Instrumented Interconnecteds Intelligent

Tom Rosamilia, Senior Vice President IBM Systems and Technology Group

Tom Rosamilia, Senior VP
IBM Systems and Technology Group

By Tom Rosamilia

Cloud computing offers businesses and individuals another way to do important work — on computers that they don’t always own or manage. The cloud transforms computing into a utility, like electricity or water. It’s all about speed and convenience.

Many organizations are operating large cloud data centers packed with hundreds of thousands of server computers, and their technologists are looking for ways to differentiate their services from their competitors while reducing complexity.  Today, many of them use technologies that originated in the personal computing era to power their data centers. It’s a one-size-fits-all approach that’s out of sync with the demands of the cloud era.  In addition, these organizations still face critical issues like system utilization and management complexity.  The ideal approach is a “lights out” model and technologies that support that model.

In an effort to progress cloud computing, IBM is announcing, today, the OpenPOWER Consortium – a new initiative aimed at expanding the technology choices available to modern IT developers. This is a big step for us—and for the tech industry. We hope it will usher in a new wave of innovation that will deliver great benefits to businesses and other users of cloud services.

Under the OpenPOWER initiative, IBM will license the core intellectual property for our POWER technologies to other companies for use in designing servers employed in cloud data centers. Up until now, IBM primarily used the POWER design in its own servers.  This new initiative makes it possible for cloud services and their technology providers to redesign the chips and circuit boards where computing is done—optimizing the interactions of microprocessors, memory, networking, data storage and other components. As a result, they can get servers that are custom-tuned for their applications. Think of it as a license to innovate—delivering more choice, control and flexibility to developers of cloud data centers.

The initiative is “open” in three ways. First, we are licensing the microprocessor technology to other companies openly—meaning they get to look at the blueprints for the processor and the software that goes with it so they can take full advantage of its capabilities. The cloud service providers will be able to hire IBM or other companies to manufacture the processors and other related chips.

Second, the OpenPOWER Consortium will harness the open-collaboration business model. Companies that join will share innovations with one another and collaborate on specific technology development projects. The initial members of the consortium are Google, the search giant; Mellanox, a data center, storage and networking company; TYAN, a computer motherboard supplier; and NVIDIA, a maker of graphics accelerator chips for computers and mobile devices. The goal is to create an ecosystem of hardware and software developers to drive innovation in cloud computing.

Lastly, the initiative takes advantage of the open-source Linux operating system, which has become the operating system of choice in cloud data centers.

Why would a cloud service provider want to design its own servers? The answer comes down to differentiation and economics. In this highly competitive technology marketplace, companies want to be able to provide capabilities such as big data analytics and targeted advertising at the highest performance levels and at the most competitive prices. If a company is only using a few thousand servers, it doesn’t pay for them to invest in hardware R&D to achieve a competitive advantage. But if they’re buying hundreds of thousands or even millions of servers, the balance might tip in favor of hardware innovation.

IBM learned a crucial lesson about the power of collaboration when we threw our weight behind Linux in 1999.  We helped legitimize Linux as a reasonable alternate operating system. And it paid off for IBM and the Linux community, alike. With IBM’s endorsement, Linux quickly became an additional standard technology for large banks, government agencies and other intensive users of computing.  It became another common operating system that runs across multiple hardware platforms.  In fact, even the mainframe with its zOS operating system ships almost half of its capacity running Linux.  The lesson we learned: It’s sometimes better to share with others in the development of foundational technologies—then innovate around them.

I expect the same sort of outcome in cloud computing. If IBM and its consortium partners can create a healthy business ecosystem around a core of shared technologies, the possibilities are endless.  IBM is excited to help drive this opportunity.  In fact, this announcement shows our commitment to aggressive investment in our POWER processors and servers. Other innovations will come from our partners. The outpouring of creativity will ultimately benefit the thousands of businesses and millions of people who rely on the potential value of cloud computing every day.

_____________________________________________________

Follow IBM Smarter Planet on Google+

Bookmark and Share

Previous post

Next post

11 Comments
 
March 22, 2014
8:02 pm

With havin so much content and articles do you ever run into any issues
of plagorism or copyright violation? My blog has a lot of completely unique content I’ve either authored myself
or outsourced but it looks like a lot of it is popping it up all over the web without my agreement.
Do you know any techniques to help prevent content from being stolen?

