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Jamie Thomas, General Manager, IBM Storage and Software Defined Systems

Jamie Thomas, General Manager, IBM Storage and Software Defined Systems

By Jamie Thomas

Advances in cloud, analytics, mobile, social and security are contributing to the constant generation and sharing of digital information to the tune of 2.5 billion gigabytes per day.

The data deluge is disrupting the enterprise from technologies to process and pressuring more organizations to make real-time decisions based on this new-found natural resource. As a result, it’s causing many to rethink how it moves, stores and retrieves that information. For a growing number of clients, the days of simply adding hard drives and computers at increasing data challenges are over.

Enter the era of “software defined” and in particular, software defined storage.

This category describes a set of software capabilities that automatically manages data locally and globally, rather than the hardware on which it runs. Through this approach, organizations can achieve breakthrough speeds in data access and dramatically improve data management.

But it does something else, too. Through software defined storage capabilities, organizations are able to expand or “scale” their IT infrastructures quickly and more cost-effectively as their data volumes grow, virtually eliminating what’s become a growing problem in data centers: server and storage sprawl.

At the core of IBM’s effort in this space is IBM Elastic Storage. This software technology was born in IBM Research and used in Watson to defeat two former champions on the television show Jeopardy!. In addition to performance and scale capabilities, Elastic Storage helps reduce storage costs up to 90 percent by automatically moving data onto the most economical storage device.

With this technology, organizations are able to exploit – not just manage – their growing data volumes. They’re able to glean analytic insights virtually on the fly to help make strategic business decisions in real-time.

That’s a new way of looking at data management; at data center management.

IBM 726, 1952.

IBM 726, 1952.

IBM is known for inventions that have launched entire industries, from the hard drive to virtualization. We never stop innovating and we move fast to solve client challenges. In fact, in May of this year we launched our Software Defined Storage strategy. In September we were ranked #1 in the world by research firm, IDC.

While excited by the progress, it is only the beginning. Today, we’re doubling down on this category, announcing new capabilities and setting a course for the future. At the IBM Enterprise conference we will announce Elastic Storage for System z and Power Systems. The integrated solutions will extend the software defined capabilities to those advanced systems and give clients fast access to data regardless of where it resides.

In addition to these additions, our Software Defined Storage strategy will bring exciting new delivery models and solutions that maximize the innovation of cloud and virtualization and enable clients to drive new levels of business results.

As the world continues to generate, share and store increasing amounts of digital information, it’s exciting to be in a position like IBM. Through strategies like Software Defined Storage, we’re able to help people not simply navigate through seemingly insurmountable challenges, but help them turn those challenges into opportunities for growth and success.

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2 Comments
 
September 14, 2015
5:32 am

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Posted by: Ladi Delano website
 
October 27, 2014
11:21 am

“Software defined storage” is probably a thinly veiled reincarnation of a “better cloud”? The problem with this is simple: let software define anything and it can be compromised. When you store a folder in a vault and know it’s there and there is no copy of it, then your information is safe. Trust a guy with a copy machine with that folder to “store” it for you and bring it to you whenever you need the information, then, from that point on, you are never sure that information is not duplicated. By virtue of “virtual” storage, your information rests in bits and pieces everywhere, just as if you left scraps of paper from that folder lying around on various desks. While saving money on storage might be a good idea, keeping a company’s secrets safe is “priceless” and should not be viewed only from an aspect of saving 90% of storage cost.


Posted by: Darragh McCurragh
 
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October 20, 2014
11:57 am

[…] in the evolving storage arena, we are reinventing our storage business with a deep portfolio in Software Defined Storage and investments in Flash technology. As organizations seek to harness Big Data, IBM is offering new […]


Posted by: IBM Strengthens Systems Strategy - Technology.Info
 
October 20, 2014
6:16 am

[…] in the evolving storage arena, we are reinventing our storage business with a deep portfolio in Software Defined Storage and investments in Flash technology. As organizations seek to harness Big Data, IBM is offering new […]


Posted by: IBM Strengthens Systems Strategy « A Smarter Planet Blog A Smarter Planet Blog
 
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