Instrumented Interconnecteds Intelligent

SP Masters iPadBy Rick Singer

Ever since Augusta National Golf Club hosted its first Invitational event in 1934, a commitment to history and tradition has permeated the fabric of the Masters Tournament, which begins play this week.

While the Masters has delivered many thrilling, magical moments among the Georgia pines of the Augusta National golf course, many people may not be aware of the Tournament’s unwavering dedication to enriching the game of golf. From playing 18 holes on each of the Tournament’s four days — instead of 36 holes on the third and final day, which was the standard 80 years ago — to introducing the first cumulative over/under scoring method, the Masters has consistently established innovative practices that became and remain standards in the sport.

In recent years, several of Augusta National’s new innovations have focused on using digital technology to enrich golf fans’ enjoyment and experience of the Tournament. First and foremost, the Masters strives to be a service to the game of golf by presenting the competition in the most compelling way possible through the innovative use of digital technology. Recently, we’ve seen Augusta National create new ways to feel a part of the Tournament, wherever they are around the world, and through many different types of mobile devices.

INFOGRAPHIC The Masters. A history of firstsWhether you prefer following the competition via interactive apps on an iPad, iPhone, Android or other mobile device, there’s a way for fans of the Masters to watch live HD-quality video on eight channels, follow real-time scores, read the latest news and see highlights. This is just another way the Masters has changed the way fans can stay close to the Tournament, and it is proving to be more important than ever.

While many Masters enthusiasts will be sitting at home watching the Tournament on TV, an increasing number of people will catch the action on a tablet or other device at the same time or when they’re on the go. In fact, last year more than 14 million patrons visited all the digital platforms, a 19% increase over 2012, accounting for an amazing 342 million page views.  And the innovation doesn’t stop at the informative website and enhanced apps. Delivering what a fan wants, when they want it, requires an advanced predictive cloud computing infrastructure that can automatically assign the appropriate level of computing power based on an analysis of the real-time traffic, live video coverage schedule and other sources to predict future traffic to the infrastructure, automatically adjusting the computing resources as required.

Rick Singer, Vice President, Sports Marketing, IBM

Rick Singer, Vice President, Sports Marketing, IBM

And don’t be misled by the simple and historic hand-operated white and green leader boards we see on TV. They may be operated manually, but there’s highly sophisticated technology behind the scenes that delivers up-to-the-second scoring electronically to these locations on the course at the Masters. The same information is offered immediately to mobile and web users, and to the CBS, ESPN and International TV broadcasts.

Entering its ninth decade in existence, the Masters remains devoted to developing and adopting new technologies — from creating state-of-the-art greens to producing and distributing HD quality live video feeds to smartphones – that deliver an unparalleled experience to its fans. Clearly a pioneer in the game of golf, Augusta National also is a leader among organizations around the world that are seeking new ways to innovate and integrate cloud and mobile computing technologies into the foundation of their business, so they can use technology and data as a resource to engage, inform and better serve their fans.

Bookmark and Share

Previous post

Next post

4 Comments
 
September 21, 2014
2:45 am

For that you need to consult some good physician who will evaluate your health
and would suggest you the right diet plan that will. Besides
seafood a couple of times every week, rely of plenty of colorful fruit, leafy
green veggies and nuts to fill up your belly. If
you don’t wait long enough, you might see a negative result
that isn’t true.


Posted by: weight loss hcg hormone
 
May 4, 2014
5:37 am

I believe what you posted made a great deal of sense. However,
consider this, suppose you wrote a catchier title? I ain’t saying your information isn’t solid., but what if you added a headline to possibly get
a person’s attention? I mean How Tradition & Technology Bring the Masters to Life


Posted by: Kami
 
April 30, 2014
3:49 am

great job


Posted by: akumuliatoriu supirkimas
 
April 11, 2014
1:18 pm

It’s better to be on air but are we really on air still we have to work on air to connect with us and interact through various light beams


Posted by: Rahul Kumar
 
Post a Comment