Instrumented Interconnecteds Intelligent

Posted by
in

Post feed

RSS 2.0

Kent Deverell, CEO, Fluid Inc.

Kent Deverell, CEO, Fluid Inc.

By Kent Deverell

After a long, cold winter, spring is finally arriving – meaning shoppers will be out in full force looking for the latest in warm weather fashions.

As consumers begin the process of researching these products, they’ll be looking for the most complete, immediately available source of information. So it’s very likely their visits to a retailer’s store will segue into visits online. Of course, retailers want that brick and mortar experience to transition to their websites; close the loop, make the sale.

But, consumers’ online shopping experiences don’t always compare to what they’ve come to expect when entering a retail store. Online, is there a helpful rep to guide consumers to the right products, based on asking the right questions and taking into account your unique needs?

Chances are, the answer is no. My company, Fluid, Inc., is changing that.

Today we’re seeing greater demand for a more intelligent breed of mobile app that can instantly provide personalized advice, anywhere and anytime. And yet, the average experience for today consumers who visit and navigate retailer’s websites is not much different than what they experienced at the onset of digital shopping years ago.

We still comb through myriad menus and links to find the products we seek. We still type keywords into a rudimentary search engine box, hoping for the best. Even via mobile commerce… the consumer is forced to adapt to someone else’s view of what digital shopping should be. Consumers dig through data-driven content like a pile of clothes — with no sales rep there to say “Can I help you?”

How do we answer the demands of an increasingly Millennial consumer base that demands personalization? By tapping into the power of cognitive computing.

At Fluid, our mission is to create personalized, digital experiences that will change the way all consumers shop. Thanks to IBM Watson’s ability to interact naturally with human users and discover insights from massive amounts of data, we’re building an interactive shopping experience and taking consumer engagement to a new degree of personalization and service.

Our Expert Personal Shopper (FluidXPS) app aims to shift the paradigm of how we shop – from linear to conversational dialogue. Now, rather than simply typing keywords into an online search, shoppers can ask actual questions of the app, as they would a sales associate in a store. The app will draw data from underlying sources like product information, customer loyalty data, sales histories, user reviews, blogs, relevant magazines and publications and travel documents to give users a thoughtful answer and a highly unified, enhanced, enriched and personalized shopping experience.

Fluid is currently building customized prototypes of the FluidXPS app for several brand clients, including leading outdoor apparel and equipment retailer, The North Face.

Imagine buying technical gear, like a tent, online today. You would visit a retailer or marketplace website and search for tents by narrowing down factors like size, style, and a pre-determined list of features. Compare that to the in-store experience of engaging with an associate and saying, “I am taking my family camping in upstate NY in October and I need a tent. What should I consider?” Fluid’s Watson-enabled mobile app will enable consumers to make this same query online in plain English to find the perfect tent as well as unexpected items needed to complete the experience.

Through our partnership with IBM, we are taking consumers into a new era of computing. Soon, you’ll no longer type the word ‘backpack’ in a retail website’s search box and spend hours poring through dozens of options, reviews, and more in finding the ideal product. Instead, you’ll ask Watson what type of backpack is appropriate for a 14 day hiking expedition in Patagonia and quickly receive personalized, data-driven responses to efficiently guide your decision.

The power of advanced technologies like cognitive computing, coupled with the ability to access information online and through mobile devices, offers consumers the most accurate, applicable information for their situation almost instantly. Shoppers who leverage apps that learn from experience and answer complex questions with data-driven insights will be empowered to make smart, satisfying purchases.

As new products hit the market every day, consumers need to make sure they have information on all the choices they have when they’re shopping. Rather than trying to do it all themselves, the Fluid XPS can provide access to the information consumers are looking for instantly. By creating this interactive experience, we’re changing how decisions are made by both consumers and businesses.

Bookmark and Share

Previous post

Next post

37 Comments
 
October 17, 2014
5:28 am

Nice info there. Visit
Online moble/laptop shopping </a


Posted by: anees rehman
 
October 10, 2014
2:39 pm

It would help to talk about the operation with people that have
had the same process done. There are quite a few qualified cosmetic surgeons overseas
who are notable for producing quality, amazing, and flawless results.
and few, if any, of his former patients would disagree.


Posted by: solomon islands
 
October 10, 2014
2:01 pm

Yellow bridesmaid dresses are great for summer and spring weddings because they
add flair and class to your wedding. If you want to experience wearing dresses like most celebrities do, then you should
constantly search for dresses on the internet. Women in India have turned back to traditional clothes like sarees with dark colors and attractive designs.


Posted by: bandage studio m dress macy's
 
September 29, 2014
10:05 am

If you are going to repair your vehicle then firstly
you have to change the brakes. She and the player had three dogs together, including a pocket beagle named Penny
and a dachshund named Cali. This specific part is likewise accountable for the trolley’s
safe working ability. In the years to come we will launch some more spate of
services which will help us to establish a strong foothold
in the global market. Whether the engagement is as simple as an assessment to
identify deficiencies and potential improvements
or as complicated as a complete outsourcing model, Cross – Realms, Inc’s engineers will help identify the
deliverables and risks, navigate the obstacles, assign the necessary resources, and deliver end-to-end.

