By Rich Esposito
Keeping pace with the latest consumer technologies is hardly a new challenge for business. Not too long ago, business leaders were scratching their heads over the idea of selling stuff over the Internet.
But if we step back from the latest gadget-of-the-month discussion and look at how companies have evolved their mobile strategies, we find many still don’t have a strategy at all. Instead, they’re taking a tactical, often siloed or reactive approach to mobile computing, rushing to build a new app without a bigger picture of how the platform can provide opportunities to generate real business value.
What’s needed is a comprehensive mobile strategy and roadmap. In fact, an IBM study of mobile leaders found that organizations that are both prioritizing mobile technology initiatives and implementing a mobile strategy are twice as likely to receive IT budget increases and experience revenue growth of 10 percent or more.
To build a solid mobile strategy, organizations need to address four key questions:
- Transform: How can we drive revenue, increase productivity and deliver new business value through mobile?
- Engage: How can we more deeply engage with our customers, our employees and our partners through mobile experiences?
- Build: How do we quickly build, run and update our apps to keep up with changing customer demand?
- Optimize: How do we manage and secure our mobile infrastructure, and optimize its performance?
At IBM, we’ve invested in expanding our mobility services portfolio to focus on mobile infrastructure strategy, security, app dev platform and rich analytics and collaboration apps, as well as the network and mobile device procurement, virtualization and management.
For example, we recently helped a leading consumer device manufacturer uncover issues on an upcoming flagship device. Using our Smart and Embedded Device Security services, the manufacturer was able to fix the identified vulnerabilities ahead of the product launch, while integrating the assessment process into their development lifecycle.
If there is one certainty in life, it’s that technology is constantly changing, and soon enough we’ll be talking about the next big thing.
What isn’t changing is the fundamental requirement for organizations to continuously innovate and deliver business value through mobile initiatives. Achieving this, while protecting the enterprise, requires a clear strategy from the start.
Follow IBM’s mobile discussion next week from Mobile World Congress on Twitter using #IBMMWC.