Instrumented Interconnecteds Intelligent

Keith Hopkins, Associate Partner, IBM Global Business Services

Keith Hopkins, Associate Partner, IBM Global Business Services

By Keith Hopkins

Houston, we have a problem. Our world has evolved from a time of relatively very few and simple decisions to a time when we’re not only trying to solve existing problems, but predict those that could arise in the future. The influx of new technology and data in today’s world brings new challenges. How can we analyze this data and then use the information to help our businesses succeed? In today’s age of operational excellence, many companies are using analytics to do just that.

By leveraging data and analytics, companies are gaining ground on better decision making, such as where to spend their money on marketing and what works best for consumers.

More and more businesses are using analytics to address specific problems, opportunities or questions, and data visualization is an important asset in today’s arsenal of techniques to support business analysis. While traditional analytics helps technical experts target questions and challenges within businesses, data visualization goes a step further in helping average business users across all fields develop the “next best question.”

The “next best question” is really about a new way of approaching business analysis. It breaks away from traditional analytics in several ways. While many analytics tools require vast technical skills, data visualization requires humility and humbleness above all. We need to accept that we don’t have the answers, nor do we even have a clear picture of what we are looking for. We need to enter the data visualization process with a clear and open mind.  We must approach with a “beginner’s mind” or Shoshin, a Zen Buddhist concept that means “having an attitude of openness, eagerness, and lack of preconceptions when studying a subject.”

Shunryu Suzuki, the Zen master who wrote the book Zen Mind, Beginner’s Mind, summed up the philosophy well by saying, “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.”

If we are willing to allow ourselves to be in a state of vulnerability and are open to seeing data and data relationships in a new way, the “next best question” will make itself available to us. After you develop a new set of questions and hypotheses about data, applying analytics to prove and, more importantly, disprove these hypotheses will help evolve an even deeper sense of learning and understanding about the business problem or opportunity.

Real insights don’t come from seeing new things. They’re revealed when we look at things we believed to be true with new eyes. In an effort to do just that, IBM is unveiling new visual software that enables business users to apply analytics tools no matter of their skill set or expertise. This means that people will be able to gain deep, meaningful insights, without having superior technical skills.

In an era where technology is rapidly growing and creating overwhelming amounts of data, it’s crucial to have tools to insure the information that comes from it is accessible to everyone. We’re all facing new and tougher business decisions on a daily basis, and we should all have the means to deal with them.
___________________________________________

Follow IBM Smarter Planet on Google+

Bookmark and Share

Previous post

Next post

4 Comments
 
October 10, 2014
7:19 pm

It appears that you already have an account created inside our VIP community of websites
on To keep your factors and personal data secure, we have to confirm
that it’s really you.


Posted by: ahli hack facebook
 
September 16, 2014
4:03 pm

I enjoyed the post, so keep writing. Worth reading sites like yours.


Posted by: fotomaton para bodas
 
September 3, 2014
11:11 am

Perhaps not many people know this blog, but I just found from the search engine and I loved it. I subscribe.


Posted by: Utilizacion del adverbio
 
March 9, 2014
9:19 pm

Just wish to say your article is as amazing.
The clearness in your post is just spectacular and i
can assume you’re an expert on this subject.

Fine with your permission let me to grab your feed to keep up to
date with forthcoming post. Thanks a million and please carry on the rewarding work.


Posted by: Sterling
 
4 Trackbacks
 
November 7, 2013
10:40 am

[…] design challenges—not only to software developers, but also to users who have to connect and make sense of the volume and compatibility of information. How our products look, feel and work must contribute to a […]


Posted by: Building an Environment for Innovative Design | IBMJobs
 
November 6, 2013
3:00 pm

[…] design challenges—not only to software developers, but also to users who have to connect and make sense of the volume and compatibility of information. How our products look, feel and work must contribute to a […]


Posted by: Design in the New Millennial: Connecting Tech Builders with Users A Smarter Planet Blog
 
November 5, 2013
6:10 pm

[…] For more insights on Big Data & Analytics visit IBM’s Smarter Planet blog. […]


Posted by: Made in IBM Labs: New Data Discovery and Visualization Capabilities Help Business Users Uncover Hidden Patterns via the Cloud
 
November 5, 2013
5:29 pm

[…] post ‘Visualizing’ Data to Develop the Next Big Question appeared first on A Smarter Planet […]


Posted by: ‘Visualizing’ Data to Develop the Next Big Question | Everything Natural Blog
 
Post a Comment