Wonderland miami is not only for fast movers, they have also cabaret dancer for young hearts,
that provide a full of entertainment who prefer this nightly
entertainment and style of music because this is a great location to check
out the latest DJs and hit tracks as well as there is ample room for socializing and mingling with other customer and dance-floor can get quite congested.
Whether, domestic or international truck load carrier covers every facet of logistics.

Many people in Cheshire feel retirement planning is a challenging and complex task and there are various tools required
to plan ideally. Search online using your favourite property websites and
have a chat with agents in person. Usually
linear strobe lights are soldered firmly which provides vibration resistance, so that
the lights can operate even when the car is treading on very uneven terrains.


Posted by: natural gas storage companies
 
September 28, 2014
4:08 am

Furthermore, feeding live food is difficult as all live meals have a much higher
risk in bringing bad bacteria or microorganisms that maybe harmful to your fish.
With the high temperature sensitivity of some perishable
goods, it’s easy to understand why so many companies
rely on vacuum insulated panels such a Thermo – Cor to ensure the quality of their products.
Players doing solo or non-healing players benefit most
from this profession as they can replenish themselves with food.


Posted by: sea ray cockpit refrigerator
 
September 26, 2014
1:30 am

Hello, your blog content is very nice and giving great full information. we are given GiveTech is a non-profit organization. 100% of GiveTech’s profits go to serving people and communities in desperate need in nations that need it most. Please know more click here http://www.givetech.com.au/


Posted by: Buy online laptop Australia
 
September 24, 2014
8:07 am

When you add a Collapsible Car Organiser with your personal letter, you increase your chances of prospects selecting you over the competitors.


Posted by: mark brown
 
September 24, 2014
6:54 am

Hello, your blog providing great information, we are giving services Seodecor.com is a platform designed to implement our proven business and skills providing high quality home décor to clients worldwide Please know more click here http://www.sewdecor.com/


Posted by: Queen Bedskirt
 
September 23, 2014
9:25 am

Launch of India’s Biggest Online Shopping Mart with all exclusive products on launch first time in Indian history of online shopping. Be Ready to enjoy the fest…………
order your products


Posted by: Daniel
 
September 22, 2014
9:40 pm

The HCG hormone stimulates the hypothalamus gland, which regulates your metabolism.
Believe it or not, many dieters claimed that you can see
the result in less than a week; you can actually
loss 1 to 3 pounds each day. There is also an eating regimen that you will have to follow very closely.


Posted by: weight loss Chart for hcg diet
 
September 21, 2014
5:22 pm

From the great outdoors to a departure from the ultra-skinny styles that have dominated for seasons now,
thestreet stylefashion wear for this fall are manly,
wearable and, with a few of our tips, can even help you save a few bucks.
Firstly, you have access to millions of online stores worldwide at the click of a button. Their wearers are vivacious and playful, yet they don’t take themselves too seriously.


Posted by: Celebrity Wardrobe malfunctions 2012
 
September 20, 2014
10:44 pm

The best part is you do not have to deny your sweet tooth using these quick weight
loss diets. Was it mixed with alcohol and sprayed it would be devastating, one can imagine
to have. For those instances, a buddy may provide support when necessary.


Posted by: low energy products
 
September 20, 2014
9:17 pm

This is amazing stuff. Good bye to brick and mortar if we already have not said good bye already. Remember when Blockbuster did not think of Netflix as a threat. Times are changing quick. Artificial Intelligence is amazing


Posted by: buy ammo online
 
September 20, 2014
11:29 am

Somewhere in the middle is your best option as it is not too expensive nor
will the surgeon take an excessive amount of time to
complete the job. You need to be very selective
when choosing a plastic surgeon. Information You Should Know
About Plastic Surgery is another excellent instance
of this.


Posted by: plastic surgery korea cost
 
September 20, 2014
9:37 am

Frequently, customers end up buying more as they peruse your website, because they want to take advantage of the discount while it is still valid.
If you are interested in Lonex you can get more details at.
Be sure to fully grasp the actual alteration needs connected with any online marketing program prior to deciding
to concur.


Posted by: social media marketing vs traditional marketing statistics
 
September 19, 2014
5:49 pm

It is very common to experience 2 or 3 pounds of weight loss after the first
day. These foods are examples of healthy, high calorie foods that you should be consuming on a
regular basis. Rolls demonstrates that eating these varieties of
meals, principally before the main meal, may lead to eating fewer unhealthy calories during the following
dinner.


Posted by: weight loss using Hcg homeopathic drops
 
September 18, 2014
8:19 am

Try checking Online Shopping this.


