Instrumented Interconnecteds Intelligent

Jill Puleri, Vice President, Global Retail Leader, IBM

Jill Puleri, Vice President, Global Retail Leader, IBM

By Jill Puleri

These are crucial times for brick-and-mortar retailers as they evolve to put the consumer at the center of all that they do. Those that make good decisions are going to prosper; those who don’t are going to slip to the back.

Central to retailers’ ability to remain relevant is their response to the mobile opportunity. Mobile commerce is expected grow 115 percent over the next 12 months. Though the opportunity is clear, capitalizing on it is full of complexity as retailers integrate web sites and supply chains together with the numerous mobile devices that consumers are using to shop.

Just a few years ago, many retailers were working feverishly to push out shopping applications for mobile devices. There was good reason for the rush: tens of millions of consumers are jumping on the smart-phone band wagon and using them to shop.

As it turns out, mobile apps haven’t proven to be silver bullet to the mobile commerce challenge. From an IBM survey of 26,000 consumers, we learned that they would rather access a retailer’s website than launch a shopping app.  Only 15 percent of consumers were aware that a retailer had a mobile application; just 5 percent downloaded the app and a mere 3 percent actually used it.

That’s not to say that mobile shopping isn’t gaining momentum, it’s just that consumers want to shop on their own terms and on their preferred platforms. With mobile technology enabling new and unconventional retail models at every turn, more traditional retailers are going back to basics. 

Usability and accessibility are key to closing the mobile sale. Terms like, “single click to buy” or “thumb enabled” are now top of mind when it comes to mobile strategies. Today’s consumers have more choice and little patience, so retailers now need to act and act quickly. 

I’ve spent my entire career in retail, focusing on solving my clients’ most important business challenges, and showing them the next big possibility at the intersection of their business and advanced technology. If retailers miss major shifts like mobile now, they’re at serious risk. It’s exciting, scary, complex, intense, motivating – all at the same time.

____________________________________________________________________

Today, Puleri was recognized as one of Consulting Magazine’s Top 25 Consultants for excellence in retail.

Bookmark and Share

Previous post

Next post

21 Comments
 
September 16, 2014
4:02 pm

Thanks for finally writing about >Helping Retailers Take On the
Mobile Challenge


Posted by: cormar carpets logo
 
August 4, 2014
8:56 am

I got this website from my friend who informed me on the topic of this
web site and at the moment this time I am visiting this web page and reading
very informative posts at this time.


Posted by: What helps to get rid of tinnitus
 
January 8, 2014
4:16 pm

Hi there! Do you know if they make any plugins to assist
with Search Engine Optimization? I’m trying to get my blog to rank
for some targeted keywords but I’m not seeing very good results.
If you know of any please share. Thanks!


Posted by: agencja reklamowa Opole
 
December 16, 2013
5:14 am

An impressive share, I simply given this onto a colleague who was doing a little evaluation on this. And he the truth is purchased me breakfast because I discovered it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this, I really feel strongly about it and love studying extra on this topic. If potential, as you develop into experience, would you thoughts updating your weblog with extra particulars? It’s extremely useful for me. Huge thumb up for this weblog submit!


Posted by: Charlie Glay
 
October 17, 2013
4:59 am

時計 エルジン ニクソン ランキング http://www.do02.com/


Posted by: ニクソン ランキング
 
August 18, 2013
3:44 am

I was wondering if you ever considered changing the
structure of your blog? Its very well written; I love what youve got to say.

But maybe you could a little more in the way of content so people
could connect with it better. Youve got an awful lot of text for only having one or 2 pictures.
Maybe you could space it out better?


Posted by: http://www.powerclinicinc.com/power-supply-repair-manufacturers/computer-products
 
August 12, 2013
1:10 pm

Very good information I discovered your blog by chance in google and here to appreciate it


Posted by: Fuji LTO 6 Tapes
 
August 7, 2013
7:36 pm

I am glad for writing to let you know what a remarkable encounter my girl had checking your webblog. She figured out some things, including what it is like to possess an incredible giving mood to get other folks without difficulty learn about various specialized topics. You really surpassed my desires. Many thanks for displaying such effective, trustworthy, informative and in addition fun guidance on that topic to Emily.


