cinematography by Dany Cohen), sets are majestic;
the score (Alexandre Desplat) is powerful, it justifies the era, the situations and at times it is
emotionally moving. Cosmic Era is another recent Gundam timeline, covering the events of
Mobile Suit Gundam SEED, and the sequel SEED Destiny, released in 2002 and 2004, respectfully.

Posted by: frozen full movie
August 23, 2014
9:31 am

It is actually a great and useful piece of information. I’m satisfied
that you simply shared this helpful info with us. Please keep
us up to date like this. Thanks for sharing.

Posted by: juega gratis flappy bird
August 22, 2014
8:23 am

Well, I initially started out assisting using organizations go open public close to 1987.
David: I just hope that everybody available is the most effective
day time actually. This way whenever we get bitten we is going to take
the antivenom and buy adequate time because of it to
get for your hospital that is often each day out and in which we can get snake certain antivenom when we ideally not have yet expired.

Posted by: Meir Ezra Business Coaching
August 22, 2014
4:58 am

Steve Mc – Nair death was murder-suicide: His
mistress Sahel Kazemi also dead (video). Jewel Quest 3 comes with awesome sound effects and graphics that are pretty decent.
Afghanistan– Honey, you mean watching a shirtless Sylvester Stallone shoot Russians on behalf
of the Taliban for Rambo III in 1988 Afghanistan isn’t romantic.

Posted by: adventure quest worlds hack no password
August 21, 2014
6:33 am

Hmm it seems like your blog ate my first comment (it was super long) so I guess I’ll
just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
I too am an aspiring blog blogger but I’m still new to the whole thing.
Do you have any points for rookie blog writers? I’d certainly appreciate it.

Posted by: building a table how to make a table how to make a headboard
August 20, 2014
8:28 pm

Genuinely no matter if someone doesn’t understand after that its up to
other people that they will help, so here it occurs.

Posted by:
August 20, 2014
1:06 pm

We were looking for the hidden camera, but no ‘ they were serious,
we were not to be the next reality show. They are available to
children of all grade and ages and are voted one of the best schools available in Arizona with different locations to choose
from. Recently, I managed a 5- month Charter school based
demonstration project with at-risk K-12 student learners,
to confirm the efficacy of the light and sound intervention, using the DAVID
Pal Alert, Light and Sound therapy devices to improve academic performance, social behaviors and sleep patterns of student participants.

Posted by: austin charter schools
August 16, 2014
12:01 pm

I believe that is one of the so much vital info for me.
And i am satisfied reading your article. But want to observation on few
common things, The website style is wonderful, the articles is actually great :
D. Just right task, cheers

Posted by: Inspired Carpets
August 13, 2014
8:36 pm

Simply desire to say your article is as astounding. The
clarity in your post is simply great and i can assume you are an expert on this
subject. Fine with your permission let me to grab your RSS feed to
keep updated with forthcoming post. Thanks a
million and please continue the rewarding work.

Posted by: goodnight quotes for him
August 11, 2014
11:49 pm

Wonderful site. Lots of useful info here. I am sending
it to a few friends ans additionally sharing in delicious.
And naturally, thanks on your sweat!

Posted by: sondage ligne
August 7, 2014
6:45 pm

Howdy! Would you mind if I share your blog with my zynga
group? There’s a lot of people that I think would really enjoy your content.
Please let me know. Thanks

Posted by: best downloads
August 2, 2014
5:35 am

Hi there, just became alert to your blog through Google, and found that it’s truly informative.

I’m going to watch out for brussels. I’ll be grateful if you continue this in future.

Many people will be benefited from your writing.

Posted by: buy fifa coins xbox one
July 24, 2014
7:44 pm

Write more, thats all I have to say. Literally, it seems as though you relied on the video to
make your point. You obviously know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something informative to read?

Posted by: casino online portugues
July 22, 2014
12:25 am

For example, the “out of memory” exception error can be
fixed by installing. If it’s less than 2GB, then you need to
install more RAM However, if you have 2GB of memory or more, then most likely there is a piece of software that is causing the problem.

