Instrumented Interconnecteds Intelligent

Latha Maripuri, Director, IBM Security Services

Latha Maripuri, Director, IBM Mobile and Security Services

By Latha Maripuri

Mobile technology has unquestionably changed how we interact in both our business and personal lives. In fact, mobile devices have quickly moved from a nice-to-have technology to a necessity for most of us.

But the integration of mobile within our lives doesn’t stop there. We’re using mobile technology in innovative ways and countless places across every industry. For  example, doctors can track therapeutic effectiveness through remote monitoring apps, keeping them updated on patients even when neither is in the hospital. The examples are endless.

The importance that consumers are placing on mobile technology is now creating a shift towards putting mobile first in business. In fact, IBM recently announced a new generation of mobile enterprise technologies that are based on this point of view. Although this presents a great opportunity to modernize how interactions and organizational functions are approached, it has also already created some concerns. 

Organizations that lack a clear mobile strategy are likely to wind up making tactical decisions that lead to a disconnected client experience, unmanageable operations, limitations on future growth and exposure to an array of security issues.

To get ahead of this trend, there are four key areas that every organization must consider when creating a mobile strategy:  mobile platform, security, management, and analytics.

1. Mobile Platform: First and foremost, any organization that is adopting a mobile strategy must create a strong foundation. The right mobile platform will allow for strong functionality today and provide the flexibility to adopt future requirements. Organizations that succeed in mobile will be able to provide value and consistency at a personal level, regardless of how the end user connects. Additionally, a platform will allow mobile applications and multi channel web experiences to effectively access back end systems and data.

2. Mobile Security: Security is an absolute requirement on all mobile devices – whether owned by the enterprise or the employee through a Bring Your Own Device (BYOD) program.  It also must be considered throughout the lifecycle of developing mobile applications. The right solution gives IT control and visibility into the devices connecting to the enterprise and the ability to push out security policies – while not inhibiting productivity or user experience.

3. Mobile Management: We estimate that there will be nearly a trillion connected devices in the world by 2015 – from mobile devices to cars, ATMs and everything in between. It’s not enough to just secure all of these devices. They must also be managed to ensure they are within compliance and can quickly and easily access networks, data, and applications. This is vital since a competitive advantage of mobile technology is the efficiency and timeliness it provides the user.

4. Mobile Analytics: With mobile data usage expected to grow 20-fold by 2017, being able to analyze this information in real-time will provide businesses with a wealth of opportunities for engaging with customers and constituents in completely new and personalized ways. The powerful combination of analytics and mobile allows for location-based information to be utilized, so information can be shared at a relevant time and place. Whether that means providing sale information as a customer passes by your store, or helping them find the closest bank branch, analytics enables mobile technology to create much more valuable connections and transactions.

To understand how some companies are putting this into action, consider ING Direct Canada. The Canadian banking institution is using IBM MobileFirst technology to help clients transform the mobile banking experience with new smarter commerce, social business and security solutions.

ING Direct’s Orange Snapshot gives mobile consumers a complete and simplified view of all their accounts, as well as bill payment and email money transfers, in two secure and easy clicks. Furthermore, ING DIRECT allows clients to share their experiences through Facebook and Twitter to make saving money more intriguing. As a result of this, ING Direct learned that many clients were able to forego non-essential purchases when they could better visualize the impact of their spending habits. They translated that insight into customer value by adding a Small Sacrifices feature into their mobile application that allows users to share with their social network when they pass up a small purchase to save (such as not buying a cup of coffee in the morning). This new capability also allows them to transfer that amount quickly into a savings account.

It’s no surprise that this connected, mobile world we are living in has created a new channel full of opportunities. By rolling out a mobile technology strategy early on, organizations will be able transform their business and expand their market in ways never before imagined.

I’ll be continuing the conversation on how mobile is transforming industries and the many ways for organizations to put mobile first on Facebook at 8 AM ET on April 12th. To join the chat: http://on.fb.me/10oWEVP.