Posted by: automobile rotisserie
 
August 7, 2013
6:43 pm

Unquestionably believe that which you stated. Your favorite reason seemed to be on the web the easiest thing to be aware of. I say to you, I certainly get annoyed while people think about worries that they plainly don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks


Posted by: Local Monthly Searches
 
August 3, 2013
11:16 am

H Bright will be the Internet marketing Office manager with Databackuptapes along
with economies 16310732 LTO-6 Tape in addition
to Fuji LTO 5 Tape. As well as extensive experience of the selling in addition to trading industrial sectors and
has also been serving clients who provide the backup desires
as well as instruction buyers for the modern technology.
Sony LTX800W LTO Some A new Earthworms Hard drive Cartridge Almost all the online business in addition
to enterprises took rough pursuits for you to sustain online and company info.

What’s more, home business plus organizations set up in Earthworm (Be able to write At one time Understand Many) operation simply because fashionable daily virtually all protected long-term backup in addition to storage containers answer. hp 564xl cartridge změnit cartridges hp deskjet 1000 canon cartridge 104 HP C6180 cartridge hp 61xl cartridge ink cartridge hp 3050a obnovit inkoustová cartridge hp 6600 Lexmark inkoustové cartridges 28.


Posted by: cartridge e cigareta náplň
 
August 2, 2013
7:22 am

Forgive my stupidity, but I won’t be able to for your life of me discover your sites rss feeds. Mind directing me to it? Many thanks.


Posted by: Tiana Riofrio
 
August 1, 2013
5:17 am

Great write-up, I¡¦m normal visitor of one¡¦s blog, maintain up the excellent operate, and It is going to be a regular visitor for a long time.


Posted by: wedding you dream
 
July 28, 2013
3:34 am

You made some first rate factors there. I seemed on the web for the problem and located most people will associate with along with your website.


Posted by: Rey Lanzer
 
July 19, 2013
12:41 pm

magnificent issues altogether, you simply received a new reader.
What would you recommend about your post that you just
made some days ago? Any positive?


Posted by: chandelier juif en pendentif
 
July 18, 2013
3:00 am

I’m not sure why but this website is loading incredibly slow for me. Is anyone else having this problem or is it a issue on my end? I’ll check back later
and see if the problem still exists.


Posted by: Green Tone Pro Review
 
July 15, 2013
5:35 pm

There are a lot of different ab exercises which you
can do. If a trimmer midsection is your goal, remember to address the issue with an eye toward
health first and appearance second. These lower back muscles are critical to good posture.


Posted by: gym workout plan
 
July 10, 2013
9:09 pm

Good post! We will be linking to this particularly great content on
our site. Keep up the good writing.


Posted by: medion laptop reviews
 
July 10, 2013
7:51 am

One feature is an automatic backup for your files prior to
repair. Virus, spyware and malware and Trojan will enter your system without you even knowing
of it and put your confidential information at risk. DEFRAGMENTING THE DISK
Regularly defragmenting the drive will significantly speed up
computer.


Posted by: increase computer speed
 
July 8, 2013
12:04 pm

My brother recommended I would possibly like this website.
He used to be totally right. This submit actually made my day.
You cann’t believe simply how a lot time I had spent for this info! Thanks!


Posted by: tablet pc reviews australia
 
July 5, 2013
3:16 am

Digeus System Optimizer represents the cheapest way to speed up any PC
without expensive hardware upgrades or any technical support.

These software want connection to their personal websites simultaneously could
considerably worsen your computer performance. There are 17 products I recommend,
each of which is designed to do a certain task on the PC.


Posted by: speedy pc
 
June 12, 2013
9:11 am

excellent post. looking forward to read your posts.
Thanks for sharing it.


Posted by: wholesale uk
 
4 Trackbacks
 
August 16, 2013
8:09 am

[...] purchase coffee using their phones and build points through the company’s loyalty program. Having strong multi-channel capabilities across all platforms and devices to serve customers anytime and anywhere is what retailers must [...]


Posted by: Smarter Planet -- The Future of Mobile is Wherever, Whenever -- A Smarter Planet Blog
 
July 22, 2013
12:38 am

[...] the concept in the 1980′s. And these networks’ nimble response to the rise of online and mobile shopping has allowed them to continue to grow and thrive even as the entire retail industry experiences [...]


Posted by: Home Shopping Networks Drive Online, Mobile Retailing in Korea and Beyond « A Smarter Planet Blog
 
June 20, 2013
10:17 am

[...] of customers. They’ve moved from shopping in stores, to shopping on their computers, to shopping on the go with mobile phones while checking reviews from friends and [...]


Posted by: Ads as Furniture, and Other Ways to Engage with Consumers « A Smarter Planet Blog
 
May 27, 2013
1:32 pm

[...] well before setting foot in a store, if ever. And with smart phones, tablets and social media, the retail experience continues long after the transaction is [...]


Posted by: Mobile Analytics on the Shop Floor | IBM Curiosity Shop
 
Post a Comment