Like any other kind of runtime errors, R6016 error usually happens when a
link in the sequence of processes that enables the program to launch is
missing, interrupted or corrupted.

Posted by: skype button
July 11, 2014
7:51 pm

Hi! Do you know if they make any plugins to assist with SEO?

I’m trying to get my blog to rank for some targeted keywords
but I’m not seeing very good gains. If you know of any please share.

Posted by: Verantwoord afvallen
July 11, 2014
1:09 am

Thanks for sharing your info. I truly appreciate your efforts and I will be
waiting for your next post thanks once again.

Posted by: Susie
June 15, 2014
9:56 pm

It’s perfect time to make a few plans for the future and it’s time
to be happy. I’ve read this put up and if I may just I wish to suggest you some interesting issues or tips.
Perhaps you could write next articles regarding this article.
I desire to learn more issues about it!

Posted by: Garnet
June 13, 2014
12:05 am

Somebody necessarily assist to make critically posts I’d state.
That is the first time I frequented your website page
and up to now? I surprised with the analysis you made to make this actual
put up extraordinary. Magnificent process!

Posted by: Source
June 12, 2014
7:15 am

best diet pills lose weight fast

Posted by:
June 8, 2014
1:07 am

Wow! This blog looks just like my old one! It’s on a completely different subject but it has pretty
much the same page layout and design. Great choice of colors!

Posted by: whirlpool cabrio dryer reviews
May 20, 2014
10:35 pm

Potentially you have utilized by obtaining the Crazy shirts Coupon Code just to identify that you can not utilize this less costly it supplies?
Anyone whom suppliers on the web simple Crazy shirts
Coupon Code would’ve expert this trouble. These kinds of Crazy shirts Coupon Code will often be really valued just
by net purchasers considering that they make them become problems along with skills referring
to significant profits.

You can stay clear of virtually any kind of troubles in addition to making use of a Crazy
shirts Coupon Code has to you know they will to make critical techniques instead of they will.

A great deal of the concerns absolutely consumed with the support of clients include:.

Acquiring the done Crazy shirts Coupon Code: Most Crazy shirts Coupon Code utilize an event
time-frame around that they could halt made use of to obtain a much
more budget-friendly rate or simply just helpful
strategy. With each other, an added individual rather back might acquire fortuitous utilizing your Crazy shirts Coupon Code that include passed her expiration day when your company have really never deactivated
this type of decline.

Not essentially checking out the Crazy shirts Coupon Code totally.
Prior to selecting to just what precisely sort of Crazy shirts Coupon Code
have to be made use of any person efficiently could well aren’t enjoyed uncovered
find the most from taking advantage of. You can not reckon basically all
Crazy shirts Coupon Code offer a created lesser.

Going down getting a specific Crazy shirts Coupon Code.
On the various other hand, you could make use of
software program applications keep to the real Crazy shirts
Coupon Code to ensure that you could utilize them in spite of
the truth that essential.

You can have a big amount remarkable deals
of money on a regular monthly basis using the right Crazy shirts Coupon Code when you are obtaining online.

Getting this sort of Crazy shirts Coupon Code might not be straightforward.
Need to be fact, you’re most likely to be investing bunches of objective looking for individuals Crazy shirts Coupon Code.

You have to acknowledge utilizing Crazy shirts Coupon Code in the accountable method
or perhaps you execute uncover youself to get investing a more significant
expenditure for anybody probabilities. Considering that to acknowledge a rather a
lot of components being made quickly provided with a little asking cost as an outcome of Crazy shirts Coupon Code, it does not produce just.

Potentially you have utilized by getting the Crazy shirts Coupon Code just to recognize
that you can not utilize this even more money-saving it provides?
Given that they make them come to be concerns and also efficiency associating with relevant profits, these kinds of Crazy shirts Coupon Code will regularly be
extremely valued merely by internet customers.

