By Ido Wiesenberg
The television experience is changing before our eyes and morphing to fit today’s viewers and their viewing habits.
For starters, TV is becoming personal, allowing each family member to enjoy a different flavor of TV. Imagine a TV that recognizes you – the viewer – and offers personal discovery of content based on your taste, your favorites, your likes and your friends.
Utilizing crowd sourcing tools, each viewer finds the most relevant and personal content. TV is already everywhere – on our smartphone, tablet, web browser, set-top box and virtually on any connected device. The next frontier is Cloud TV that provides a seamless experience across devices and are targeted to our own identity, preferences and social circles as one.
Turner recently released TNTGO – its next generation TV solution in Latin America, powered by Kaltura’s OTT TV solution and hosted on IBM Cloud. TNTGO includes smartphone and tablet apps with TNT content (live & VOD) in Spanish and Portuguese integrated with local MSOs to reach over 50M subscribers in the region. Turner plans to expand on its Cloud TV service and launch similar TV apps for all 18 of its networks in the region.
Kaltura & IBM Cloud have joined forces to provide a new Cloud TV solution that just made its glamorous debut last night at the Academy Awards. The joint solution by Kaltura & IBM represents the new capabilities of the next generation of TV.
Turner’s move comes on the heels of additional major announcements in the TV Everywhere space, with global players such as HBO, CBS and Kabel Deutschland moving over-the-top in a big way. By focusing on the Latin America Market specifically, Turner is tapping a growing demographic and is increasingly more digital.
Online and mobile video consumption are growing at an especially fast pace in Africa, APAC, LATAM and the Middle East: 2013 saw 42 million online video viewers in APAC and OTT penetration is already estimated at over a million in a number of countries in LATAM. In fact, a recent report said that 95% of Latin American households will be digital by 2020, up from just 50% today, and the UN Broadband Commission estimates that by the end of 2014, 75% of the expected 6.9 billion mobile phone subscriptions worldwide would be in developing nations.
Cloud and big data are two additional trends that are booming and play directly into this same area. Specifically, Netflix has become the biggest cloud app in the world, and soon similar mass consumer services will emerge and consume a huge amount of cloud resources. Scalability and elasticity of the cloud are key to supporting today’s shifts in data consumption.
Deployment of a full OTT service using Kaltura’s video platform and the SoftLayer cloud for Turner Latin America was achieved in record time of 3 months. The platform utilizes an advanced multi-tenant architecture in order to provide a customized service across Latin America in multiple languages, and thus is highly scalable and can be deployed seamlessly in new territories. The frontend applications combine personalization of the viewing experience, interactivity over social networks, and tools for better navigation and discovery. These capabilities improve the engagement of the end-users and increase the penetration of the service.
Together IBM and Kaltura can be a leading force in the era of new TV experiences, and drive unprecedented levels of cloud consumption. We are thrilled to be at the forefront of change, and look forward to exciting developments in the months and years ahead.