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The Passenger+ App.

The Passenger+ App.

By Bridget van Kralingen

A recent survey of cable customers showed that the industry’s brand vulnerability rates running 50% to 70% higher than other consumer-facing industries. On top of that, more than half of those surveyed said they would switch providers if they had a choice.

But what if a cable or telecom provider could transform the quality, efficiency and the nature of the technical service interaction — polishing their brands, earning new customer loyalty and, at the same time, improving the job satisfaction of their employees?

This is the kind of impact IBM and Apple envisioned when we came together this year to develop a new class of mobile apps – apps made for business, and designed to transform industries and professions.

When we announced our collaboration, the focus was on bringing our two companies together to achieve things that neither could do on its own. We combined Apple’s expertise in user-centric design with IBM’s deep knowledge of business, data analytics, cloud and enterprise-scale software. Together, we committed to create the same kind of empowering and delightful mobile experiences for people at work that they enjoy elsewhere.

Today, we’re delivering on that promise by announcing the first 10 mobile apps that will come to market–the first of many that we have on the drawing boards. I’m impressed by the ability of teams from the two companies to collaborate to produce beautiful, elegant, smart apps, which also have the chops for serious business. These apps – or more accurately, these solutions — address high-priority opportunities within industries and make professionals more proficient at what they do. The apps make work faster and simpler, and I don’t mind saying it – more fun – at the same time they place the power of big data analytics at our fingertips.

How do we develop the apps? We begin by studying industries and professions, drawing on years of experience, so we can identify the top “pain points.” Then we consider the key differentiating capabilities of iPhone, iPad and iOS –  like iBeacon or FaceTime, along with GPS, mapping, or a microphone. And we infuse the solution with the analytics to improve decision making — with context, in the moment, at the point of customer contact.

Our Expert Tech app demonstrates the potential productivity gains, and customer satisfaction improvements possible – shrinking appointment windows from a standard of four hours to 1 or 2 hours; and radically reducing instances of expensive follow-up home visits.

Armed with the new mobile app, field technicians can prepare better for every  appointment; ensure they have the right inventory on their truck; take recommendations on what else they need from the warehouse before starting the day; optimize routes; more accurately diagnose problems when they find them, or even use FaceTime to get another level of technical support in real time.

Once the job is done, the consumer provides a digital signature on the app screen and has the option of filling out a short customer satisfaction survey.

This is just one example of how the new apps will change the way work is done.
Imagine the difference when:

•    Every retail associate – even the newest employee – can provide expert advice and recommendations based on transparent access to inventory information, correlated with historical customer information, and that customer’s selections or questions on any trip to the store.

•    When brick-and-mortar retailers can expedite shipping by turning their existing stores into mini-warehouses and product pickup depots.

•    When flight attendant can rebook you at 30,000 feet when they can see that you’re in danger of missing a connection.

Bridget van Kralingen, Senior Vice President, IBM Global Business Services

Bridget van Kralingen, Senior Vice President, IBM Global Business Services

These apps don’t just translate already-existing applications from a desktop to a mobile device. By taking advantage of the distinct characteristics of iOS, with IBM business analytics, they enable us and our clients to re-imagine existing work flows; or simply imagine the next great possibility.

What’s next? We’re creating suites of these business solutions for a wide range of industries. We began with telecommunications, transportation, financial services, retail, and apps for governments and airlines; with plans to expand to healthcare, utilities, consumer packaged goods, and more.

We believe we’re at the threshold of the next great wave of business change – creating new value for organizations, for individual business professionals, and a smarter, easier, better experience for all of us in our interactions with all the institutions of the world.
_____________________________________

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17 Comments
 
July 28, 2016
2:21 pm

oke oke gan


Posted by: motor honda cbr 250rr 2016
 
July 3, 2016
1:16 am

Thanks for this informative article.


Posted by: imo application
 
April 15, 2016
1:21 pm

Fantastic article, indeed the smart software can bring revolutionize the way we do our daily business.


Posted by: deborahailman
 
March 10, 2016
3:35 am

nice


Posted by: partition
 
March 7, 2016
4:29 am

Very nice article.
Continue the good work!