Bookmark and Share

Previous post

Next post

25 Comments
 
April 19, 2015
3:32 am

I do trust all of the ideas you have presented on your post.
They are really convincing and can definitely work.
Nonetheless, the posts are very quick for starters.

May just you please lengthen them a little from next
time? Thanks for the post.


Posted by: developer properti indonesia
 
April 7, 2015
3:50 am

Żeby wnioskować szybką pożyczkę na serwisach randkowych w VIA SMS PL należy posiadać obywatelstwo polskie oraz mieć nie
w mniejszym stopniu niż 20 i nie więcej niż 65 lat.


Posted by: prywatne pożyczki forum
 
March 16, 2015
2:22 am

There are 80 such games in Woof it Up’s Play & Train Kit which have been tested and perfected with dogs wearing e-collars and
those with limited mobility. I had been interested in computers, and games, for as long as I could remember.
This snowball effect is how great success in any field of endeavor
is achieved.


Posted by: Terry
 
March 15, 2015
5:52 pm

From this clear vision your business plan is formed.
A few dollars spent now preventing your home business office electrical equipment being destroyed could save you thousands if
this should ever happen to you. One of the most important things will depend on what type of business
you are starting online.


Posted by: Latia
 
March 14, 2015
6:54 pm

Don’t waste your valuable time making cold calls and getting rejected.
Acquiring a business phone line is important as business credit reporting agencies use the phone number to index your
business in their databases. This is because we honor the work we do and pass
that integrity onto the consumer.


Posted by: florida small business association
 
March 14, 2015
8:14 am

Kick Boxing in Duluth, part of the i – Love – Kickboxing program, is a great workout for weight loss, the results that are
achieved, even beyond weight loss, include bone density, joint strength, muscle
strength, and cardiovascular endurance. Having IBS (Irritable Bowel Syndrome) makes it
a challenge to get through the day. The skating motion targets all muscles and is a fast and
fun way to get fit.


Posted by: chapman015.wordpress.com
 
March 10, 2015
10:49 am

However, their professional duties may not allow them to keep track of each payment and
expense that they experience. But we save you the time instead and summarized the things that you have to
know on Oregon State taxes. Related issues such as alimony and custody
will continue to have tax implications of the King for years.

Use the loan for anything: payday usually has no
restrictions, meaning that you can spend the money on anything you
need. and these are not going to happen for some time to come.


Posted by: get home loan
 
March 10, 2015
3:58 am

I can see that you are an expert at your field ! The information you provided is very useful and valuable for me.. Thanks for all your help..


Posted by: arkadaslik merkezi
 
March 10, 2015
2:01 am

To break down protein the body requires water, so it is best to keep drinking water throughout the day.
“All promise to raise your metabolism and melt away fat without the need to change your diet or up your activity level. It is actually sugared with a non-glycemic fruit extract known as lohan, and this is the main reason why it does not employ artificial sweetenings, sugar alcohol and gluten or sugar.


Posted by: Novella
 
March 3, 2015
8:45 pm

The oval faux gemstones appear to have a jewelry setting and the multiple
delicate bands of rhinestones glitter with every movement.
The proceeds of the $50,000 Kickstarter campaign will be used to manufacture the jewelry and enhance the collection with new designs and line extensions in 2015.
If you just love jewelry, refresh tour wardrobe with black, white and gold multi-strand beaded
stretch bracelets and slim colorful bangles in a rainbow of vibrant colors.
There are also people that just like to wear the cross and they belong to no denomination at all.
This kind of jewelry should not be cleaned with harsh
chemicals, as semi precious stones are prone to damage.


Posted by: Brenda
 
February 6, 2015
3:43 am

Yes! Finally somethjng аbout body building.


Posted by: Prolong Trial
 
February 4, 2015
5:10 pm

The customized unlock the prospective of your PSP allowing it to play more games such
as Nintendo, Playstation one particular and Sega Genesis.