Obtaining the done Crazy shirts Coupon Code: A lot of Crazy shirts Coupon Code utilize a party time-frame
throughout that they may stop used to obtain a more inexpensive
expense or simply just beneficial strategy. Prior to preferring to just what specifically kind of
Crazy shirts Coupon Code ought to be made use of any person well could well aren’t
enjoyed learned discover the most from making use of.

Possibly you have used by acquiring the Crazy shirts Coupon Code merely to identify that you can not use
this more economical it gives? These types of Crazy shirts
Coupon Code will typically be exceptionally valued simply by internet customers taking into consideration that they make them end up being problems along with expertise referring to essential revenues.

Prior to deciding to exactly what exactly sort of Crazy shirts Coupon Code have to be taken advantage of any person efficiently could well aren’t delighted to found out
discover the most from using. When you are obtaining online, you can have a
big amount wonderful offers of cash on a routine month-to-month basis making use of the right
Crazy shirts Coupon Code.

Potentially you have used by acquiring the Crazy
shirts Coupon Code just to acknowledge that you can not utilize this less expensive it provides?
These kinds of Crazy shirts Coupon Code will often be extremely valued just by internet
buyers thinking about that they make them come to be issues in addition to proficiency referring to relevant revenues.

Prior to selecting to what precisely kind of Crazy shirts Coupon Code need to be made usage
of any kind of person successfully could well aren’t delighted to uncovered find the most from
making use of. When you are obtaining online, you could have a massive volume
wonderful supplies of money on a routine regular monthly
basis utilizing the ideal Crazy shirts Coupon Code.

Posted by: Crazy Shirts Coupon Code
May 19, 2014
11:35 am

However, in case you discover a coupon for Calvin Klein fragrance,
you might conserve yourself wherever from twenty or thirty money.

Bedtime routine gets underway using the bathtub after dinner,
a glass of warm milk, along with a bedtime story.

However, in case you discover a coupon for Calvin Klein fragrance, you might conserve yourself wherever from twenty or thirty money.

Bedtime routine gets underway using the bathtub after dinner, a glass of warm milk, along with a bedtime story.

Posted by: regalo extra long bed rail
April 24, 2014
10:35 am

明石産ってシールはって売ったらええねん いやブスがおもっきし黒目のディファインしてるのもきついもんだぜ・・・
秋野暢子みたいなオバハン 探偵ライフもいよいよネタ切れになってきたな
外来種でどんな被害があるか分からないよ 本当の性処理肉便器 まで落とせ

Posted by: 度ありカラコンワンデー
December 17, 2013
1:20 am

Excellent, what a webpage it is! This blog presents helpful information to
us, keep it up.

Posted by: Arlen
December 1, 2013
11:29 pm

Hi, I read your blog on a regular basis. Your humoristic style is awesome, keep it up!

Posted by: Card Payments
November 5, 2013
1:33 pm

Several of them are rife with spelling issues and I in finding it very bothersome to inform the truth on the other hand I¡¦ll definitely come again again.

Posted by: where to Buy Celestron Telescope at Affordable Rate in Australia
October 23, 2013
3:14 am

the Honda Accord mirrors placed in the same fender . And it looks compared to the first generation Honda Accord hatchback styling that is full of personality undoubtedly more impressive.

Posted by: Matériel dentaire
September 13, 2013
5:17 pm

adsense_ad_unit += ” +. Take the low-carb tortilla or wrap and put about a tablespoon or
two of cream on it. 3 oysters is said to meet our daily zinc consumption recommendations.

Posted by:
August 6, 2013
12:41 pm

The suggestions strategies and information listed here is very invaluable. I have learned a large number of helpful hints.

Posted by: pruners
August 4, 2013
9:08 pm

certainly like your web-site but you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I in finding it very bothersome to inform the truth on the other hand I¡¦ll definitely come again again.

Posted by: travelers insurance
August 2, 2013
9:49 am

I wish to get across my respect for your kindness supporting folks who actually need help with this one subject matter. Your special dedication to getting the solution all over ended up being extremely helpful and has regularly helped somebody like me to attain their targets. Your valuable information entails this much to me and even further to my peers. Thank you; from all of us.

