Instrumented Interconnecteds Intelligent

Peter Korsten, Global Leader, IBM Thought Leadership

Peter Korsten, Global Leader, IBM Thought Leadership

By Peter Korsten

Customers today wield unprecedented power. Digital tools and an abundance of information allow the modern customer to expect incredible levels of personalization and individualized service. This power is completely transforming entire industries – including fashion, retail, media and entertainment and healthcare.

Companies have long used activities like customer focus groups to figure out how to sell customers what they wanted to offer. This one-way, nonreciprocal relationship will no longer fly. Enterprises can only succeed if they understand and provide what their customers want.

The C-suite is getting the message, judging by a new IBM study conducted by the IBM Institute for Business Value – a study which is based on face-to-face conversations with more than 4,000 CEOs, CMOs, CFOs, CIOs, CHROs and CSCOs and across 70 countries and 20 industries. According to the study, more than half of C-suite leaders surveyed said customers now have a considerable influence on their enterprises.

That’s a big difference from when IBM published its first C-suite study in 2004. At that time, CEOs ranked their own customers sixth on the list of all market factors they believed would drive the most change in their organizations. Just nine years later, 60 percent of CEOs expect customer influence to go beyond traditional activities such as developing new products. Instead, they’re ready to relinquish control of what is typically considered their domain – developing business strategy. 

SP cSuite8

In fact, CEOs today feel customers have a bigger influence on their organization’s business strategy than the Board of Directors or the Corporate Strategy function.

And, according to the new study, business leaders who open up their organizations to customers and their influence are reaping the reward. High performing companies are 54 percent more likely to collaborate extensively with customers.

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Turning the old focus group model on its ear, some of the most advanced enterprises are now establishing customer advisory boards to get direct input on strategic issues. These enterprises realize that their customers will be heard – whether it’s on social media or among their peers – and they want a piece of that valuable insight.

But enterprises must be ready and willing to act based on what their customers tell them – changing course if needed to pursue new strategies that provide value to both the customer and the enterprise. It seems the C-suite, for its part, is committed. Nine out of ten C-suite officers foresee extensive collaboration with customers in the near future.

For more detail, please download the study on the IBV Tablet App on Android or iOS or visit www.ibm.com/csuitestudy.
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72 Comments
 
April 29, 2016
11:09 pm

老年癫痫用药 캩뫞ꇛꎯ튬욻춥즨퇭납뗗헄슽ꏭ햬쫢퓇즬뗜컄웥놥슦훭튮ꎻ늬닜뷙쮫퟼컷붪삱뻸맼즦룍쇸탋믬ꇎඣഊ †퀠믬짎뻭낭헙ꎽ힬헷뺽톭쫩랮럖룡ꎻ쮬훻떪틀햹뚽폔뇚째헙폟샐ꏻ뚬럔쮽폤틐춻뻲ꏼ좬뇽펶볚ꎺ떬풫틚벹ꏤ횬튻뎪럤샖폻뻃탼ꇄ쪢욿ꇸ떢탘뗎뗈틈쯲ꏘ슬쮹쯀쪭믖캹캴뾪훉ꆪඣഊ †딠킫믬틎횲떪ퟀ볔풺쏚쾰ꏕ튬컲쮪닻솻뷋뷢쾭뻄ꏼ쮬닻횻떪뷀쾭뻄뗼후뷷쪫쯇ꎭ뺿뛼헓뚽솷쪦럇쟱뒿ꏳ쪬럇뻱삭맺틽햹톽솵ꎷ햿탢쮩뛻튼캻쯞훹ꆪඣഊ †쬠틹탔믬탎후룐뗐몽뻜뷀ꏡ쮬헻뗦틄쎪햰룢쿶싕ꏰ늿릻탽믬틎쾲춣닻튻랪즢틺햹ꎽ햬뻢컍늪죜훊뺮뗼뗄삽햴죹쪡벱ꇤඣഊ †ꄠ킰뷬뺫ꏼꆡනഊ †툠쎻쳻ힽ럓뇉뚼훸ꏁ킬믬헎솾웋샰ꎴ붬헴뗅컘뗊ꏀꆺ펰쫐쎲잴뿩ꏶꆡනഊ †ꄠ우�뺫ꏼ풬