Posted by: Ria Mie
 
September 18, 2014
8:16 am

Today most of us usually used mobile phone because it is handy and you could access it anywhere you can.It is good to hear that you give advices for online shoppers because that’s what they need especially if new shoppers shop.


Posted by: Ria Mie
 
September 17, 2014
11:51 pm

Admit it, it is tiresome to shop from one location and transfer to another location. What is worse is that there are no available stocks for the merchandise you want to buy. In online shopping, you do not need to waste your precious energy when buying.


Posted by: Online Shopping Mexico
 
September 15, 2014
9:25 am

So the next time you use Social Media remember it’s potential power and always
be on the lookout for ways you can use it to your advantage.

This checklist will refer to implementing optimizations in a Word – Press Blog.
To learn more about meta keywords and search engine optimization, read up here: Optimizing Search Engine Results with Meta Keywords.


Posted by: waikiki beach vacation package
 
September 11, 2014
9:14 am

Hello,
I like that Imagine buying technical gear, like a tent, online today………………….
online shopping


Posted by: poudelbirsha08
 
September 5, 2014
8:49 am

we also doing online shopping….. For more information http://www.flazee.com/


Posted by: Dinesh
 
September 4, 2014
8:59 pm

It is a very strong line, but it is also very sensitive, making it a
great line when fishing for trout. After users select their avatar they’re transported into their apartment.
Here are the guild quests along with a handy location and a
listing of the reward for completion.


Posted by: dock box for sale michigan
 
September 4, 2014
1:11 pm

The Maharashtra State Tax on Professions, Trades, Callings and Employments Act, 1975 mentions that:.
Of course, it spirals from there if you have 1099 income or use additional schedules,
such as income from a business, like Schedule C. This can eventually lead them to the courts,
which would spend them a lot more instead of just hiring a team of financial experts,
professionals who would work hard to give them
the business reports, analysis and assessments they need.


Posted by: Boca Raton CPA equipment
 
September 4, 2014
7:11 am

The best advantage of online stores are usually available 24 hours a day, and those consumers who have Internet access can Shop from USA Stores.


Posted by: ishopinternational
 
September 3, 2014
5:25 am

Essential is a good set of insulated waders as
well as a hooded, waterproof coat to wear over your clothing and
waders. At times, your sailing instructor may need to issue an order and
have it followed immediately. Here are the guild
quests along with a handy location and a listing of the reward for completion.


Posted by: custom marine freezer boxes
 
September 3, 2014
12:44 am

Corporate Taxes: All business structures pay taxes on the income made in that particular business.
If you have received IRS tax notice, you need not to be
panic. Validation during – Data Import to ensure base data is correct resulting in generation of.


Posted by: boca raton financial advisors
 
August 26, 2014
5:27 am

Great little article


Posted by: Ideal World
 
August 20, 2014
1:59 am

Fantastic article! Thanks for share


Posted by: Michael Appel
 
July 19, 2014
1:36 pm

Mobile Phone changed the history of communication.
This site is mobile Phone is Mobile Phone relevant site which is informative and well organized. It impressed me. To find out all mobile phone shop in Chandigarh,Punjab,India. click here mobile shops in chandigarh


Posted by: shaharulmia
 
July 18, 2014
6:47 am

it is rely a nice blog. Thanks for sharing your thought.


Posted by: baby products online
 
July 10, 2014
8:07 am

It is a very best blog.


Posted by: clickbuy
 
July 8, 2014
7:14 am

you put an effort on this blog thanks for sharing this blog


Posted by: haris
 
June 30, 2014
2:58 am

Such a nice blog. and thanx for the sharing.


Posted by: Branded handbags
 
June 18, 2014
11:24 am

best and cheaper website in india for online shopping is http://www.exclusivebazar.com


Posted by: amarjit
 
June 5, 2014
8:38 am

Online shopping in Pakistan, Pakistan online shopping, online shops in Pakistan, online garments shopping in Pakistan, online shopping in Lahore Pakistan


Posted by: duty free shop
 
April 24, 2014
7:11 am

This is what i was looking for :) it swill be very good information for my students.


Posted by: protein tozu
 
3 Trackbacks
 
June 24, 2014
5:45 am

[…] Links: Personalizing The Online Shopping Online Shopping Chinese Online Hopping Could […]


Posted by: A Deeper Insight Into The Benefits Of Online Shopping | onlineshopng
 
April 24, 2014
4:25 pm

[…] chief executive Kent Deverell gives people a taste for such an experience in a blog post […]


Posted by: E-commerce startup Fluid uses IBM's Watson. Now IBM invests in Fluid | VentureBeat | Deals | by Jordan Novet
 
April 24, 2014
2:19 pm

[…] effort supply the public with unadvertised discounts and other information that could be useful to online shoppers who prefer ordering on the Internet compared to finding local retailers. The reports, guides, blog […]


Posted by: 22-250 Ammo Stockpiles Found Reduced for Online Orders by iTrustNews.com | Body Armor / Bulletproof Vest for Sale
 
Post a Comment