Posted by: Solar Energy
July 31, 2013
11:55 pm

Thank you for every other informative web site. Where else may just I get that kind of info written in such an ideal method? I’ve a mission that I am simply now operating on, and I’ve been on the look out for such info.

Posted by: new inventions
July 31, 2013
10:18 pm

Thanks for every other informative blog. The place else may I get that kind of information written in such a perfect way? I’ve a project that I’m just now running on, and I have been at the look out for such info.

Posted by: your home security
July 31, 2013
5:37 am

Great blog here! Also your website loads up fast! What host are you the usage of? Can I am getting your affiliate hyperlink for your host? I wish my website loaded up as quickly as yours lol

Posted by: seed food processor
July 26, 2013
9:43 pm

Great items from you, man. I have have in mind your stuff prior
to and you’re just too great. I really like what you’ve obtained here,
really like what you’re stating and the way in which through which you assert it. You are making it enjoyable and you continue to care for to keep it sensible. I can’t wait
to learn much more from you. That is actually a
wonderful website.

Posted by: Ward
July 25, 2013
10:03 pm
July 25, 2013
10:05 am

When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any approach you possibly can remove me from that service? Thanks!

Posted by: Kristin Galbreth
July 22, 2013
3:04 am

I loved as much as you will receive carried out right here.

The sketch is attractive, your authored material stylish.
nonetheless, you command get got an edginess over that you wish be delivering the following.
unwell unquestionably come more formerly again since
exactly the same nearly very often inside case you shield this increase.

Posted by: Grazyna
12 Trackbacks
April 21, 2015
10:46 am

[…] Преведено ч […]

Posted by: Мит Джефри Никълс: друго лице за Смертер Планета | BoonGoo
August 1, 2014
8:04 am


Meet Jeffrey Nichols: Another Person for a Smarter Planet « A Smarter Planet Blog A Smarter Planet Blog

Posted by: here
August 1, 2014
7:18 am


Meet Jeffrey Nichols: Another Person for a Smarter Planet « A Smarter Planet Blog A Smarter Planet Blog

Posted by: information
August 1, 2014
3:31 am


Meet Jeffrey Nichols: Another Person for a Smarter Planet « A Smarter Planet Blog A Smarter Planet Blog

Posted by: Certain
August 1, 2014
1:51 am


Meet Jeffrey Nichols: Another Person for a Smarter Planet « A Smarter Planet Blog A Smarter Planet Blog

Posted by: importance
July 31, 2014
10:47 pm


Meet Jeffrey Nichols: Another Person for a Smarter Planet « A Smarter Planet Blog A Smarter Planet Blog

Posted by: he
July 31, 2014
6:12 pm


Meet Jeffrey Nichols: Another Person for a Smarter Planet « A Smarter Planet Blog A Smarter Planet Blog

Posted by: relatively
July 22, 2014
11:11 am

Meet Jeffrey Nichols: Another Person for a Smarter Planet « A Smarter Planet Blog A Smarter Planet Blog

Posted by:
May 19, 2014
11:10 am

Meet Jeffrey Nichols: Another Person for a Smarter Planet « A Smarter Planet Blog A Smarter Planet Blog

Posted by:
May 19, 2014
11:02 am


Meet Jeffrey Nichols: Another Person for a Smarter Planet « A Smarter Planet Blog A Smarter Planet Blog

Posted by: カラコン度なし激安
May 12, 2014
11:34 pm


Meet Jeffrey Nichols: Another Person for a Smarter Planet « A Smarter Planet Blog A Smarter Planet Blog

Posted by: 公式サイト
December 30, 2013
9:33 am

[…] the forefront of social networking and collaboration in the enterprise; and IBM researcher, Jeffrey Nichols, who is exploring the value of social media beyond […]

Posted by: Innovating with Cloud & Big Data: 2013's People for a Smarter Planet A Smarter Planet Blog
Post a Comment