Instrumented Interconnecteds Intelligent

 Chris Preimesberger, eWeek editor

Chris Preimesberger, eWeek editor

By Chris Preimesberger

For decades, companies of all industries – from technology giants to appliance makers to widget manufacturers – have designed and delivered their products in the same way: completely design the product, test it for defects, then deploy it to the market.

Unfortunately, an approach which puts the design and testing teams in separate silos just won’t work anymore. As our pace of innovation accelerates, the vast majority of our products, from automobiles to cameras, are becoming software-based. Hours and hours are poured into coding these products to run smoothly, and as their complexity increases, so does the risk of error.  One single misstep in thousands of lines of code, if not more, can have results that run from frustrating to fatal.

This is why the integration of product design and software testing is rising in importance. Using technology to dissolve barriers between design and test can help companies efficiently and accurately test the tremendous amount of interactions between mechanical, software and electrical components. Identifying and fixing flaws faster, as well as delivering higher-quality, safer products can mean competitive advantage. And not tying up engineers’ time with manual labor and testing means they can get back to doing what they do best: designing, innovating and advancing technology.

On Thursday, July 18th at 9 – 10 a.m. PST (noon – 1 p.m. EST), join me (@editingwhiz) in hosting a Twitter chat to discuss the next evolution of product design with product design enthusiasts Meg Selfe,  VP of Smarter Infrastructure at IBM (@ibmrational), and Chris Washington, Application Segment Manager, National Instruments (@NIglobal).

We would love your perspective on just what needs to happen to revolutionize traditional ways of smarter product design, and how integrating design and testing can build stronger, more intelligent devices – from coffee pots to medical equipment.

To join, simply follow #designandtest on Twitter, and weigh in with your comments and questions. If the time doesn’t work for you, you can also follow the chat on Storify.

Chris Preimesberger was named editor-in-chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as senior writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source.

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Hi Chris, testing team with the product design team is great. A real time open-ended external survey before every major product release cycle would get us feedback of what users “really want”

An internal 360 degree survey would also help.


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