Posted by: takpartition
 
March 6, 2016
8:14 am

Very Interesting and useful


Posted by: پارتیشن
 
January 20, 2016
8:24 am

nice


Posted by: psiphon for pc
 
January 18, 2016
5:20 am

There’s Coll.. Good Luck


Posted by: btutorsite
 
October 27, 2015
7:46 am

Is good this app?


Posted by: تست جوش
 
October 26, 2015
4:44 am

How these applications are used?


Posted by: نمایندگی سایپا
 
October 25, 2015
5:16 am

thank.
Have a very good application, mobile apps


Posted by: بازسازی ساختمان
 
March 25, 2015
5:30 am

Mobile apps may soon replace most computer programs some day with their simplicity and usefulness


Posted by: David John
 
January 23, 2015
12:13 pm

Mobile apps may soon replace most computer programs some day with their simplicity and usefulness


Posted by: Travis Riel
 
December 24, 2014
2:35 pm

And as any past or present Black – Bird owner would tell you, there has really never been any real need to change anything.

Application virtualization saves on hardware costs as well as licensing costs required for OS and software.
About the author: Karen Berlin Ishii, a graduate
of Brown University, has 25+ years of experience as a teacher and test prep tutor.


Posted by: green app machine
 
December 17, 2014
1:39 am

Nice. Mobile apps are now ready to cover industry and business class. Mobile apps will disclose the more opportunities and possibilities in that area.


Posted by: John Smith
 
December 10, 2014
4:46 pm

“… quality, efficiency and the nature of the technical service interaction” are the least of cable & telecomm’s with their customers. The real problems, like confusing pricing bundles and the whole net neutrality issue, I think are beyond IBM’s, or anyone’s ability to fix. Other than the cable & telecomms themselves.


Posted by: Robert Brown
 
December 10, 2014
10:22 am

Great to see and don’t forget that mobile apps designed for the enterprise, need to be run on Enterprise Class IT infrastructure. Having this current portfolio of Apps opens great opportunities for STG, because Infrastructure Matters, as we all know!


Posted by: Stephen Leonard
 
6 Trackbacks
 
December 16, 2014
3:39 am

[…] their part, IBM and Apple promised exactly what they announced on Wednesday: a portfolio of industry-specific enterprise apps for Apple iPhone and iPad that integrate IBM […]


Posted by: Ceiba3D Studio | IBM Apps For Apple iOS: Not Siri Meets Watson
 
December 11, 2014
4:10 am

[…] The two companies worked together by “studying industries and professions, drawing on years of experience, so we can identify the top ‘pain points.’ Then we consider the key differentiating capabilities of iPhone, iPad and iOS — like iBeacon or FaceTime, along with GPS, mapping, or a microphone. And we infuse the solution with the analytics to improve decision making — with context, in the moment, at the point of customer contact,” van Kralinger wrote in a blog post. […]


Posted by: IBM, Apple Release 10 New iOS Apps for Enterprise - Tech3 Now
 
December 10, 2014
3:03 pm

[…] The two companies worked together by “studying industries and professions, drawing on years of experience, so we can identify the top ‘pain points.’ Then we consider the key differentiating capabilities of iPhone, iPad and iOS — like iBeacon or FaceTime, along with GPS, mapping, or a microphone. And we infuse the solution with the analytics to improve decision making — with context, in the moment, at the point of customer contact,” van Kralinger wrote in a blog post. […]


Posted by: IBM, Apple Release 10 New iOS Apps for Enterprise | Protect Your PC | Tips, Advice, and support. Protect Your PC | Tips, Advice, and support.
 
December 10, 2014
1:57 pm

[…] a post on IBM’s Smarter Planet blog, Bridget van Kralingen, senior VP at IBM Global Business Services, went into further detail about […]


Posted by: Apple, IBM deliver first fruits of mobile business app collaboration | Tablet News
 
December 10, 2014
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[…] Introducing a New Generation of Mobile Apps for the Enterprise « A Smarter Planet Blog A Smarter Pl… […]


Posted by: What I’m Reading on 12/10/2014 | Blog | Bob Sutor
 
December 10, 2014
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[…] their part, IBM and Apple guaranteed precisely what they announced on Wednesday: a portfolio of industry-individual enterprise apps for Apple iPhone and iPad that integrate IBM […]


Posted by: IBM Apps For Apple iOS: Not Siri Meets Watson | The News Gazette
 
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