Instrumented Interconnecteds Intelligent
July, 22nd 2013

Beverly Macy, author

Beverly Macy, author

By Beverly Macy

As we look forward, one thing is clear –social business is no longer optional. From driving innovation, to providing essential client experiences, to enabling a dynamic and productive workforce, organizations are realizing they need to craft a social business strategy.

Even companies that have committed to using social technologies realize they are just scratching the surface in terms of the power of social business to transform the employee experience and the client/partner experience. They see the potential of tapping big data and turning that information into intelligence, so it’s easy to see why there’s a surge in innovation and new levels of productivity and creativity within the enterprise.

Here are three areas of focus to keep an eye on in the coming months:

1. Driving Innovation. Collaboration is the key to unlocking innovation. Large enterprises are beset with the challenge of harvesting the best knowledge and creativity from multinational workforces.

Social platforms can help make this process more efficient and effective. Companies are realizing that collaborating in real-time often sparks the creative and innovative process. In addition, the proliferation of robust mobile and tablet technology gives new meaning to ‘anytime, anywhere’.

2. Providing essential client experiences. Clients, customers, partners, suppliers –the whole business ecosystem –is coming to expect problem resolution in real time or close to real time. The ability to apply big data intelligence to solving customer concerns and even creating new solutions and products that enhance the client experience is the new ‘secret sauce’.

Add to that a level of transparency and authenticity, and the companies who ‘get’ social are beginning to realize there might be a whole new set of products and services to offer that bring new revenue while at the same time satisfying customer demands better than ever.

3. The Social Workforce. From talent acquisition to internal training to corporate responsibility initiatives, the social workforce is emerging as a powerful force within organizations. First off, the millennials expect to have these tools at their beck and call. Social technologies for them are like the telephone was for their parents. It’s a tool to be used in everyday life –at home, at work, at play.

Second, the war for the best talent is heating up. According to a recent global IBM study, 65 percent of global companies are having problems finding employees with the skills they need. Employers can’t afford a wait-and-see attitude when it comes to gaining intelligence about where top talent is viewing and responding to jobs. At the end of the day, hiring the right candidate means profitability for the firm.

For enterprises, creating and maintaining an inspiring and innovative path forward requires a full commitment to social business. It starts with educating your current senior management teams on social business to ensure the process starts at the top as it is cascaded throughout the organization.

There is no ROI in playing catch-up. Time to get busy.

Beverly will continue her discussion on social business tomorrow during her Social Media Radio Show on BlogTalkRadio with IBM VP Sandy Carter. Please join in the discussion here:

Beverly Macy is the co-Author of The Power of Real-Time Social Media Marketing and she teaches Executive Global Marketing and Branding and Social Media Marketing for the UCLA Extension. She speaks extensively on the subject of disruptive technology and social business. She also contributes to The Huffington Post and hosts the Social Media Radio with Beverly Macy on BlogTalkRadio.



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