Instrumented Interconnecteds Intelligent

Jeff Saperstein, Professor of Marketing, Hult International Business School

Jeff Saperstein, Professor of Marketing, Hult International Business School

By Jeff Saperstein & Hunter Hastings

Higher education has a well recognized crisis: the gap between what is taught in business schools and what is expected by managers in high growth industries of their incoming employees.

It is a chasm that leads to unemployment, underemployment, and disengagement for the Millennial workforce, and frustration for enterprises who cannot find and retain qualified employees for jobs unfilled.

Hunter Hastings, Professor of Marketing, Hult International Business School

Hunter Hastings, Professor of Marketing, Hult International Business School

Higher Education institutions tend to resist innovation. They are risk-averse, while being overly concerned with maintaining tradition. Frankly, it is easier for departments and professors to keep doing what they have been doing in prescriptive, conventional methods rather than find new ways to deliver education as a service in innovative and effective ways.

The disruptive solution is to engage students in active learning by applying the latest business research and enterprise architecture models to real business challenges. As a result of incorporating the use of social business, big data, mobility and cloud computing into the curriculum students leave prepared with the skills they’ll immediately use to service customers and collaborate with colleagues and partners in today’s global and digital economy.

This is exactly what Hult International Business School and IBM have partnered to do.

In an effort to combat the growing skills gap, IBM and Hult International Business School have partnered to create a first-of-its-kind curriculum that is focused on the emergence of the digital service economy, dedicated to preparing today’s graduate student with the critical skills they’ll need to be competitive and successful in today’s increasingly social and digital business landscape.

IBM and Hult are working to educate and enable students with skills that best serve today’s global, mobile and social customer. This new academic program provides Hult students with the opportunity to deepen technical and business skills in areas such as enterprise social networking, which has seen a significant uptick in adoption over the past five years and continues to grow and transform how organizations do business.

The new curriculum is part of Hult International Business School’s Corporate Partnership Elective program, and brings together MBA students with IBMers to help address the need for skills in areas like social business and analytics. Hult approaches the partnership with IBM as an opportunity for systematic innovation to improve its capability to bridge the gap between business education and the skills/competencies global hiring managers seek.

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Above is a video of a few of our Hult MBA students who are in the midst of this new curriculum. We caught up with them recently at an event at the IBM Innovation Center, Silicon Valley.

Our hope is that the students who complete this program will gain a unique advantage by building skills related to social, analytics, mobility and more and receive opportunities from leading enterprises like IBM who value their business acumen.


Follow Hult International Business School on Facebook.

About Hult International Business School — Hult is the world’s most international business school with campuses in Boston, San Francisco, London, Dubai, and Shanghai, and rotation centers in New York and São Paulo. The school offers MBA, Executive MBA, Master and Bachelor degree programs. Hult’s one-year MBA program is ranked 1st in Percentage Salary Increase by The Economist and Top 10 in International Business and International Experience by The Financial Times. For more information, go to


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December 23, 2013
3:44 am

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Posted by: Virgen Bek
September 27, 2013
2:40 am

This New MBA course would be helpful for new generation students.
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August 12, 2013
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It goes without saying, that all start-ups need to be supported, especially if the business possesses a former student. By support I mean not only material base but also useful information and a base of subcontractors they may need in future.

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August 7, 2013
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Digital economy is estimated,every business want to grip the chance.of course include lithium battery factory.

Posted by: stig
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April 8, 2014
4:36 pm

[…] Originally posted on the IBM Smarter Planet Blog […]

Posted by: New Curriculum: A Crash Course in the Digital Economy - CVC Group
October 2, 2013
8:46 am

[...] training for mentors, clear goals to evaluate mutual success, and more.   Working with, Hult International Business School, IBM, and a Service Thinking course, we recently completed some pilots aimed at creating more T-shaped graduates.  We measured success [...]

Posted by: Mentorships help students become T-shaped | Service Science
September 26, 2013
4:07 pm

[...] performance and collaborating with an industry partner on a course. It is one in which academic faculty and industry representatives work together as a team, bound together by their joint interest in the curriculum of the students – and future [...]

Posted by: Smarter Planet -- Academic Partnerships Lead to Smarter Workforce -- A Smarter Planet Blog
August 2, 2013
9:56 am

[...] Saperstein and Hunter Hastings have taught a “Service Thinking” course at Hult International Business [...]

Posted by: Hult Students and Service Thinking Cases | Service Science
August 2, 2013
1:26 am

[...] Click here to view the embedded video. [...]

Posted by: New Curriculum: A Crash Course in the Digital Economy | Everything Natural Blog
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