By Jamie Thomas
Advances in cloud, analytics, mobile, social and security are contributing to the constant generation and sharing of digital information to the tune of 2.5 billion gigabytes per day.
The data deluge is disrupting the enterprise from technologies to process and pressuring more organizations to make real-time decisions based on this new-found natural resource. As a result, it’s causing many to rethink how it moves, stores and retrieves that information. For a growing number of clients, the days of simply adding hard drives and computers at increasing data challenges are over.
Enter the era of “software defined” and in particular, software defined storage.
This category describes a set of software capabilities that automatically manages data locally and globally, rather than the hardware on which it runs. Through this approach, organizations can achieve breakthrough speeds in data access and dramatically improve data management.
But it does something else, too. Through software defined storage capabilities, organizations are able to expand or “scale” their IT infrastructures quickly and more cost-effectively as their data volumes grow, virtually eliminating what’s become a growing problem in data centers: server and storage sprawl.
At the core of IBM’s effort in this space is IBM Elastic Storage. This software technology was born in IBM Research and used in Watson to defeat two former champions on the television show Jeopardy!. In addition to performance and scale capabilities, Elastic Storage helps reduce storage costs up to 90 percent by automatically moving data onto the most economical storage device.
With this technology, organizations are able to exploit – not just manage – their growing data volumes. They’re able to glean analytic insights virtually on the fly to help make strategic business decisions in real-time.
That’s a new way of looking at data management; at data center management.
IBM is known for inventions that have launched entire industries, from the hard drive to virtualization. We never stop innovating and we move fast to solve client challenges. In fact, in May of this year we launched our Software Defined Storage strategy. In September we were ranked #1 in the world by research firm, IDC.
While excited by the progress, it is only the beginning. Today, we’re doubling down on this category, announcing new capabilities and setting a course for the future. At the IBM Enterprise conference we will announce Elastic Storage for System z and Power Systems. The integrated solutions will extend the software defined capabilities to those advanced systems and give clients fast access to data regardless of where it resides.
In addition to these additions, our Software Defined Storage strategy will bring exciting new delivery models and solutions that maximize the innovation of cloud and virtualization and enable clients to drive new levels of business results.
As the world continues to generate, share and store increasing amounts of digital information, it’s exciting to be in a position like IBM. Through strategies like Software Defined Storage, we’re able to help people not simply navigate through seemingly insurmountable challenges, but help them turn those challenges into opportunities for growth and success.