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April 29, 2016
2:30 am

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뫚ꏚ풬쏵톴ꏹ뺬믕놨춻떱룄뻐뫵쯜났ꏉ뾿뾴햴룢듹쫳횯ꏹ뮬뒹 癫痫能吃胡萝卜吗 ퟸ퇅쒪ꏘ펬쏐펻죐쓃룣쯼튬떻쓣ꏘꆿනഊ †먠쇚췺쯵톫뷛뫼틵얪돧믶퇰틦낻ꏣ뎬죔뗋퇄짛뛱힢싅쳞ꏬ떬ꏀꆺ린뚷캫ꏷ캬틒붪쒫쯣솺돑쫉춮냲쟋뾧ꇩꆣනഊ †먠죶벻ꏤඡഊ †먠쇚췺뗵진짭뗏웄쿸쎢죍뺻쇧웒샰ꆴඣഊ †찠뿬훕횮ꇐඣഊ †먠퓚럆릭ꏶ좬췧몬톣훳뗐뫄킣튥낻쿣삮ꎴ늬떻욽뾬쫌벱헤룻쳶뿬뛕놼못퓚룆뢲퟇ꎡ쎬샆쯗웄ꏰ첬뿬훕돐돤ퟢ업솨컒뇞뗈뫄냚솵솦ꎿ첬뗬훘벮뻤뫍쿃뇱돤뗉폘틼톻ꇹඣഊ †똠뗾풰듙쳎탡뗑ꏀꆺ산듏ꏳ킬킡뗄ꏣ몬쇚췺헵뗦뫄쟜ꎿ튬뻑뎭뎬컶뗒퓄솤쇏ꇋꆣනഊ †술쳞쏬펻쯐뮵ꆰඣഊ †쬠헻룻죶뿋ힸ쳅쇬짺훱훹붱돓믥쇷짋죏ꆥඣഊ †유ꎿ඿ഊ †퐠잽풿쾽뮲ꆶඣഊ †뼠ힴ뫅


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April 14, 2016
1:52 am

Alright


Posted by: joe
 
April 5, 2016
4:10 am

탐꧊ꓖ꺲믎ꌍ਍ਠ†₲뮹ﶣ곔�듇뾣곏훔�쏌﷏뾵쒡ꌍ਍ਠ†⃁ꚵ쓁 癫痫是怎么得的 𣏕꫓ꆼ잣곖믒꫐쓄뮶꾣겱질쏋ﮱ짎�껇ﮡꌍ਍ਠ†₡낿듀뒣곌욳꓀쿒톾궿꫊볁뚻꿉遲ﳖ귔듁쮣곐ꞹ﮻맊쟂零뮴쒡ꎡ뇏뿎ꋎꋒ믐ꚣ곇溜떵삡ꌍ਍ਠ†⃌욳꓀쾲ꋎ��ꮣ겵궵궵쒵삣몡낻말킣겴겳꒽타쾷냀뒣곋硫붺컊슡ꎡ넍਍ਠ†₡냄뒿듕ꎡ넍਍ਠ†⃏뿒늲믔�ﯕ琉겶좣곈컋귔욳꓀쿕슣겶볃뮷ꢸ�쯆뒡ꌍ਍ਠ†⃖뮽ꯕ﯀뒵쒻낣곈쏋﮹�뮷겡ꌍ਍ਠ†⃔궱뺲믉�곗벱뢷�쯊습쓌욳꓀쾣곇龍뛁붱곁돉ꮿꌍ਍ਠ†₿듏뾼꒶꾵쒵삣몡냕잴ꯆꎵ솳꫍쓒엑풣ꆡ넍਍ਠ†⃃뿒믎뮴ꯆꎵ쇍곁�껇낣겶벻ꯗ풼몵쒱ꚲ��ꏖ껖킡ꏈ뮺�퓖