Posted by: Jane
 
January 31, 2015
3:32 pm

We saw the original Plextor M6e PCIe SSD drives come to be readily available in March
last year following CeBIT 2014.


Posted by: Gaming Ssd
 
January 23, 2015
11:45 am

May I simply say what a comfort to find somebody whho trruly understands what they are
talkijng about on tthe net. You definitely undefstand how to briong
aan issue to light and make it important. More and more people ought to check thijs out and understand this side of
your story. I was surprised that you are not more popular given that you definitely possess the gift.


Posted by: Paulina
 
January 22, 2015
5:00 pm

Awesome! Itts in faϲt remarkable article, І hаѵe gοt much clеɑr idea ɑbout from thiѕ
paragraph.


Posted by: Margie
 
December 31, 2014
11:18 am

This can be done three to four times per week for the best effect.
It will also keep hair dyes and bleaches away from heat
to prevent chemical reaction that could eventually ruin such
products. A cream-based blush is easily applied using only the fingertips and can be thrown in your purse and applied quickly and with little to no effort at all.


Posted by: weight loss water
 
December 27, 2014
2:19 pm

Hello colleagues, hoԝ iѕ all, and what youu wohld
liκe tο say regarding this paragraph, inn mʏ view its in fact awesome іn support of me.


Posted by: lumagenex.co.uk
 
December 22, 2014
1:55 pm

As the guest list grows, a simple outing unravels into chaos.
*Truth makes the face of that person shine who speaks and owns it.
*Stones and sticks are thrown only at fruit-bearing trees.


Posted by: officialbravefrontierhacks.com
 
July 16, 2014
6:44 am

Excellent blog here! Also your web site loads up fast!
What host are you using? Can I get your affiliate link to your host?

I wish my site loaded up as quickly as yours lol


Posted by: Lawyer In Peoria Il
 
August 29, 2013
6:34 am

I would like to thnkx for the efforts you’ve put in writing this website. I’m hoping the same high-grade website post from you in the upcoming also. Actually your creative writing abilities has inspired me to get my own web site now. Actually the blogging is spreading its wings fast. Your write up is a great example of it.


Posted by: sterling silver jewelry
 
August 3, 2013
4:47 am

Typically the HP LaserJet 92274A printer is unquestionably very effective, yet it’s far better to make it 100 % away from small children. Altogether, HP LaserJet 92274A printer ink cartridges is quite useful, which fairly practical for the midsize offices affecting numerous making employment on a regular basis. toner cartridge Light beam printers had been once far extra highly-priced as opposed to ink jet ink jet printers however the money necessary for these items are incredibly considerably decreased, consequently considerably so that they at this point completely overcome printer’s regarding price
tag. lacné tonery prešov hp tonery cash back komputer
za tonery hp ink cartridges plnitelný inkoustová cartridge HP Officejet Pro 8600 cheap
ink cartridges hp 901 inkoustové cartridges HP Photosmart 5520 cartridge
heater manufacturers delhi.


Posted by: Inkoustové cartridges HP 932 933
 
July 31, 2013
4:20 pm

The detail on this page is remarkably helpful. I have uncovered lots of tips and tricks.


Posted by: garden clippers
 
July 30, 2013
3:38 am

Youre so cool! I dont suppose Ive read anything like this before. So nice to seek out any individual with some unique thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the internet, someone with a little bit originality. useful job for bringing something new to the internet!


Posted by: Thora Mhoon
 
July 25, 2013
3:44 pm
July 24, 2013
3:10 am

Spot on with this write-up, I really suppose this website needs rather more consideration. I�ll most likely be again to read rather more, thanks for that info.


Posted by: Malia Dunagan
 
1 Trackback
 
June 17, 2013
1:57 pm

[...] to the study, mobile leaders are taking a strategic approach to planning mobile development and strategies, integrating mobile across the enterprise including monetization, optimizing mobile information [...]


Posted by: New Study Reveals Mobile Leaders’ Best Practices « A Smarter Planet Blog
 
Post a Comment