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Kaethe Engler, IBM Germany

Kaethe Engler, IBM Germany

By Kaethe Engler

I grew up on a farm in Germany where my family raised cattle, horses and sheep, but I had never seen anything like the scene I recently witnessed at a cattle market in Adama, Ethiopia. The market was a sprawling collection of huts and outdoor pens crawling with all manner of livestock. Farmers, traders and buyers sized up the animals and dickered to make deals. It seemed like chaos to the untrained eye. 

The Adama, Ethiopia cattle market

The Adama, Ethiopia, cattle market.

In fact, it was more like a puzzle to be solved. Two IBM colleagues and I who are members of the Corporate Service Corps team in Ethiopia were visiting Adama to learn how livestock markets in Ethiopia work. Our goal was to be able to make recommendations on how information technology could help them work better.

IBM isn’t known for having expertise in agriculture, but part of the company’s commitment to Africa is being willing to listen to the local people, understand their needs, and produce technology-based solutions that improve local businesses, economies and society as a whole. To read more, go to the CitizenIBM blog.

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April 13, 2016
1:12 pm

iopia were visiting Adama to learn how livestock markets in Ethiopia work. Our goal was to be able to make recommendations on how information technology could help them work better.

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Ola,Esta tudo?,estava a procura umas dicas para presentes e encontrei o seu
Adorei com o seu texto e decidi adicionar o seu site aos meus favoritos.

irei ler os outros artigos do seu blog pois tem muita info interessante.

Desejo-lhe um resto de bom dia
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September 12, 2013
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Good job Kaethe. You have nicely summarised our experience. My pleasure to have worked with you on this exciting project. Ta.

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