I’d certainly appreciate it.


Posted by: acheter du viagra au détail
 
March 6, 2014
7:48 pm

I absolutely love your blog and find a lot of your post’s to be exactly I’m looking for.
Would you offer guest writers to write content for you personally?
I wouldn’t mind writing a post or elaborating on many of the
subjects you write concerning here. Again, awesome website!


Posted by: learn to how to build a website
 
February 22, 2014
5:56 am

Jouer tarot gratuit en ligne horoscope pure voyance


Posted by: voyance
 
January 22, 2014
10:30 am

Admiring the persistence you put into your website and in depth information you offer.
It’s great to come across a blog every once in
a while that isn’t the same outdated rehashed material.

Fantastic read! I’ve bookmarked your site and I’m including your RSS feeds
to my Google account.


Posted by: www.iherb.com
 
November 27, 2013
11:19 pm

Needed to send you a little remark to say thank you once again on your nice tricks you have documented at this time. It is so strangely open-handed of people like you to make easily exactly what a lot of people would have offered for sale as an e book in order to make some money for their own end, principally given that you could have tried it if you ever desired. Those basics additionally acted to be a great way to fully grasp that some people have the identical keenness like my own to figure out more in terms of this matter. I believe there are numerous more fun occasions in the future for individuals who scan through your site.


Posted by: hotel wesele warszawa
 
October 31, 2013
10:25 am

amazing photos tammy….


Posted by: Darius Gyllenband
 
August 28, 2013
3:43 pm

Designing servers from the chip up so that they’re optimized for cloud environments might go a long way to reducing the performance latencies cloud based servers have when compared to bare metal servers. It will be interesting to see the technological developments from the consortium, and the price point for the new technology.


Posted by: Susan Bilder
 
August 26, 2013
6:52 am

I read this post completely concerning the comparison of
hottest and preceding technologies, it’s awesome article.


Posted by: hosting review ipage
 
August 14, 2013
10:15 am

Both superb qualities enhanced overall quality of ibm lto 4 tape and improved data tracks 896 through 820M long tape and 12.65mm wide offers reliable movements inside of the cartridge.


Posted by: Mike Johnson
 
August 7, 2013
1:26 am

It’s a great move! Especially for GMU markets, i.e in China, this will help more ISV leverage the advantage of power to enable their cloud computing solutions.


Posted by: Joe
 
August 6, 2013
1:18 pm

Nicely stated. The industry needs alternative processors to execute a wide range of workloads. When comparing POWER to x86, POWER makes use of more cache; can address vastly more main memory; can process 2X to 4X more threads — and offers superior virtualization facilities. POWER simply delivers more computing power — making it ideal for Big Data and cloud environments.

What I expect will happen is that IBM will continue to focus its Power Systems efforts on growing its POWER/Linux base, on Big Data, on cloud, and on new innovations like Watson. I believe the OpenPOWER consortium will exploit POWER technology to build powerful new appliances and cloud servers.

One thing is for sure — having more than one processor architecture choice (x86) is good for the industry. IBM knows this, which is why it continues to offer its customers several processor choices in the systems that they build (x86, POWER, z, and a whole new generation of field programmable gate array processor environments). OpenPOWER will help ensure that the market has competitive and compelling offerings by forming an open alternative to the x86 loggerhead. This is competition is good for the industry (it drives innovation); and its good for the customer (it drives competitive pricing). Congrats to IBM for opening POWER architecture to the rest of the industry.


