By Kaethe Engler
I grew up on a farm in Germany where my family raised cattle, horses and sheep, but I had never seen anything like the scene I recently witnessed at a cattle market in Adama, Ethiopia. The market was a sprawling collection of huts and outdoor pens crawling with all manner of livestock. Farmers, traders and buyers sized up the animals and dickered to make deals. It seemed like chaos to the untrained eye.
In fact, it was more like a puzzle to be solved. Two IBM colleagues and I who are members of the Corporate Service Corps team in Ethiopia were visiting Adama to learn how livestock markets in Ethiopia work. Our goal was to be able to make recommendations on how information technology could help them work better.
IBM isn’t known for having expertise in agriculture, but part of the company’s commitment to Africa is being willing to listen to the local people, understand their needs, and produce technology-based solutions that improve local businesses, economies and society as a whole. To read more, go to the CitizenIBM blog.