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ힻ샏럗ퟻ뎭떹뫗훤ꇐඣഊ  搞笑日志 †쀠맗뇢솬ꏑ늬킻뗠틄훢릾믢쟔죣뛷돸ꏶ재햧퇉즩ꎽ횬붱죓믚ꆯ욣샸럋청ꏚ났컗퇞즩쳭뫥럡컉쟥쎧ꏗ횬훘뗘ퟄ풲틚뒻즦랽뗥뇄퇚훂즮ꇏඣഊ †먠뗤틃즻ꏹ즬랽쇥뾢뻌ퟍ뎲쇉쇋붽ꏘ�뗳진춽ꎷ뎬힯뗅쏘뫦뫝뗝쯄쇺쿋죂ꆥඣഊ †켠돴몿탴뚥죸ꎥ랬ퟻ힭뛔뚯믝쯘뗻쫄몶횣횮ꏐ튬떻뮶돓ꏶ떬욶췸죰쟧뿐첪쓬떻탄풱ꏂ붬슫쿤뗂진춽횷붱헓뎶쇉쇋낽ꇫඣഊ †줠쳭쟥쟡틡욻ꎮ쾬돴풿냚뷫짘춽횷즮ꏏ슬뗤솽싋짺짭뫋ꏛ뾬훚쿐퇊늪횻ꎹ사뇇춷럲뗖냄컗퇞즩역ꇔඣഊ †쨠뗕릶쟩ꏊ풬쯚폹죐뻋늪뗯쓄릿훢ꏐ쾬돴첿돟틶붻ꏅ횬붱뷓욫들냓뷫짘톽짼ꏏ좬짧낳틼낻쳣쇟쿋죂ꆥඣഊ †뼠ힴ죅럧죏틋낻ꏣ놬쾻돴쮿틦쳢럟뗉냄컗퇞ꎩ쾬쿫냫컗퇞쒩뻇쯤삭체헴쮽ꏻ뚬쪼쯇뗻닄


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February 19, 2016
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[...] Posted on October 7, 2013 by Michelle Wycoff By Peter Korsten, IBM Institute for Business Value Customers today wield unprecedented power. Digital tools and an abundance of information allow the modern customer to expect incredible levels of personalization and individualized service. This power is completely transforming entire industries – including fashion, retail, media and entertainment and healthcare. Companies have long used activities like customer focus groups to figure out how to sell customers what they wanted to offer. This one-way, nonreciprocal relationship will no longer fly. Enterprises can only succeed if they understand and provide what their customers want. The C-suite is getting the message, judging by a new IBM study conducted by the IBM Institute for Business Value – a study which is based on face-to-face conversations with more than 4,000 CEOs, CMOs, CFOs, CIOs, CHROs and CSCOs and across 70 countries and 20 industries. According to the study, more than half of C-suite leaders surveyed said customers now have a considerable influence on their enterprises. That’s a big difference from when IBM published its first C-suite study in 2004. At that time, CEOs ranked their own customers sixth on the list of all market factors they believed would drive the most change in their organizations. Just nine years later, 60 percent of CEOs expect customer influence to go beyond traditional activities such as developing new products. Instead, they’re ready to relinquish control of what is typically considered their domain – developing business strategy. In fact, CEOs today feel customers have a bigger influence on their organization’s business strategy than the Board of Directors or the Corporate Strategy function. And, according to the new study, business leaders who open up their organizations to customers and their influence are reaping the reward. High performing companies are 54 percent more likely to collaborate extensively with customers. Turning the old focus group model on its ear, some of the most advanced enterprises are now establishing customer advisory boards to get direct input on strategic issues. These enterprises realize that their customers will be heard – whether it’s on social media or among their peers – and they want a piece of that valuable insight. But enterprises must be ready and willing to act based on what their customers tell them – changing course if needed to pursue new strategies that provide value to both the customer and the enterprise. It seems the C-suite, for its part, is committed. Nine out of ten C-suite officers foresee extensive collaboration with customers in the near future. For more detail, please download the study on the IBV Tablet App on Android or iOS or visit http://www.ibm.com/csuitestudy. _____________________________________________ via C-Suite Study: Successful Businesses Turn to Customers for Strategy Support « A Smarter Planet Blog…. [...]


Posted by: C-Suite Study: Successful Businesses Turn to Customers for Strategy Support | Center for CIO Leadership
 
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