Posted by: Joe Clabby
 
18 Trackbacks
 
December 21, 2013
12:00 pm

[…] Google has been getting more involved in the chip industry. In August, the company joined a group started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Intel Seen Threatened as Google Mulls Own Server Chips | Bamboo Innovator
 
December 13, 2013
9:55 pm

[…] Google has been getting more involved in the chip industry. In August, the company joined a group started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Intel Seen Threatened as Google Mulls Own Server Chips « Reviews Technology
 
December 13, 2013
3:55 pm

[…] already has signaled more interest in the chip industry. In August, the company joined a group started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Google Said to Mull Designing Chips in Threat to Intel « Reviews Technology
 
December 13, 2013
12:44 pm

[…] Google has been getting more involved in the chip industry. In August, the company joined a group started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Intel Seen Threatened as Google Mulls Own Server Chips – Bloomberg | Best Laptop Place
 
December 13, 2013
12:25 pm

[…] Google has been getting more involved in the chip industry. In August, the company joined a group started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Intel Seen Threatened as Google Mulls Own Server Chips – Bloomberg | Money ChitChat
 
December 13, 2013
10:35 am

[…] Google has been getting more involved in the chip industry. In August, the company joined a group started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Intel Seen Threatened as Google Mulls Own Server Chips – Bloomberg | New Gadgets Store
 
December 13, 2013
9:33 am

[…] Google has been getting more involved in the chip industry. In August, the company joined a group started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Intel Seen Threatened as Google Mulls Own Server Chips – Bloomberg | Electronic Devices Mart
 
December 13, 2013
4:36 am

[…] already has signaled more interest in the chip industry. In August, the company joined a group started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Google Said to Mull Designing Chips in Threat to Intel – Bloomberg | Electronic Devices Mart
 
December 13, 2013
2:36 am

[…] already has signaled more interest in the chip industry. In August, the company joined a group started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Google Said to Mull Designing Chips in Threat to Intel – Bloomberg | New Gadgets Store
 
December 13, 2013
12:40 am

[…] California, already has signaled more interest in the chip industry. In August, the company joined agroup started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Google Said to Mull Designing Chips in Threat to Intel | Equizine
 
December 12, 2013
8:59 pm

[…] already has signaled more interest in the chip industry. In August, the company joined a group started by International Business Machines Corp. that licenses technology used in data centers, […]


Posted by: Google Said to Mull Designing Chips in Threat to Intel – Bloomberg | Best Laptop Place
 
September 11, 2013
5:46 am

[...] posicionar a Google como proveedor principal de servicios de Cloud. IBM parece apuntar por ahí al explicar sin explicar el proyecto [...]


Posted by: OpenPower, la inmensidad de Google y otras incógnitas | El Blog de JuanMa Rebes
 
August 27, 2013
10:42 am

[...] The Power series were previously only available for IBM servers, but now that IBM has started its OpenPower initiative the reach of this speedy new chip should be [...]


Posted by: IBM Power8 Announcement | The Maximum Midrange Blog
 
August 25, 2013
3:34 am

[...] wrote Tom Rosamilia, senior vice president of IBM’s Systems and Technology Group, in a blog post. “Up until now, IBM primarily used the Power design in its own servers. This new initiative [...]


Posted by: IBM Partners With Google And Nvidia To Better Battle AMD, Intel » |
 
August 18, 2013
9:12 pm

[...] to Open and Collaborative … for [...]


Posted by: What’s an IBM exec got to say? | Cloudspace USA
 
August 9, 2013
9:34 am
August 7, 2013
9:56 am

[...] Technology News: IBM Smarter Planet – Open and Collaborative: Cloud’s Future Cloud computing offers businesses and individuals another way to do important work — on computers that they don’t always own or manage. The cloud transforms computing into a utility, like electricity or water. It’s all about speed and convenience. Many organizations are operating large cloud data centers packed with hundreds of thousands of server computers, and their technologists are looking for ways to differentiate their services from their competitors while reducing complexity. Today, many of them use technologies that originated in the personal computing era to power their data centers.It’s a one-size-fits-all approach that’s out of sync with the demands of the cloud era. In addition, these organizations still face critical issues like system utilization and management complexity. The ideal approach is a “lights out” model and technologies that support that model. Read full story => A Smarter Planet [...]


Posted by: In the News: 2013-08-07 | Klaus' Korner
 
August 6, 2013
12:22 pm

[...] Tom Rosamilia acaba de colgar un post en el que explica largo y tendido el asunto, visto desde la óptica de IBM. Lo teneis aquí [...]


Posted by: Open Power Consortium – IBM intenta abrir el ecosistema Power | El Blog de JuanMa Rebes
 
Post a Comment