By Les Rechan
Corporate finance is often thought of as the central support system of an organization. It is key to ensuring that the organization not only survives, but thrives. While the core function of the CFO has remained consistent, the responsibilities and approaches of the position are rapidly evolving.
Over the next five years, the role of the CFO will continue to transform under the influence of analytics. As the primary guardians of information across all lines of business, CFOs can and should foster an analytics culture to support fact-based decision making.
Some CFOs are already ahead of the pack, applying analytics to their data to uncover hidden pockets of profitability. As data continues to grow, those CFOs who uniquely capitalize on it can proactively set leading business strategies. In fact, Gartner predicts that the amount of data stored by enterprises will grow 650 percent by 2018. Continue Reading »
Teddy Goff led a team of more than 200 people focused on digital media for President Obama’s re-election campaign. They generated more than 133 million video views, developed innovative tools to build grassroots communities, and raised more than $690 million. Recently, he and two colleagues formed a strategic marketing consultancy, Precision Strategies. Here, Goff talks about the importance of cultivating relationships and how President Obama’s re-election campaign ultimately relied on the effective use of predictive analytics.
What was the digital campaign’s key contribution to President Obama’s re-election?
It put supporters back into a primary role. We realized the most important thing we could do on the digital side was to cultivate relationships with the supporters on e-mail, Facebook, Twitter. We wanted to keep them inspired, engaged and informed. If we gave those people a reason to hit the retweet button every now and again, hit the share button, they could reach almost everyone in the United States more powerfully than we as a campaign operation ever could. President Obama on election day had about 34 million Facebook fans. Those people were friends with 98 percent of the U.S.-based Facebook population, which is more than the number of people who vote. Continue Reading »
By Michael Zerbs
Sensitivity around risk management is no longer solely a concern for large financial services organizations. In an economy still freshly scarred by the global financial crisis, what we are seeing is a pervasive questioning of the fundamental assumptions that large organizations, and individual investors so easily took for granted pre-crisis.
Questions that are now top of mind include, do I fully understand risk exposures across my organization? Can I trust my governance processes to sufficiently ensure accurate risk reporting? Can I accurately quantify the riskiness of a transaction? And, is my point of reference for riskiness really reliable? Continue Reading »
By William Fuessler
I have always loved the finance profession, and thrived on the challenging nature of the business.
No two days, no two weeks, or two months are ever the same.
Change is virtually the only constant in today’s business. Within the past decade, the rising forces of digitization, globalization and Big Data have accelerated the pace of change and have made the landscape fiercely more competitive.
Having an intimate view of the business, finance leaders have access and insight over details large and small related to business unit performance, costs, trends in customer growth and paths to innovation. They know the peaks and valleys, the risks and rewards, and what’s working, and what’s not. Continue Reading »
By Kimberly A. Whitler
What are the biggest challenges facing marketers across the globe? According to a hot-off-the-presses study conducted globally by IBM (500 marketing managers) across 15 different industries, creating growth (through the acquisition of new customers) and sustaining growth (through superior loyalty) is at the very top. Forty-two percent of respondents suggested that acquiring new customers and 36 percent suggested driving loyalty and satisfaction were the biggest challenges facing their organizations.
While these results aren’t earth-shattering as it is likely that a survey a decade ago would have yielded a similar pattern, what is surprising is the items at the bottom. Continue Reading »