Instrumented Interconnecteds Intelligent

Posted by
in

Post feed

RSS 2.0

Sam Seddon, Wimbledon Client Executive, IBM

Sam Seddon, Wimbledon Client Executive, IBM

By Sam Seddon

The Wimbledon Fortnight is nearly here and the All England Lawn Tennis Club (AELTC) once again transforms itself from a small private tennis club in South West London into a massive, data hungry environment!

During The Championships, IBM and AELTC create a unique digital environment providing an immersive experience to tennis fans around the world. This is achieved through insights and visually innovative content delivering to fans an experience intended to be “the next best thing to being here.”

This year, to mark our 25 year partnership, we are introducing the Wimbledon Social Command Centre, powered by IBM Softlayer cloud, as well as enhanced mobile and iPad apps and a redesigned SlamTracker. Together, we plan to deliver the most engaging Championship yet.

The Wimbledon Social Command Centre will help the digital editorial team understand ‘what are the key topics of conversation happening now?’ Who is of most interest; which players are being talked about; what are the topics of conversation and who is influencing that the most? By understanding the conversation in real time they can respond by providing more engaging content and draw people into their own digital channels delivering a better fan experience.

YouTube Preview Image

Also new for 2014 are redesigned visually engaging mobile iPhone and Android apps providing comprehensive coverage of the Championships through live scores and results, news, live blogs, photos, live video and more. The new apps will also allow personalization of content so users can develop their own unique feed of data tailored to their interests.

IBM SlamTracker has also been redesigned. A new sleek interface simplifies data insights for tennis fans, displaying graphical insights for key points as matches unfold. SlamTracker will continue to provide Keys to the Match. These have been refined and simplified so that they are more fan friendly and based on specific stats within the players’ control.

All these solutions require a seamless digital experience. That is all delivered via IBM’s private SmartCloud. We use sophisticated dynamic provisioning technology to analyse multiple data sources from player popularity, web logs to social media conversations allocating just enough capacity.

Getting the capacity just right allows IBM to save costs while still delivering the highest quality of service. New for 2014 we have added SmartCloud Orchestrator into the environment that has helped reduce provisioning times by 50 percent. We also use Watson technologies to constantly analyze the next 90 minute predictions and the multiple structured and unstructured data sources we use. This allows further tuning and cost saving within the infrastructure to ensure a perfect visitor experience.

SP SlamTracker

And why do we do all of this? Wimbledon consistently strives to be the best they can be and increase the reach and exposure of their brand. With room for only around 500,000 people on site during The Championships their digital platforms allow them to reach a global audience of around 20 million. By understanding their fans, their customers, in real time and responding to their needs they can deliver the same faultless service through digital solutions delivered on site.

Bookmark and Share

Previous post

Next post

8 Comments
 
September 18, 2014
10:46 pm

,) energies are capable of treating the surface
of the skin and the deep dermis, but do not treat the middle layer of the dermis and thus cannot achieve complete non-surgical rejuvenation or a non-surgical face-lift.
If you are residing in Miami and want to
enhance your appearance then you will need to visit an experienced cosmetic surgeon in Miami.
Often fine dining and jewelry discounts are offered.


Posted by: nose job orange county
 
August 17, 2014
3:09 am

You need to know not only which kind of investment is the best at any particular time but also which sub-type with the
investment category you should think and when in the market cycle is going to be the most excellent time to purchase for you to become a successful investor.
In house moving services include rearranging furniture, hanging or repositioning of art or antiques, clear
space for an event or a party or maximising the potential of the home.
Whether you’re a large business looking to move your office block to a new location or just
a small home owner that is having interstate moving in mind,
there are plenty of options to move to Melbourne safely that are worth
your while.


Posted by: storage companies in columbia md
 
August 17, 2014
2:36 am

Even frequent blow-drying at extreme heat or brushing
obsessively can cause your hair to become extremely fragile causing it to break and fall out.
Redheads and folks with course hair will typically be higher shedders than blondes or those with fine hair.

Oils that are perfect for sealing are Olive oil, jojoba oil, safflower oil
or castor oil.


Posted by: lasercap Laser Pointer
 
July 21, 2014
6:13 pm

Appreciation for almost every other fantastic content. In which more might everyone obtain that variety of information and facts in these an ideal method of publishing? I’ve a display in a few days, exactly what on the find similarly info.


Posted by: Dance Photography Tips
 
July 20, 2014
1:30 pm

Hey there! I could have sworn I’ve been to this
website before but after browsing through some of the post I realized it’s new to me.
Anyhow, I’m definitely delighted I found it and I’ll
be bookmarking and checking back often!


Posted by: Pivotit.Zendesk.com
 
July 14, 2014
6:40 pm

Heya! I just wanted to ask if you ever have any trouble with hackers?
My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no data backup.
Do you have any solutions to prevent hackers?


Posted by: เสื้อคู่
 
July 2, 2014
1:04 pm

Presque tout le monde sécher cheveux sauvages droit sur
sans la nécessité d’ Sécurité . Il est très important Préparation cheveux recommandé chevelure va certainement faire votre style procédure beaucoup plus rapide et réalisable.


Posted by: reduc 3 suisses
 
June 29, 2014
3:42 pm

I do believe all of the concepts you’ve offered to your post.
They are really convincing and can definitely work. Nonetheless, the posts are too quick for newbies.

May you please extend them a little from subsequent time?
Thanks for the post.


Posted by: tiong bahru market porridge
 
6 Trackbacks
 
October 12, 2014
1:02 pm

Yukinaga

Wimbledon Serves Up SoftLayer Cloud & Mobile to Create Unique Fan Experience « A Smarter Planet Blog A Smarter Planet Blog


Posted by: Yukinaga
 
October 8, 2014
5:06 am

wivesoffaith.org

Wimbledon Serves Up SoftLayer Cloud & Mobile to Create Unique Fan Experience « A Smarter Planet Blog A Smarter Planet Blog


Posted by: wivesoffaith.org
 
September 20, 2014
7:14 pm

thehackinggame.com

Wimbledon Serves Up SoftLayer Cloud & Mobile to Create Unique Fan Experience « A Smarter Planet Blog A Smarter Planet Blog


Posted by: thehackinggame.com
 
August 15, 2014
10:31 am

triplecprojects.com

Wimbledon Serves Up SoftLayer Cloud & Mobile to Create Unique Fan Experience « A Smarter Planet Blog A Smarter Planet Blog


Posted by: triplecprojects.com
 
June 24, 2014
1:28 am

discuss

A Smarter Planet Blog « Instrumented. Interconnected. Intelligent. A Smarter Planet Blog


Posted by: discuss
 
June 19, 2014
7:46 am

[…] Article by Sam Seddon, Wimbledon Client Executive, IBM. Originally posted here.  […]


Posted by: Wimbledon Serves Up SoftLayer Cloud & Mobile to Create Unique Fan Experience « A Smarter Planet Blog A Smarter Planet Blog | The MSP Hub
 
Post a Comment